付费媒体与创意协调员
Paid Media & Creative Coordinator
职位机会
Humble Bundle 正在招聘一名付费媒体与创意协调员，协助开发和执行付费营销活动。该职位主要支持面向消费者（B2C）的电商活动。该职位适合对数字营销策略和视觉素材创作有一定经验、能够快速学习和适应、并能在快节奏的内部环境中工作的候选人。
- 该职位位于美国。对于居住在洛杉矶或纽约办公室30英里范围内的申请人，可能需要采用混合办公模式。对于美国其他地区的申请人，该职位将为远程办公。
- 该职位为全职工作，偶尔需要在晚上或周末工作以配合合作伙伴需求和行业活动。
- 全年可能需要在国内和国际旅行，以参加会议和行业活动（例如 Gamescom、圣地亚哥漫画展）。
- 该职位涉及常规办公室任务，如坐在电脑前。此外，参加行业活动和旅行可能需要长时间站立和走动。
主要职责
- 与高级营销经理合作，计划、执行和优化 Google Ads、Meta 广告、Reddit 广告、微软广告以及其他 Humble Bundle 可能未来扩展的平台上的付费营销活动。
- 将静态出版商提供的平面图形素材转化为高转化率的短视频广告，针对 Meta、Google、Reddit 和 Bing 的展示位置进行优化。
- 通过更换视频钩子、撰写新内容/调整行动呼吁（CTA）、优化配音和重新构图，根据活动表现数据快速生成创意迭代。
- 与高级营销经理合作，计划和执行优化测试（例如 A/B 测试），以获得可衡量的结果，作为未来营销策略的基础。
- 与更广泛的团队合作，头脑风暴静态到视频的创意概念、布局设计以及以转化率为重点的假设。
- 执行定期和/或临时的报告需求，并主动沟通活动状态更新、结果和新的收入机会。
- 关注平台/行业趋势、更新和最佳实践。
职位要求
必备条件
- 1年以上使用并熟练操作 Google Ads 的经验。
- 1年以上相关工作经验。
查看英文原文
The Opportunity
Humble Bundle is hiring a Paid Media & Creative Coordinator to assist in developing and executing paid marketing campaigns. This role is scoped to support business-to-consumer (B2C) e-commerce campaigns. This opportunity is ideal for curious, self-motivated candidates who have some initial experience with digital marketing campaign tactics and visual asset creation, are able to learn and adapt quickly, and are comfortable working in a fast-paced in-house environment.
- This role is based in the United States. For applicants that reside within a 30-mile radius of our office locations in Los Angeles or New York, there may be a requirement to work a hybrid schedule. For all others around the US, this position will be remote.
- This role is full-time, with an expectation to occasionally require work during evenings or weekends to accommodate partner needs and industry events.
- Domestic and international travel may be required throughout the year to attend meetings and industry events (e.g., Gamescom, San Diego Comic-Con).
- This role involves standard office tasks, such as sitting at a computer. Additionally, travel and participation in industry events may require prolonged periods of standing and walking.
Key Responsibilities
- Collaborate with the Sr. Marketing Manager to plan, execute, and optimize paid marketing campaigns in Google Ads, Meta Advertising, Reddit Advertising, Microsoft Advertising, and any other platforms Humble Bundle may expand into in the future.
- Transform static publisher provided flat graphic assets into high converting, animated short-form video ads optimized for Meta, Google, Reddit, and Bing placements.
- Produce rapid creative iterations by swapping video hooks, writing new/adjusting CTAs, optimizing voiceovers, and reframing ratios based on campaign performance data.
- Collaborate with the Sr. Marketing Manager to plan and execute optimization tests (e.g. A/B testing) for measured results that inform the basis of future marketing tactics.
- Collaborate with the broader team to brainstorm static to video creative concepts, layout designs, and conversion focused hypotheses.
- Execute recurring and/or ad hoc reporting needs and proactively communicate campaign status updates, results, and new revenue opportunities.
- Stay informed on platform/industry trends, updates, and best practices.
Job Qualifications
The Must-Haves
- 1+ years of experience working with and being proficient in Google Ads.
- 1+ years of experience working with and being proficient in a paid social platform such as Meta Advertising or Reddit Advertising.
- 1+ years of experience working with and being proficient in video production software, creating and editing A/V files.
- Experience working with and being proficient in Excel and Google Sheets.
- Excellent written communication skills.
- Strong eye for detail and ability to verify campaigns for accuracy.
- Comfortable working in fast-paced environments where aspects of marketing campaigns are subject to frequent change.
- Ability to adapt to new working environments and needs as they arise.
- Willingness to be proactive in continued learning and development in the role.
Bonus Points
- Certifications for paid advertising platforms, such as Google Ads, Meta, Reddit, and Microsoft.
- Experience in the gaming industry is a plus.
Our Benefits
Humble Bundle offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan.
We are committed to work-life balance with Flexible Time Off, Volunteer Time Off, and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.
At Ziff Davis, we remain dedicated to creating an environment where everyone feels valued, respected, and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards.
If you're seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then IGN Entertainment is the place for you.
About IGN Entertainment
Humble Bundle is a part of IGN Entertainment. IGN Entertainment, a division of Ziff Davis, is one of the world’s largest gaming and entertainment media platforms for fans to explore and celebrate games, film, TV, comic, and much more. Across its 15 digital properties, IGNE reaches more than 470 million monthly users in 100 countries and engages with 85 million fans on social media. Through its online digital store Humble Bundle, IGNE has donated over $280 million to more than 38,000 charities worldwide, underscoring its commitment to making a positive impact. Learn more at .
About Ziff Davis
Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals – Technology, Shopping, Lifestyle, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Domino, Everyday Health, BabyCenter, Moz, iContact and Vipre Security.
Compensation Range
Ziff Davis provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience, and geographic location. The total salary compensation range for this role is $65,000 - $70,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.
Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal opportunity, and belonging. DEI enables us to attract and retain the best talent, regardless of background or circumstances, while enabling our thousands of employees worldwide to thrive.
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Originally posted on Himalayas