市场主管
Marketing Executive
这是一个远程职位。
我们正在寻找一位有才华的市场主管，能够为公司开展市场营销项目。候选人必须能够策划富有创意的活动和推广事件，以提升公司的品牌价值。理想情况下，候选人应对“营销艺术”充满热情，拥有丰富的构建高效策略的想法，并能带来强大的技巧/方法来推广我们的产品、服务和公众形象。目标是通过各种方式接触市场，培养客户对我们产品和服务的兴趣，从而增强我们的声誉并促进指数级增长。
- 策划并开发高效且直观的营销策略。
- 组织并监督广告/传播活动（社交媒体、电视等）、展览和促销活动。
- 进行市场调研和分析，评估趋势、品牌认知度和竞争动态。
- 发起并控制调查，以评估客户需求和忠诚度。
- 为多种营销渠道撰写文案（手册、新闻稿、网站资料等）。
- 维护与媒体供应商和出版商的关系，确保在推广活动中的合作。
- 使用各种指标监控活动进展，并提交绩效报告。
- 与经理合作制定预算并监控支出。
要求
- 在市场主管或其他类似职位上有实际经验。
- 熟悉市场调研技术、数据分析和统计方法。
- 精通战略规划原则和营销实践。
- 熟练使用 MS Office 和营销软件（如 CRM）。
- 熟悉社交媒体和网络分析（如 WebTrends）。
- 优秀的沟通和人际交往能力。
- 强大的组织能力和时间管理能力。
- 具有创造力和商业意识。
- 市场营销、工商管理或相关专业的学士学位。
最初发布于喜马拉雅山
查看英文原文
This is a remote position.
We’re looking for a talented Marketing Executive who can undertake marketing projects for the benefit of our company. The candidate must be capable oforganize creative campaigns and promotional events that add to our company’s brand value. Ideally, thecandidate must have passion for the “art” of marketing, have abundant ideas for building efficient strategies and must bring forth a strong arsenal of techniques/methods to promote our products, services and public image.The goal is to reach out to the market and cultivate the customer’s interest in our products and services in ways that strengthen our reputation and facilitate our exponential growth.
· Conceive and develop efficient and intuitive marketing strategies.
- Organize and oversee advertising/communication campaigns (social media, TV etc. ), exhibitions and promotional events.
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
- Initiate and control surveys to assess customer requirements and dedication.
- Write copy for diverse marketing distributions (brochures, press releases, website material etc. ).
- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
- Monitor progress of campaigns using various metrics and submit reports of performance.
- Collaborate with managers in preparing budgets and monitoring expenses.
Requirements
- Proven experience as a marketing executive or any other similar role.
- Good understanding of market research techniques, data analysis and statistics methods.
- Thorough knowledge of strategic planning principles and marketing practices.
- Proficient in MS Office and marketing software (e.g. CRM).
- Familiarity with social media and web analytics (e.g. WebTrends).
- Excellent communication and people skills.
- Strong organizational and time-management abilities.
- Creativity and commercial awareness.
- B.Sc/BA in marketing, business administration or any other relevant disciplines.
Originally posted on Himalayas