市场营销运营经理
Marketing Operations Manager
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职位描述：
营销运营经理负责帮助IMS营销团队在各个渠道上实现他们的计划，与客户和合作伙伴互动，并衡量结果以指导未来的计划。
该职位的主要职责包括：
- 负责我们营销自动化平台的IMS部分以及与其他技术栈部分的任何集成
- 制作活动元素并管理外部沟通，包括：
- 活动注册页面、邀请函、提醒和感谢邮件
- 网络研讨会邀请函、提醒和感谢邮件
- 限制访问的内容
- 客户通讯
- 内部沟通（销售通讯、胜利简报、产品更新）
- 对所有活动元素进行质量检查，同行评审，获取相关方批准并发布/部署最终的活动元素
- 管理与营销平台供应商的代理关系，并项目管理任何转交给代理合作伙伴的工作
- 清洗并从外部来源（如内容分发和活动）导入联系人列表
- 每月汇报，包括网络研讨会结果、电子邮件指标、资产查看/下载次数
- 管理潜在客户分配
要求：
· 本科及以上学历，8年以上相关经验或硕士及以上学历，6年以上相关经验
薪酬与福利
该职位的年薪范围为104,100.00美元至166,500.00美元
作为我们团队的重要成员，您将有资格获得年度奖金，并有机会不仅获得具有竞争力的新员工股权授予，还有年度股权奖励，将您的成功直接与公司的发展联系起来。所有内容均受相关计划文件和奖励协议的约束。
博通提供具有竞争力且全面的福利包：医疗、牙科和视力保险计划，401(K)参与计划，包括公司匹配，员工股票购买计划（ESPP），员工援助计划（EAP），公司支付的节假日，带薪病假和年假。公司遵循所有适用的带薪家庭假和其他休假法律。
博通自豪地是一家平等机会雇主。我们将对符合条件的申请人进行评估，不考虑种族、肤色、信仰、宗教、性别、性取向、国籍、公民身份、残疾等因素。
查看英文原文
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Job Description:
The Marketing Operations Manager is responsible for helping the IMS marketing team deliver on their initiatives across various channels, to engage with customers and partners, and measure results to inform future initiatives.
Key responsibilities of the role include:
- Own the IMS portion of our Marketing Automation Platforms and any integrations with other parts of the tech stack
- Produce campaign elements and manage external communications including:
- Event registration pages, invites, reminders and thank you emails
- Webinar invites, reminders and thank you emails
- Gated content
- Customer newsletters
- Internal communications (sales newsletters, win wires, product updates)
- QA all campaign elements, peer review, get stakeholder approval and publish/deploy finalized campaign elements
- Manage agency relationships with marketing platform vendors and project manage any work handed off to agency partners
- Scrub and import contact lists from external sources such as content syndication and events
- Present monthly reports including webinar results, email metrics, asset views/downloads
- Manage lead routing
Requirements:
· Bachelors and 8+ years of related experience or Masters degree and 6+ years of related experience
Compensation and Benefits
The annual base salary range for this position is USD 104,100.00 To USD 166,500.00
As a valued member of our team, you'll be eligible for a discretionary annual bonus and the opportunity to receive not only a competitive new hire equity grant, but also annual equity awards, connecting your success directly to the company's growth. All subject to relevant plan documents and award agreements.
Broadcom offers a competitive and comprehensive benefits package: Medical, dental and vision plans, 401(K) participation including company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company paid holidays, paid sick leave and vacation time. The company follows all applicable laws for Paid Family Leave and other leaves of absence.
Broadcom is proud to be an equal opportunity employer. We will consider qualified applicants without regard to race, color, creed, religion, sex, sexual orientation, national origin, citizenship, disability status, medical condition, pregnancy, protected veteran status or any other characteristic protected by federal, state, or local law. We will also consider qualified applicants with arrest and conviction records consistent with local law.
If you are located outside USA, please be sure to fill out a home address as this will be used for future correspondence.
Originally posted on Himalayas