数字增长主管，产品与人工智能
Head of Digital Growth, Product & AI
### 职位详情
职级：F
合同类型：固定期限合同，全职至2027年7月30日
部门：BBC Nations
地点：任何Nations基地，需经常前往伦敦——混合办公
预期薪资范围：115,000英镑至130,000英镑，具体根据相关技能、知识和经验而定。该薪资范围反映了内部基准和外部市场洞察。
我们愿意讨论灵活工作安排。如果您希望，可以在申请中说明您的偏好——但目前没有义务这样做。灵活工作安排将在录用阶段进行讨论。
如果您对该机会感兴趣，请联系Jason Horton，邮箱为jason.horton@bbc.co.uk。
### 职位目的
作为Head of Digital Growth, Product & AI (Nations)，您将领导BBC Nations的数字增长战略，帮助英格兰、苏格兰、威尔士和北爱尔兰的观众发现并参与BBC内容。在编辑、产品、技术和AI的交汇点上工作，您将推动受众增长，塑造未来的数字体验，倡导创新，并确保Nations在实现BBC数字化转型目标中发挥引领作用。
### 为什么加入团队
这是一个难得的机会，可以影响全球最受信任的媒体组织之一的未来。您将与Nations、新闻、体育、产品和科技部门的高级领导合作，塑造面向受众的数字服务，通过AI推动创新，并为BBC的数字体验带来更强的地方感和社区感。该职位提供了大量机会来引领变革、发展新能力，并产生大规模的持久影响。
### 您的主要职责与影响
- 领导Nations数字增长战略的制定与实施，推动BBC数字平台上的受众参与和表现。
- 在编辑、产品、技术和受众团队之间建立牢固的合作关系，影响产品路线图并确保Nations的优先事项得到体现。
- 倡导数字创新、本地化和内容可发现性，帮助受众连接到相关的本地和国家内容。
- 共同领导Nations AI项目，识别AI采用的扩展机会，改进工作流程并实现可衡量的受众和运营效益。
- 通过绩效报告、利益相关者沟通和跨BBC协作提供战略领导和治理，以支持长期目标。
查看英文原文
### JOB DETAILS
JOB BAND: F
CONTRACT TYPE: Fixed-term Contract, Full-time until 30 July 2027
DEPARTMENT:BBC Nations
LOCATION: Any Nations Base with frequent travel to London – Hybrid
PROPOSED SALARY RANGE: £115,000 - £130,000depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.
If you are interested in learning more about this opportunity, please get in touch with Jason Horton at jason.horton@bbc.co.uk.
### BBC EXTEND
This role is advertised as part of our if applying in Northern Ireland. You’re broadly defined as disabled under both acts if you have a physical or mental impairment that has a substantial and long-term negative or adverse effect on your ability to do normal daily activities. This definition includes both apparent and non-apparent conditions and impairments, and medical conditions such as Cancer, HIV or Multiple Sclerosis.
We are committed to making the process of applying for this role as accessible as possible. If you need to discuss adjustments or access requirements for the application process, or have any questions about our Extend programme, please contact [extend@bbc.co.uk](mailto:extend@bbc.co.uk "").
The BBC are fully committed to providing workplace adjustments to help eliminate barriers in the workface that disabled people face. To do this, we have our own dedicated BBC Access and Disability Service that provides assessments and support throughout employment with us. If you are successful in applying for this role and require workplace adjustments, we will work with you to get your adjustments in place.
If you’d like more information on BBC Extend, please visit the [BBC Extend webpage](https://www.bbc.co.uk/careers/extend/ ""). (EXTEND code: EX2324).
### PURPOSE OF THE ROLE
As Head of Digital Growth, Product & AI (Nations), you will lead the BBC Nations digital growth strategy, helping audiences across England, Scotland, Wales and Northern Ireland discover and engage with BBC content. Working at the intersection of editorial, product, technology and AI, you'll drive audience growth, shape future digital experiences, champion innovation, and ensure Nations plays a leading role in delivering the BBC's digital transformation ambitions.
WHY JOIN THE TEAM
This is a rare opportunity to influence the future of one of the world's most trusted media organisations. You'll work with senior leaders across Nations, News, Sport, Product and Technology to shape audience-facing digital services, drive innovation through AI, and bring a stronger sense of place and community to BBC digital experiences. The role offers significant scope to lead change, develop new capabilities, and create lasting impact at scale.
YOUR KEY RESPONSIBILITIES AND IMPACT
- Lead the development and delivery of the Nations digital growth strategy, driving audience engagement and performance across BBC digital platforms.
- Build strong partnerships across editorial, product, technology and audience teams to influence product roadmaps and ensure Nations priorities are represented.
- Champion digital innovation, localisation and content discoverability, helping audiences connect with relevant local and national content.
- Co-lead the Nations AI programme, identifying opportunities to scale AI adoption, improve workflows and deliver measurable audience and operational benefits.
- Provide strategic leadership and governance through performance reporting, stakeholder engagement and cross-BBC collaboration to support long-term digital growth.
YOUR SKILLS AND EXPERIENCE
ESSENTIAL CRITERIA
- Significant leadership experience in digital publishing, audience growth, product development or digital transformation within a large and complex organisation.
- Proven ability to develop and deliver strategic initiatives that drive measurable digital audience growth and engagement.
- Strong understanding of digital products, content discovery, publishing workflows, metadata and audience development strategies.
- Experience leading AI, emerging technology or innovation programmes, including driving adoption and embedding new capabilities at scale.
- Exceptional stakeholder management skills, with the ability to influence senior leaders, build consensus and align priorities across multiple teams and disciplines.
DESIRABLE
- Experience working within media, broadcasting, journalism or content-focused organisations.
- Knowledge of audience behaviours, digital consumption trends and evolving platform ecosystems.
- Experience collaborating with product, technology and data teams to deliver audience-centred digital experiences.
- Experience leading multidisciplinary teams and developing digital capability across an organisation.
- Understanding of the opportunities and challenges associated with responsible AI implementation in content creation and publishing environments.
If you can bring some of these skills and experiences, along with transferable strengths, we'd love to hear from you and encourage you to apply.
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