研究负责人,Wirecutter
Research Lead, Wirecutter
《纽约时报》的使命是追求真相,帮助人们理解世界。这意味着独立新闻业是我们公司一切工作的核心。这就是为什么我们拥有一个享誉全球的新闻编辑室,派遣记者前往近160个国家进行实地报道。这也是为什么我们深入关注读者在从印刷版到音频再到世界级数字和应用平台上的新闻体验。这也是为什么我们的商业战略聚焦于让新闻质量如此之高,以至于值得付费。
职位简介、职责或部门概述
我们正在寻找一位有经验的研究负责人,确保以购物为核心的洞察力成为产品开发的核心。您将领导各种端到端的研究项目,为The Wirecutter的策略提供依据。您的研究项目将专注于帮助访客在整个购物体验中与The Wirecutter建立联系。您的研究将影响受众策略、内容优先级以及The Wirecutter商店等其他领域。您将与设计、产品、工程、市场、数据和编辑团队紧密合作,指导决策并影响团队策略。
《纽约时报》致力于追求真相,帮助人们理解世界。这一使命源于我们相信优秀的新闻能够使每位读者的生活更加丰富和充实,使整个社会更加强大和公正。
《纽约时报》受众洞察团队的使命是通过理解受众来帮助《纽约时报》实现增长。受众洞察团队是一支研究人员队伍,他们运用多种工具、方法和思路,涵盖产品、以用户为中心的设计、创新、市场和用户体验研究等多个研究领域,并借鉴社会科学(心理学、人类学、社会学和行为经济学)的原则。我们认为,当支持健康的工作与生活平衡时,才能取得最佳成果。我们支持员工管理自己的工作量,并鼓励团队成员每年使用全部的个人和休假时间。
职责:
- 通过以用户为中心的设计方法开展研究,与产品、设计和编辑团队一起识别机会领域
- 测试原型,创建问卷调查,并运行α和β测试项目
- 评估对信任度和与The Wirecutter关系的影响
- 通过行为数据、专有和行业研究以及A/B测试结果补充研究,提供全面的分析
查看英文原文
The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
About the Role, Mission or Department Overview
We are looking for a Research Lead with experience ensuring that shopping-centric insights are at the heart of product development. You will lead a variety of end-to-end research projects that inform Wirecutter's strategy. Your projects will focus on helping connect our visitors to Wirecutter across the full shopping experience. Your research will inform audience strategy, content prioritization, and the Wirecutter Store, amongst other areas. You will be an important partner with Design, Product, Engineering, Marketing, Data, Editorial, guiding decision-making and informing the teams' strategies.
We at The New York Times seek the truth and help people understand the world. This mission is rooted in our belief that great journalism has the power to make each reader's life richer and more fulfilling, and all of society stronger and more just.
The mission of the New York Times Audience Insights team is to help The Times grow by understanding our audience. The Audience Insights team is a team of researchers that employ tools, methods and approaches across a wide variety of research domains, including product, human-centered design, innovation, market and UX research, and we draw from principles in the social sciences (Psychology, Anthropology, Sociology and Behavioral Economics). We believe that the best work is achieved when we support healthy work-life balance. We support people in managing their workload and encourage team members to take all of their personal and vacation time each year.
Responsibilities:
- Lead research through a human-centered design approach to identify opportunity areas, alongside Product, Design, and Editorial teams
- Test prototypes, create surveys, and run alpha and beta programs
- Evaluate impact on trust and relationships with Wirecutter
- Complement research with behavioral data, proprietary and industry research, and A/B testing results to provide a holistic view of our users.
- Be a resource and partner to researchers across Marketing, Cooking, News Product, The Athletic and Games to identify opportunities to collaborate and avoid duplicative product work.
- Manage external research vendors to support moderation, fieldwork, and analysis, ensuring high-quality and efficient project execution.
- Contribute to the collaborative culture of Audience Insights and Wirecutter; help The New York Times understand, and build empathy for, our audiences.
- Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
- You will report to the Managing Director, Games and Wirecutter Audience Insights
Basic Qualifications:
- Bachelor of Arts/Bachelor of Science in a relevant field
- 8+ years of research and insights experience.
- 8+ years of experience implementing a range of research methods (qualitative and quantitative) and design thinking techniques based on the problem to be solved
- 3+ years of experience in the e-commerce industry, or shopping experiences.
- 3+ years of experience moderating qualitative research and facilitating brainstorms and workshops with partners.
- 3+ years of experience summarizing complex findings into compelling narratives and visualize insights for diverse audiences with actionable insights.
Preferred Qualifications:
- 4+ years of experience in the e-commerce industry, or shopping experiences
- 2+ years of experience working on a product with a subscription-based model
- 2+ years of experience using behavioral data alongside research (either qualitative or quantitative) to provide a holistic picture
- Experience creating buy-in with cross-functional partners
- 1+ years understanding the role of AI within the shopping experience
REQ-020699
Additional Compensation and Benefits:
For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, employee stock purchase plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.
The annual base pay range for this role is between:
$150,000—$165,000 USD
Candidate Use of GenAI Tools:
We’re excited to learn more about you and your experience. To keep our hiring process as fair and authentic as possible, we ask that you submit your own work and not use GenAI tools to generate substantive content during the application and interview process.
If you’re an engineering candidate, we’ll let you know what specific GenAI tools you are permitted to use for your technical assessment.
The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.
We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.
The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response.
For information about The New York Times' privacy practices for job applicants, click here.
Please beware of fraudulent job postings. Scammers may post fraudulent job opportunities, and they may even make fraudulent employment offers. This is done by bad actors to collect personal information and money from victims. All legitimate job opportunities from The New York Times will be accessible through The New York Times careers site. The New York Times will not ask job applicants for financial information or for payment, and will not refer you to a third party to do so. You should never send money to anyone who suggests they can provide employment with The New York Times.
If you see a fake or fraudulent job posting, or if you suspect you have received a fraudulent offer, you can report it to The New York Times at NYTapplicants@nytimes.com. You can also file a report with the Federal Trade Commission or your state attorney general.