资深机器学习工程师,广告创意效果
Staff Machine Learning Engineer, Ads Creative Effectiveness
Reddit 是一个由社区组成的社区。它建立在共同的兴趣、热情和信任之上,是互联网上最开放和真实的对话场所。每天,Reddit 用户提交、投票并评论他们最关心的话题。拥有 100,000 多个活跃社区,以及约 1.3 亿日活跃独立访客,Reddit 是互联网上最大的信息来源之一。更多信息,请访问 www.redditinc.com。
职位简介
Reddit 的广告创意效果团队位于我们创意策略的核心,构建生成式 AI 和预测产品,帮助广告商推出高影响力的活动。我们正在寻找一位具有深入生成式 AI 专业知识的资深工程师,帮助我们构建 Reddit 广告创意的生成式产品的未来——一流的图像、视频和文案生成器,这些工具利用 Reddit 的最佳实践,进行以性能为导向的生成,最大化点击率和转化率,并具备品牌安全、产品保留的图像/视频编辑流程。
你将负责:
- 高级生成工作流:设计和实现最先进的广告创意生成管道。你将超越普通的提示,构建能够保留产品、字体、标志和品牌资产的系统,使用 IP-Adapters 等技术,以及 LoRAs。
- 全流程图像与视频编辑:构建编辑功能,允许广告商智能裁剪、修补、扩展、调整大小和风格迁移素材,同时严格遵守品牌指南。
- LLM/VLM 微调:将大型视觉语言模型适配为理解“成功”广告的美学。你将构建反馈循环,使用广告表现指标(CTR、CVR)来微调生成过程(用于广告的 RLHF/RLPF)。
- 安全与合规层:构建稳健的过滤和安全系统。确保我们的模型从不生成不合规、不安全或侵犯版权的内容。
- 广泛合作:与产品、销售、政策、UX 和其他广告机器学习团队协作,将 ACE 功能集成到广告管理器 UI 和广告投放路径中。
- 保障机制与安全:嵌入品牌安全过滤器、版权检查和人工介入升级路径,以保护用户和广告商。
我们寻找:
- 深厚的机器学习专业知识:有树模型、神经网络、排序的经验,尤其是广告领域的 LLM/VLM 微调和 RLHF/RLPF。
- 数学与实验能力:熟悉提升指标、方差、最小可检测效应和实验设计。
查看英文原文
Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com.
About the Role
Reddit’s Ads Creative Effectiveness team sits at the heart of our creative strategy, building GenAI and predictive products that help advertisers ship high-impact campaigns. We are searching for a Staff engineer with in-depth GenAI expertise that can help us build the future of generative products for ad creative at Reddit - best-in-class image, video and copy generators that leverage Reddit’s best practices, performance-guided generations that maximize clicks and conversions, and brand safe, product preserving image/video editing pipelines.
What you’ll do:
- Advanced Generative Workflows: Architect and implement state-of-the-art pipelines for ad creative generation. You will move beyond vanilla prompting to build systems capable of product, font, logo and brand asset preservation using techniques like IP-Adapters, and LoRAs.
- End-to-End Image & Video Editing: Build editing capabilities allowing advertisers to smart-crop, inpaint, outpaint, resize, and style-transfer assets while maintaining strict brand guidelines.
- LLM/VLM Fine-Tuning: Adapt large vision-language models to understand "winning" ad aesthetics. You will build feedback loops where ad performance metrics (CTR, CVR) are used to fine-tune the generation process (RLHF/RLPF for Ads).
- Safety & Compliance Layer: engineer robust filtering and safety systems. You ensure our models never generate non-compliant, unsafe, or copyright-infringing content.
- Partner Broadly: Collaborate with Product, Sales, Policy, UX, and sibling Ads ML teams to integrate ACE capabilities into the Ad Manager UI and the ad delivery path.
- Guardrails & Safety: Embed brand-safety filters, copyright checks, and human-in-the-loop escalation paths to protect users and advertisers.
What we’re looking for:
- Deep ML Expertise: Hands-on experience with tree models, neural nets, ranking, and especially LLM/VLM fine-tuning & RLHF/RLPF for ads.
- Quant & Experimentation Chops: Comfort with uplift metrics, variance, minimum detectable effects and experimentation setups for generative systems.
- Ads / Marketplace Insight: Understanding auction dynamics and advertiser pain points to create tools that drive revenue and retention.
- Startup Mindset: Bias to action, comfort with ambiguity, and scrappiness: ACE evolved from a startup acquisition and still moves fast.
- Communication Superpowers: Able to distill complex ML trade-offs for executives, product managers, and non-technical stakeholders alike.
- Prior work on ad creative tooling: Headline generators, image generators, pre-test models, editing flows for the advertiser.
Nice-to-have
- Experience navigating brand-safety, privacy, or copyright frameworks in generative AI products.
Benefits:
- Comprehensive Healthcare Benefits and Income Replacement Programs
- 401k with Employer Match
- Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
- Family Planning Support
- Gender-Affirming Care
- Mental Health & Coaching Benefits
- Flexible Vacation & Paid Volunteer Time Off
- Generous Paid Parental Leave
Pay Transparency:
This job posting may span more than one career level.
In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.
To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.
The base salary range for this position is:
$230,000—$322,000 USD
In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.
During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.
Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.