Paid Ads Content Strategist & Creator
菲律宾 （远程）类型：全职资深层次：执行员 （3-5年经验）简单好 SimplyGood (www.simplygood.sg) 是一个环保家庭护理品牌，旨在彻底改变消费者清洁的方式，使可持续发展轻松和可访问性。我们是一个通过社交媒体付费广告快速扩展的初创公司，并且需要专家内容创造者/视频制作人来为 Instagram,Facebook 和 TikTok 等平台创建病毒化高转换内容。如果你痴迷于动故事讲述，创建滚停视频广告，并将内容转换成转换，这份角色适合你！截至目前，我们已经从垃圾填埋场节省了超过50万个一次性塑料瓶并减少了5000二氧化碳排放.SimplyGood 由 Forbes 30U30,Business Times,The Straits Times,Channel News Asia (CNA),Tatler Asia,MoneyFM 89.3,Mothership,TechinAsia,World Intellectual Property Organization (WIPO),DBS Foundation,OCBC,Instagram @simplygood_sg Tiktok @simpygood_sg 角色概述 我们正在寻找一个数据驱动的内容策略师和创作者，谁可以开发，执行和优化高性能广告创造者 Meta (Facebook & Instagram),TikTok,YouTube 和 Google Ads . 你将在制作滚动停止，转换驱动广告内容中发挥关键作用，从而提高参与度，降低 CPA 和增加 ROAS. 这一角色需要强大的创造性讲故事和性能营销专业知识的混合，确保每个广告都由见解支持，结构化为病毒性，并优化用于转换。主要责任广告内容策略 &规划 ·专门开发和执行一个付费广告战略跨 Meta,TikTok 和 Google. ·研究行业趋势，观众行为和竞争对手最好的表现广告创意来完善 SimplyGoods 方法。· 规划和优化广告创意，以实现不同的竞选目标 （意识，转换，重定位等）. ·制定一个结构化的 A/B 测试路线图，以不断改进的广告创作，复制和格进行变化。内容创建与制作 ·编写，拍摄和编辑针对不同平台的高性能短视频广告 （TikTok,Reels,Facebook 广告）·为标题，字幕和登陆页面撰写高转换广告副本。·使用 Canva,Photoshop 或类似工具创建引人注目的静态，GIF 和动画广告。·重新利用用户生成的内容 (UGC) 和影响力。
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Location: Philippines (Remote)
Type: Full-Time
Seniority: Executive (3-5 years experience)
About SimplyGoodSimplyGood (www.simplygood.sg) is an eco-friendly home care brand on a mission to revolutionize the way consumers clean, making sustainability effortless and accessible. We are a startup scaling fast through social media paid advertising, and we need an expert Content Creator / Video Producer to create viral, high-converting content for platforms like Instagram, Facebook, and TikTok.
If you're obsessed with hook-driven storytelling, creating scroll-stopping video ads, and turning content into conversions, this role is for you!
To date, we've already saved more than 500,000 single-use plastic bottles from landfills and reduced 5,000 tons CO2 emissions. SimplyGood was featured by by Forbes 30U30, Business Times, The Straits Times, Channel News Asia (CNA), Tatler Asia, MoneyFM 89.3, Mothership, TechinAsia, World Intellectual Property Organisation (WIPO), DBS Foundation, OCBC,
Instagram @simplygood_sg
Tiktok @simplygood_sg
Role OverviewWe are seeking a data-driven content strategist and creator who can develop, execute, and optimize high-performing ad creatives for Meta (Facebook & Instagram), TikTok, YouTube, and Google Ads. You will play a critical role in crafting scroll-stopping, conversion-driven ad content that boosts engagement, lowers CPA, and increases ROAS.
This role requires a strong blend of creative storytelling and performance marketing expertise, ensuring that every ad is backed by insights, structured for virality, and optimized for conversions.
Key Responsibilities
Ad Content Strategy & Planning
- Develop and execute a content strategy specifically for paid advertising across Meta, TikTok, and Google.
- Research industry trends, audience behavior, and competitors best-performing ad creatives to refine SimplyGoods approach.
- Plan and optimize ad creatives for different campaign objectives (awareness, conversion, retargeting, etc.).
- Develop a structured A/B testing roadmap to test variations in ad creatives, copy, and hooks for continuous improvement.
Content Creation & Production
- Script, shoot, and edit high-performing short-form video ads (TikTok, Reels, Facebook Ads) tailored for different platforms.
- Write high-converting ad copy for headlines, captions, and landing pages.
- Create eye-catching static, GIF, and motion graphic ads using Canva, Photoshop, or similar tools.
- Repurpose user-generated content (UGC) and influencer assets into compelling ad creatives.
- Work closely with media buyers and performance marketers to iterate on creative strategies.
Performance Analysis & Optimization
- Track ad performance metrics (CTR, ROAS, CPM, CPA) to optimize content for better results.
- Use Meta Ads Manager, Google Analytics, and TikTok Ad Insights to analyze audience engagement and conversion rates.
- Continuously test different ad creatives (hooks, formats, messaging) to improve efficiency and maximize budget.
- Identify winning creatives and scale them effectively across different ad platforms.
- Stay updated with the latest paid ad trends, creative formats, and platform updates to ensure SimplyGood stays ahead.
What Were Looking For
- 3-5 years of experience in paid ad content creation, performance marketing, or digital advertising (experience with eCommerce brands or DTC ads is a big plus).
- Experience creating direct-response ads optimized for conversions (not just brand awareness).
- Strong understanding of paid ad creatives (what works for TikTok, IG Reels, Facebook) optimized for conversions
- Experience in storytelling & viral content creation (knowing how to hook viewers in the first 3 seconds).
- Ability to self-shoot and edit high-quality videos.
- Strong proficiency in video editing tools (CapCut, Premiere Pro, After Effects, or similar) and basic design tools (Canva, Photoshop).
- Deep understanding of social media ad algorithms (Meta, TikTok, Google Ads) and how to make creatives perform better.
- Strong copywriting skills for ad hooks, captions, and conversion-driven messaging.
- Ability to analyze data and pivot creative strategies based on performance insights.
Why Join SimplyGood?
- Be part of a fast-growing eCommerce brand disrupting the home care industry.
- Work in a media-first startup that thrives on content-driven marketing.
- Full creative ownershiptest and iterate ideas quickly.
- Mission-driven startup tackling the plastic waste & transforming the FMCG industry to be more sustainable
- Fast career growth opportunities.
- Competitive salary and performance-based incentives for high ROAS ad creatives.
- Remote work setup with a strong team culture that values creativity and innovation.
Originally posted on Himalayas