付费社交经理
Manager, Paid Social
Smalls致力于让九条命变成十条，打造一个真正改善猫咪及其主人生活的品牌。如今，许多猫咪的主人通过Meta找到Smalls。这是我们的主要获客渠道，我们正在寻找一位能够全面负责该渠道的人。
你将从上到下全面负责付费社交的表现。你将通过制定精准的渠道策略并在平台上执行来推动盈利增长。你将被期望运营一个高效能的引擎，做出明智的决策，并在公司各个层级清晰传达性能洞察。
这不是一个只想通过仪表盘指导代理机构的角色，也不是一份初次工作。这是一个需要亲力亲为、在平台内操作的角色，适合一位经验丰富的运营者，将Meta视为一门技艺：你了解拍卖的实际运作方式，对账户结构和投放组合有明确的观点，并能区分真正的性能信号与噪音。
### 你将负责：
- **全流程掌控该渠道。** 你将负责预算、节奏控制、预测、活动架构、渠道内创意策略、出价、受众、投放组合——驱动我们最大付费渠道的所有决策。你将对以高效的CAC获取高质量客户负责。
- **优化客户质量，而不仅仅是成本。** 你将负责同时实现数量和质量目标——转化率、客户留存率、LTV——并针对那些即使在短期内使总CPC数字看起来更差的情况下仍能留存的群体进行定位、创意选择和出价调整。
- **将该渠道内部化。** 领导从混合代理模式向完全内部管理的过渡，与广告运营支持团队一起进行实际的账户管理。
- **掌控渠道内的创意表现。** 与增长创意策略师紧密合作，将我们的创意策略转化为Meta上的表现——确定如何展现我们的价值主张，测试策略，以及背后受众×信息×格式的判断。你将把该渠道的信号反馈到系统中，使成功超越你的渠道。
- **谨慎地掌控衡量标准。** 保持信号质量（CAPI、事件匹配质量、AEM），核对平台报告与内部归因，参与增量性工作——地理隔离组、提升研究——确保我们投入的是真正推动表现的资源，而不是Meta所说的“真实”数据。
### 你具备以下特质
查看英文原文
Smalls is on a mission to make nine lives ten, building a brand that genuinely improves the lives of cats and their people. Today, many of the cat people who find Smalls find us on Meta. It's our largest acquisition channel and we’re looking for someone to fully own it.
We're hiring a Growth Manager to help us acquire new customers efficiently and at scale. This is a channel-agnostic role: you won't own a single platform. Instead, you'll go wherever the opportunity is, whether that's launching a new channel, rescuing an underperforming one, or finding the next lever across our portfolio.
You'll sit on the Performance Marketing team, reporting to the Director of Performance Marketing, and work closely with analytics, creative, product, engineering and finance. Our mix spans paid social, search, TV and CTV, podcast, direct mail, affiliate, app networks, and inserts, and it keeps evolving. We want someone who thinks in terms of customers, CAC, and payback, not in terms of one ad platform.
### What you'll do:
- Own acquisition goals across a rotating set of channels, accountable for new customers, spend, CAC, and payback. You'll view performance holistically reporting on the full picture not just platform metrics.
- Direct channel strategy, setting the role, goals, and budget for each channel within the overall acquisition mix.
- Find, test, and scale new growth opportunities, from emerging channels and partnerships to new audiences, offers, and formats.
- Design and run structured experiments, including incrementality and holdout tests, and turn results into clear budget decisions.
- Build forecasts and pacing plans, and reallocate budget across channels based on marginal returns.
- Develop project roadmaps for growth initiatives, track progress against milestones, and report on status, results, and next steps.
- Partner with analytics to improve measurement and attribution, reconciling platform-reported results with what actually drives the business.
- Lead creative concepting and write clear creative briefs, partnering with the creative team on concepts, messaging, and offers that convert. Report on which creative works and why, and feed those learnings back into the next round of briefs across channels.
- Manage relationships with agencies, vendors, and media partners, holding them to clear goals and timelines.
- Communicate performance, insights, and recommendations to leadership in a clear, concise way.
### Who you are
- 3 to 5+ years in growth, performance marketing, or acquisition, ideally at a DTC or subscription business.
- Hands-on experience across several paid channels, with proof you've launched or scaled at least one from scratch.
- Strong analytical skills: comfortable in spreadsheets and dashboards, and able to build a forecast or test plan without hand-holding.
- A solid grasp of unit economics (CAC, LTV, payback, contribution margin) and how they shape spend decisions.
- Working knowledge of attribution and measurement, including its limits, and a healthy skepticism of platform-reported numbers.
- A bias to action: you move quickly, test often, and learn from what doesn't work.
- Clear, structured communication, written and verbal, with partners at every level.
- Nice to have:
- Familiarity with incrementality testing, geo-holdouts, or media mix modeling.
- Experience at a business with a subscription model.
- A passion for pets, especially cats.
### **What you’ll love about us:**
- **Mission-Driven Company:** We love cats and we're here to make nine lives ten.
- **People-Driven Company:** We treat our people like people; we're committed to Smalls, and we work hard but also respect everyone’s lives outside of work.
- **Data-Driven Culture:** We love using data to guide decision-making where appropriate, but we also know when to move quickly and go with our gut.
- **Competitive Salary:** Make some $$$.
- **Very Competitive Benefits:** Fully paid Health, Vision, and Dental insurance. 4-day work week. Unlimited PTO.
- **Fully Remote Office & Culture:** Our team is spread across the US day to day, but we travel for department & company off-sites and retreats.
- **Free Product:** Free cat food every month.