Marketing Operations & Growth Manager
关于路线 Genie 路线 Genia 是一个现代化的，为医疗运输提供商设计的全合一项软件平台。我们帮助企业简化和自动化路由，安排，发送，支付费用和车队管理赋予他们能力降低成本，提升及时性能，并向客户和社区提供更好的服务。在这个角色中，直接报告到营销总监，你将拥有我们的营销操作引擎执行层驱动付费收购，电子邮件自动化，网站优化和绩效报告。我们正在寻找一个实践构建者，而不仅仅是战略家或协调员。在你的第6到9个月内，你将转向拥有域名端到端。你将管理我们的营销基础设施以保持系统的无和活动流动高效。这是一个全职，远程位置与标准本地工作时间。你会做什么 · 自己的付费收购：通过实用的预算来管理多种付费频道中的端到端执行，包括付费社交，重定位和人工智能搜索。· 驱动电子邮件 & 自动化：在 Pardot 中构建，测试并部署复杂的生命周期营销和培养旅游。你将密切合作于成功建立支持和保留用户整个生命周期的自动化的行程。· 优化 Web & CRO:建立专门的登陆页面，并设置持续转换率优化 (CRO) 测试以最大限度地提高流量价值。·管理分析和报告：构建和维护清晰的绩效仪表板来监控竞选健康，跟踪 KPI 更广泛的团队。·使用 AI 构建：将人工智能工具和代理作为核心基础设施，构建可重复使用的工作流程，自动化和提示系统，使你的输出在付费，电子邮件，网络和报道中乘以时间而改善。·编排运动和发射：与成功协调跨功能倡议，包括基于帐户的营销 (ABM),推程序和网上研讨会。· 开发启动资产：生产高影响的产品推出和销售启用资产，为商业团队提供武器。我们正在寻找什么 · 真正的全堆执行：你可以独立构建电子邮件旅程，发行付费广告，建立登陆页面并自行设置仪表板。· B2B SaaS 重点：在 B2B 环境中实施增长和营销举措的经验记录，理想情况下是 B2B Saa S.向美国或加拿大进行营销体验
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About RouteGenie
RouteGenie is a modern, all-in-one software platform designed for medical transportation providers. We help businesses streamline and automate routing, scheduling, dispatching, billing, and fleet management—empowering them to reduce costs, improve on-time performance, and deliver better service to their customers and communities.
In this role, reporting directly to the Marketing Director, you’ll own the execution layer of our marketing operations engine—driving paid acquisition, email automation, website optimization, and performance reporting. We are looking for a hands-on builder, not just a strategist or a coordinator. Within your first 6 to 9 months, you will transition to owning your domain end-to-end. You'll manage our marketing infrastructure to keep systems seamless and campaigns moving efficiently.
This is a full-time, remote position with standard local business hours.
What You’ll Do
- Own Paid Acquisition: Manage end-to-end execution across multiple paid channels, including Paid Social, Retargeting, and AI-Search, using real, meaningful budgets.
- Drive Email & Automation: Build, test, and deploy complex lifecycle marketing and nurture journeys inside Pardot. You will partner closely with Customer Success to build automated journeys that support and retain users throughout their lifecycle.
- Optimize Web & CRO: Build dedicated landing pages and set up continuous conversion rate optimization (CRO) tests to maximize traffic value.
- Manage Analytics & Reporting: Build and maintain clear performance dashboards to monitor campaign health, tracking KPIs for the broader team.
- Build with AI: Use AI tools and agents as core infrastructure, building reusable workflows, automations, and prompt systems that multiply your output across paid, email, web, and reporting, and improving them over time.
- Orchestrate Campaigns & Launches: Coordinate cross-functional initiatives alongside Customer Success, including Account-Based Marketing (ABM), referral programs, and webinars.
- Develop Enablement Assets: Produce high-impact product-launch and sales-enablement assets to arm the commercial team.
What We’re Looking For
- True Full-Stack Execution: You can independently build an email journey, launch paid ads, build a landing page, and set up a dashboard yourself.
- B2B SaaS Focus: Proven track record of executing growth and marketing initiatives in a B2B environment, ideally B2B SaaS. Experience marketing to US or Canadian audiences is a strong plus.
- Multi-Channel Paid Experience: Proven track record of hands-on management across more than one paid acquisition channel at a real budget.
- Tech Stack Fluency: Hands-on with marketing automation (we run Pardot; HubSpot or Marketo experience transfers), Salesforce as the CRM, and analytics tooling, we work in BigQuery. Comfort in a CMS or page builder for landing pages; light HTML/CSS is a plus.
- AI-Native Operator: You work with AI as a daily production system, not an occasional chat window. You've built repeatable AI workflows, structured prompt libraries, custom agents, or automation chains, and you can show how they made your work measurably faster or better.
- Autonomous Builder Mindset: You excel when given a high-level goal and the freedom to figure out the "how" without needing a detailed script for every task.
- Strong Communication & Overlap: Fluent professional English with a high level of comfort working asynchronously.
- Multidisciplinary Range: You thrive when managing several marketing functions simultaneously. Rather than just overseeing them, you dive deep into the execution of paid, email, web, and reporting initiatives.
Why You’ll Love Working Here
- Impactful Mission: Help expand access to healthcare transportation by powering the technology behind it.
- Customer‑First Approach: From initial implementation through long‑term support, our team builds solutions to support our customers for the long term.
- Proven Results, Fast Innovation: Our platform empowers customers to complete more trips with the same fleet, cut down on no-shows, and improve billing accuracy. We are continuously innovating and investing in our platform so our customers can improve their operations.
- Culture of Collaboration & Improvement: You’ll work alongside a team of passionate problem-solvers who share knowledge freely, celebrate wins together, and push each other to do their best work.
- Room to Grow: At RouteGenie, you’ll have opportunities to expand your skills, take on new challenges, and innovate in a fast-moving environment where your contributions truly matter. Join a profitable, capital-backed company with ambitious growth targets.
Ready to Join Us?
At RouteGenie, your efforts will directly support our mission to connect people and care by powering the technology that moves them. If you’re ready to bring your skills to a collaborative, fast-moving team, we’d love to hear from you—apply today!
Originally posted on Himalayas