市场设计师
Marketing Designer
Portcast 是一家总部位于新加坡的物流科技公司,由风险投资支持,致力于为货运代理行业打造人工智能驱动的智能解决方案。货运代理每天需要管理成千上万的运输、报价、异常情况和运营决策。挑战不是数据不足,而是知道哪些需要关注,哪些出了问题,以及下一步该采取什么行动。
Portcast 通过人工智能和数据帮助货运代理发现运输异常,识别成本和利润率风险,并在整个运输生命周期中做出更好的决策。我们的产品帮助团队提高运营效率,保护利润率,并做出更快、更明智的决策。我们的愿景是成为每票运输的异常管理和利润率提升的 AI 数据和智能层。
成立于 2018 年,我们获得领先的科技投资者支持,是一支精简、全球分布的团队,正在为一个正在进行重大数字化转型的行业打造技术。
职位描述:
我们正在寻找一名营销设计师,作为我们市场营销的设计引擎。你将把需求和文案转化为高质量、符合品牌调性的全渠道资产,包括落地页、案例研究、社交媒体和付费创意、活动物料、产品资料和视频,经常需要快速完成并同时处理多种格式。你将与内容和增长营销团队紧密合作(文案和内容由内容营销经理负责;视觉设计由你负责),确保我们发布的所有内容都保持一致的视觉系统,并提升 Portcast 品牌的呈现标准。
成功的表现:
- 在 Portcast 发布的所有内容中保持一致的高质量视觉系统,资产能够快速、符合品牌调性地应用于网页、印刷品、社交媒体、付费广告和视频,使营销能够快速推进,而不会因为设计成为瓶颈或失去工艺水准。
你将负责:
- 设计落地页、案例研究 PDF、产品单页和销售/产品资料。
- 制作社交媒体创意(以 LinkedIn 为主),包括帖子系列和活动模板。
- 为 LinkedIn 和 Google 的不同目标人群制作付费媒体和创意。
- 创作活动和网络研讨会物料:横幅、展位图形、演示文稿。
- 全流程制作和编辑视频内容,包括短视频、产品功能视频、网络研讨会/活动回顾和发布预告,从原始素材到最终的高质量、符合品牌调性的输出。
- 维护和扩展 Portcast 品牌系统:组件、变量、模板。
- 支持 HTML 邮件/新内容
查看英文原文
Portcast is a venture-backed, Singapore-based logistics technology company building AI-powered intelligence for the freight forwarding industry. Freight forwarders manage thousands of shipments, rates, exceptions, and operational decisions every day. The challenge is not a lack of data. It is knowing what needs attention, what is going wrong, and what action to take next.
Portcast uses AI and data to help freight forwarders surface shipment exceptions, identify cost and margin risks, and make better decisions across the shipment lifecycle. Our products help teams improve operational efficiency, protect margins, and make faster, more informed decisions. Our vision is to become the AI data and intelligence layer that powers exception management and margin improvement on every shipment.
Founded in 2018 and backed by leading technology investors, we are a lean, globally distributed team building technology for an industry going through a major digital transformation.
ABOUT THE ROLE:
We are looking for a Marketing Designer to be the design engine behind our marketing. You'll turn briefs and copy into polished, on-brand assets across the full funnel, landing pages, case studies, social and paid creative, event materials, product collateral, and video, often at speed and across several formats at once. You'll partner closely with content and growth marketing (copy and content sit with the Content Marketing Manager; the visual craft is yours) to keep a consistent visual system across everything we publish, and raise the bar on how the Portcast brand shows up.
WHAT SUCCESS LOOKS LIKE:
- A consistent, high-quality visual system across everything Portcast publishes, with assets shipped quickly and on-brand across web, print, social, paid, and video, so marketing can move fast without design becoming a bottleneck or losing craft.
WHAT YOU’LL OWN:
- Design landing pages, case study PDFs, product one-pagers, and sales/product collateral.
- Produce social creative (LinkedIn-first), including post series and campaign templates.
- Build paid media and creative for LinkedIn and Google campaigns across personas.
- Create event and webinar assets: banners, booth graphics, decks.
- Produce and edit video content end to end, short-form social clips, product feature videos, webinar/event recaps, and launch teasers, from raw footage to polished, on-brand output.
- Maintain and extend the Portcast brand system: components, tokens, templates.
- Support HTML email/newsletter production and light web design handoff.
- Iterate quickly across multiple design and content review rounds.
WHAT WE’RE LOOKING FOR:
- Bachelor's or Master's in Marketing, Business, or a related field, or equivalent.
- At least 3+ years in a design role, ideally in-house at a B2B SaaS product-based startup or at an agency doing B2B marketing, with a portfolio that shows real range across web, print, social, campaign, and video work.
- Fast, high-craft execution: You produce polished work quickly, often across several formats at once, without letting speed erode quality. You take direction and iterate well, but you hold your own opinions on what "good" looks like.
- Detail-obsessed: Pixel alignment, spacing, and consistency matter to you. You catch the small things others miss and hold the visual bar across everything that ships.
- Figma (advanced): You work fluently with components, variants, auto-layout, and shared libraries, and you keep the design system clean and reusable.
- Adobe Creative Suite: Strong in Photoshop, Illustrator, and InDesign, including multi-page, print-ready layouts for case studies and collateral.
- Design fundamentals: A strong grasp of typography, layout, grid systems, and brand consistency, and the ability to design for web and print formats interchangeably.
- Creative at scale: You're comfortable designing social and paid ad creative at volume from templates, keeping everything on-brand across personas and campaigns.
- Video editing and production: You can take a project from raw footage to finished, high-quality output, cutting, pacing, color, captions/subtitles, motion titles, and sound. You're fluent in Adobe Premiere Pro and After Effects (or equivalent DaVinci Resolve / Final Cut), and CapCut or similar for fast short-form social edits.
- Web and email handoff: A basic understanding of HTML/CSS, enough to work within existing markup for email and web handoff, not necessarily coding from scratch.
- Brand systems: Working knowledge of brand systems and design tokens, and how to keep every asset on-system as the brand scales.
- Advanced motion design: animation and motion work (Lottie, complex After Effects, 3D/Blender).
- Presentation design: high-polish decks in PowerPoint or Google Slides.
- AI design tooling: familiarity with image generation, AI-assisted layout, prompt-based workflows, and AI video.
- Webflow basics: building or maintaining pages in Webflow, not just designing them.
- Curiosity for the logistics domain: Experiencein logistics, supply chain, transportation, or freight technology is valued, but so is a genuine curiosity to understand our market in depth.
- AI-forward mindset: You consistently apply AI across design workflows and actively experiment with new tools as they emerge.
- Startup builder mentality: You thrive in lean, fast-moving environments where ownership is high and resources are limited.
- Strong communicator: You communicate clearly across a diverse, distributed, cross-cultural team. You can be opinionated, but you engage with other views and compromise when it's right.
WHAT’S IN IT FOR YOU:
- Own the visual craft end to end: You'll own how Portcast looks and feels across everything we publish, with real influence over the brand and few layers between an idea and what ships.
- Build in an industry still defining modern B2B marketing: Logistics and supply chain tech is at an exciting stage of digital transformation, with significant room to rethink how enterprise software is marketed and how it looks. You'll bring fresh ideas, challenge conventional thinking, and help shape what great design looks like in this space.
- Work at the intersection of AI, design, and logistics: We have a strong product, established enterprise customers, and a real opportunity to sharpen how we show up. You'll get to push AI-forward design and video workflows, not just execute templates.
- Small by design, fully distributed across Asia and Europe, built on trust, accountability, and collaboration. Your work directly shapes launches, customer perception, and how the market sees Portcast.
OUR CORE VALUES GUIDE EVERYTHING WE DO:
- Curiosity: We dig into why a design worked or didn't, how a freight forwarder actually operates, and what makes our brand land with customers.
- Ownership: We act like founders. We don't wait to be told what to make, and we stay on a piece until it's genuinely on-brand and right.
- Raising the bar: We don't settle for assets that are merely fine. We hold a high standard for craft, polish, and the experience our brand creates.
- Effectiveness: We focus on design that drives real marketing outcomes, pipeline, launches, and brand perception, not just output. We prioritize the right work and make practical trade-offs.
Join us at Portcast and help shape the future of the logistics and shipping industry through design that is as sharp as the product behind it.