产品与客户营销经理
Product & Customer Marketing Manager
产品与客户营销经理在塑造Ludi如何将企业级管理解决方案推向市场、与客户沟通以及加速增长方面发挥关键作用。
作为营销、产品、销售和客户支持之间的关键联络人和客户声音，此人将客户、业务和市场洞察转化为清晰的定位、信息传递和销售培训及工具，以赋能销售和客户支持团队，并推动Ludi不断扩大的客户群中功能的采用和扩展。
直接向营销副总裁汇报，这是一个高度跨职能、协作性强的角色，适合能够快速从洞察转向执行、基于数据做决策，并能在快速扩张的医疗科技公司中适应不确定性的候选人。
主要职责：市场进入策略与执行
- 领导新产品和功能发布的市场进入规划与执行——协调产品、营销、销售和客户支持的时间线和信息传递，以推动认知度、采用率和增长。
- 制定并维护核心产品信息文档、定位框架和包装叙事，使产品、商业和高管团队围绕一致的故事达成共识。
- 作为营销团队的产品专家，培训营销同事了解新产品的功能改进，并审查初稿营销内容以确保产品准确性和信息一致性。
- 使用GenAI工作流程制作内容，指导和优化AI输出而非从头开始编写，同时识别其他AI驱动的工具以提高执行速度、质量和一致性。
销售赋能与客户沟通
- 为销售和客户支持团队提供有说服力的产品叙述、资料、培训和工具，以支持采用和长期客户成功。
- 执行多渠道客户参与策略（电子邮件计划、发布公告、网络研讨会和活动），建立反馈循环、客户参与和功能采用。
- 维护相关客户案例研究、推荐和证明点的资料库，以支持销售和需求生成工作。
- 在各渠道保持一致的品牌化沟通，确保所有产品和客户相关的材料符合Ludi的品牌语气、合规要求和医疗行业标准。
查看英文原文
The Product & Customer Marketing Manager plays a critical role in shaping how Ludi brings its provider enterprise management solutions to market, communicates with customers, and accelerates growth.
Serving as a key liaison and voice of the customer across Marketing, Product, Sales, and Client Services, this person translates customer, business, and market insights into clear positioning, messaging, and sales training and tools to equip Sales and Client Services colleagues and drive feature adoption and expansion across Ludi's growing client base.
Reporting directly to the SVP, Marketing, this is a highly cross-functional, collaborative role suited to someone who moves quickly from insight to execution, makes decisions grounded in data, and is comfortable operating with ambiguity inside a fast-scaling healthcare technology company.
Key Responsibilities:Go-to-Market Strategy & Execution
- Lead go-to-market planning and execution for new product and feature launches — coordinating timelines and messaging across product, marketing, sales, and client services to drive awareness, adoption, and growth.
- Develop and maintain core product messaging documents, positioning frameworks, and packaging narratives that align product, commercial, and executive teams around a consistent story.
- Serve as the Marketing team's product subject matter expert (SME), training marketing colleagues on new product and feature enhancements as they roll out and reviewing draft marketing content for product accuracy and messaging alignment.
- Use GenAI workflows to craft content, directing and refining AI output rather than writing everything from scratch, and identify other AI-enabled tools to improve the speed, quality, and consistency of execution.
Sales Enablement & Customer Communications
- Equip Sales and Client Services teams with compelling product narratives, collateral, training, and tools that support adoption and long-term customer success.
- Execute multi-channel customer engagement strategies (email programs, release announcements, webinars, and events) that build feedback loops, customer engagement, and feature adoption.
- Maintain a library of relevant customer case studies, testimonials, and proof points to support sales and demand generation efforts.
- Maintain consistent, brand-aligned communication across channels, ensuring all product- and customer-facing materials align with Ludi's brand voice, compliance requirements, and healthcare industry standards.
Market & Customer Insights
- Partner with product management to define and maintain buyer personas, ideal customer profiles (ICPs), and competitive positioning for Ludi's provider enterprise management solutions and services.
- Analyze customer and market data, including CRM and marketing data (HubSpot), buyer intent and firmographic signals (ZoomInfo), and third-party industry sources, to sharpen personas, ICPs, positioning, and messaging decisions.
- Conduct ongoing research on customers, competitors, and healthcare industry trends to keep positioning and messaging current as the category evolves.
Qualifications:
· 5+ years of experience in product marketing, customer marketing, or a related B2B marketing role, ideally in healthcare technology, SaaS, or another regulated industry.
- Demonstrated success planning and executing go-to-market launches and campaigns, with experience developing buyer personas, ICPs, competitive positioning, and messaging frameworks grounded in customer and market data.
- Strong storyteller who can simplify complex ideas, shape compelling value propositions, and engage diverse buyer personas, with excellent written and verbal communication skills for clinical, operational, and executive audiences.
- Solid analytical skills, using data to measure impact and drive decisions across positioning, messaging, and campaign performance.
- Adept at developing assets for sales and client-facing teams and training them for success, with a strong track record producing sales enablement content and collateral that teams actually use.
- Entrepreneurial mindset — thrives in ambiguity, enjoys building programs from the ground up, and is an excellent cross-functional collaborator with strong project management and organizational fluency in a fast-paced, scaling environment.
- Experience with data and marketing platforms such as HubSpot and ZoomInfo, and content/collateral design tools like Canva.
- Comfort using AI tools to improve the speed, quality, and consistency of marketing execution.
- Bachelor's degree in marketing, communications, business, or a related field, or equivalent experience; Pragmatic Marketing certification is a plus.
- Remote position, must reside in United States
Originally posted on Himalayas