Digital Merchandising Lead
位置：远程工资：76- 84K 在北欧自然公司，我们尊重每个个人的独特性和为我们的组织带来的价值。我们强调自我赋权和积极的内在发展。我们的实践灌输了作为个体和集体整体运作的不可或缺的价值观。我们作为一个组织互动地努力鼓励目标设定和卓越于我们的个人和职业生活。我们的团队体现了一个完整文化，我们鼓励每个人过长更健康的生活。作为 DTC 电子商务销售团队成员，数字商业领导将承担对 eCommerce 道中的有机内容战略和更新的责任。他们将确保所有内容都是准确的和优化于用户体验，以及符合每个特定道的需求。除了执行更新之外，他们还将与品牌营销，网络，销售和创意/监管部门的跨职能利益相关者合作，以确保所有内容是安全的，并为搜索引擎和代理模式进行优化。理想候选人将对发展的数字媒体技术带来强烈兴趣，以及战略思维和行动偏见。为了成功完成这项工作，这个个人必须能够满意地执行每个基本功能，无论是有合理的适应性还是没有合理的适配。可以做出合理的适合性来帮助使合格的人具有残疾能力履行这些基本功能。通过持续实验，优化数字货架 · 分类，竞争力，促销策略，分析和复制；与品牌团队，DTC 销售&运营和性能营销工作跨职能 ·帮助产品信息管理 (PIM) 在各种道中协同，开发过程改进以提高效率与 PIM 协调员 ·强有力的了解媒体 &转换指标，以及使用见解来实现 m
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Location: Remote
Salary: 76K - 84K
At Nordic Naturals we respect each individual for their uniqueness and the value they bring to our organization. We place an emphasis on self-empowerment and positive inner development. Our practices instill values that are integral to functioning as individuals and as a collective whole. We work interactively as an organization to encourage goal setting and excellence in both our personal and professional lives. Our team embodies a culture of integrity and we encourage everyone to live longer, healthier lives.
POSITION SUMMARY
As a member of the DTC eCommerce Sales team, the Digital Merchandising Lead will assume responsibility for organic content strategy and updates across eCommerce channels. They will ensure all content is accurate and optimized for user experience, as well as aligned to the needs of each specific channel. Beyond executing updates, they will work with cross-functional stakeholders across brand marketing, web, sales, and creative/regulatory to ensure all content is brand-safe and optimized for search engines and agentic models. The ideal candidate will bring a strong interest in evolving digital media technology, as well as a strategic mindset and bias for action. They will bring an analytical mindset, understanding how engagement and conversion metrics are impacted by content strategy.
ESSENTIAL FUNCTIONS
Reasonable Accommodations Statement
To accomplish this job successfully, this individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.
Essential Function Statements
- Own organic content strategy (within the brand guideline framework), creative briefing and implementation across retailer brand stores, organic PDP content, A+ content, review syndication. Set standard for eCommerce merchandising across channels (eRetailers + DTC) optimizing the digital shelf through continuous experimentation
- Assortment, competitive, promo strategy, analysis, and recapping; working cross-functionally with brand teams, DTC sales & ops and performance marketing
- Assists in Product Information Management (PIM) syndication across channels, developing process improvements to increase efficiency with PIM coordinator
- Strong understanding of media & conversion metrics, and ability to use insights to maximize engagement and purchase intent
- Future-forward mindset, deep interest in bringing new tool and platform product updates to enhance automation and high-volume content updates
POSITION QUALIFICATIONS
Skills & Tools:
- Must be proficient with MS Office and have advanced Excel and PPT skills (Pivot Tables + charts, VLookups, Macros)
- Experience with content syndication/PIM tool, owning updates across major eCommerce platforms for a 100+ product portfolio (Syndigo, Salsify)
Competency Statements
- Positive - Ability to view all situations with a positive attitude.
- Accountable – takes ownership for responsibilities, acknowledges and learns from mistakes
- Innovative - Ability to look beyond the standard solutions and "think outside the box".
- Independent – Must be self-motivated and able to manage obligations without direct supervision
- Assertiveness - Ability to act in a self-confident manner to facilitate completion of a work assignment or to defend a position or idea.
- Communication (oral and written) - Ability to communicate effectively with others using spoken and written word clearly and concisely.
- Customer Oriented - Ability to take care of the customers’ needs while following company procedures.
- Conceptual Thinking - Ability to think in terms of abstract ideas
- Initiative - Ability to make decisions or take actions to solve a problem or reach a goal
- Project management - Ability to organize and direct a project to completion.
- Enthusiastic - Ability to bring energy to the performance of a task.
- Self Motivated - Ability to be internally inspired to perform a task to the best of ones ability using his or her own drive or initiative.
Other Requirements:
- 3+ years experience in eCommerce content strategy, ideally in a CPG vertical
- 3+ years working with eCommerce retailers and/or DTC sales channels (Amazon, Target, Walmart, DTC sites)