助理总监,市场洞察
Associate Director, Market Insights
概述:
市场洞察高级经理将负责开发和执行主要和次要市场研究计划,以支持美国TTR业务的商业优先事项,面向患者受众。该职位将与美国商业团队、商业与竞争情报、数据与分析、全球市场洞察、法律、财务和合规部门紧密合作。
此职位的地理位置灵活,但优先考虑在剑桥(美国)的混合办公模式,并向全球市场研究高级总监汇报。
主要职责:
市场研究卓越性
- 与关键利益相关者合作,确保关键业务问题被识别
- 制定年度市场研究计划,满足业务需求并解决关键业务问题
- 设计、执行并传达稳健的定性和定量市场研究项目,生成可操作的见解,解决关键业务问题并推动更深入的业务理解和战略思维
- 与其他业务合作伙伴合作,生成客户洞察,整合学习成果,提供对市场更全面的理解
- 在品牌规划周期中,为全球和美国情境评估提供关键见解
- 识别并试点创新的市场研究方法
- 与其他CX&I团队(及其他必要团队)合作,整合次级数据和高级分析数据,以解决关键业务问题
- 按时按预算交付项目,包括做出权衡决策以确保业务需求得到满足
- 确保遵守行为准则和Alnylam内部政策,包括药物警戒
领导力与跨职能协作
战略贡献
- 开始承担部分战略职责(例如,目标客户群体如医疗保健专业人员或患者)
- 平衡宏观思考与战术指导
影响力与协商
- 能够围绕共同目标和优先事项协调多样化团队
- 确保客户洞察被正确使用(即理解其限制和细微差别)
领导力与指导
- 为其他团队成员提供指导和指导
- 有效委派任务,同时确保问责制
利益相关者参与
- 定期与内部高级利益相关者(高级总监和副总裁级别)互动,作为思想伙伴,确保关键见解被有效传达
查看英文原文
Overview:
The Associate Director of Market Insights will be responsible for the development and execution of primary and secondary market research plans to support the US TTR commercial priorities across patient audiences. This individual will work in close collaboration with the US Commercial Team, Business and Competitive Intelligence, Data and Analytics, Global Market Insights, Legal, Finance and Compliance.
The geographical location for this role is flexible, but preference for hybrid status based in Cambridge, US and reports to the Senior Director, Global Market Research.
Key Responsibilities:
Market Research Excellence
- Partner with key stakeholders to ensure key business questions are identified
- Develop the annual market research plan that will meet the needs of the business to address key business questions
- Design, execute and communicate robust qualitative and quantitative market research projects to generate actionable insights that address key business questions and advanced business understanding and strategic thinking
- Partner with other business partners generating customer insights to synthesize learnings and generate insights that provide a more holistic understanding of the market
- Provide key insights to help shape the Global and US Situational Assessments as part of the Brand Planning cycle
- Identify and pilot innovative market research methodologies
- Partner with other CX&I teams (and others as needed) to integrate secondary data and advanced analytics data in addressing key business questions.
- Deliver projects on time and on budget, including making tradeoff decisions to ensure business needs are met
- Ensure compliance with codes of conduct and Alnylam’s internal policies, including pharmacovigilance
Leadership and Cross-Functional Collaboration
Strategic Contribution:
- Begins to take ownership of segments of the strategy (e.g., target customer group like HCP or patient).
- Balances big-picture thinking with tactical guidance
Influence and Negotiation:
- Able to align diverse teams around shared goals and priorities.
- Ensures customer insights are used appropriately (i.e. caveats and nuances are understood)
Leadership and Mentorship:
- Provides guidance and mentorship to other team members.
- Delegates tasks effectively while ensuring accountability.
Stakeholder Engagement:
- Regularly interacts with higher-level stakeholders internally (Sr Dir and VP-level) as a thought partner to ensure key insights are integrated into business decisions
- Builds credibility by deep understanding of insights and market knowledge for the broader brand (not just their area of focus)
Decision-Making Under Ambiguity:
- Makes informed decisions in situations with incomplete or uncertain data.
- Focuses on outcomes while anticipating risks and opportunities.
Qualifications:
- Bachelor's Degree; MBA or Post-graduate degree preferred
- 7+ years of marketing or market research, minimum of 5 years market research experience in pharma/biotech
- Mastery level in the full range of market research methodologies.
- Experience in rare disease areas desired, and multiple therapeutic areas
- Excellent interpersonal listening, verbal, and written communication skills. Ability to communicate technical details to technical and non-technical resources.
- Ability to interact and influence effectively with people at all levels and functions across the business.
- US and Global experience
- Compliance & Best Practices expertise
- Ability to travel up to 15%
U.S. Pay Range
$165,800.00 - $224,200.00
The pay range reflects the full-time base salary range we expect to pay for this role at the time of posting. Base pay will be determined based on a number of factors including, but not limited to, relevant experience, skills, and education. This role is eligible for an annual short-term incentive award (e.g., bonus or sales incentive) and an annual long-term incentive award (e.g., equity).
Alnylam’s robust Total Rewards package is designed to support your overall health and well-being. We offer comprehensive benefits including medical, dental, and vision coverage, life and disability insurance, a lifestyle reimbursement program, flexible spending and health savings accounts and a 401(k)with a generous company match. Eligible employees enjoy paid time off, wellness days, holidays, and two company-wide recharge breaks. We also offer generous family resources and leave. Our commitment to your well-being reflects our belief that caring for our people fuels the impact we create together.
Learn more about these and additional benefits offered by Alnylam by visiting the Benefits section of the Careers website:
About Alnylam
We are the leader in RNAi therapeutics – a revolutionary approach with the potential to transform the lives of people with rare and common diseases. Built on Nobel Prize-winning science, Alnylam has delivered the breakthroughs that made RNAi therapeutics possible and are just at the beginning of what’s possible. Our deep pipeline, late-stage programs, and bold vision reflect our core values: fierce innovation, passion for excellence, purposeful urgency, open culture and commitment to people. We're proud to be a globally recognized top employer, where an authentic, inclusive culture and breakthrough thinking fuel one another.
At Alnylam, we commit to an inclusive recruitment process and equal employment opportunity. Qualified applicants will receive consideration for employment without regard to their sex, gender or gender identity, sexual orientation, race, color, ethnicity, national origin, ancestry, citizenship, religion, creed, physical or mental disability, pregnancy status or related conditions, genetic information, veteran or military status, marital or familial status, political affiliation, age, or any other factor protected by federal, state, or local law. Alnylam is an E-Verify Employer.
Originally posted on Himalayas