程序化交易员
Programmatic Trader
Directive Consulting 是一家领先的 B2B 效果营销机构，为客户提供真实收入——而不仅仅是线索。
我们使用客户生成（由我们开发的营销方法论）来突破噪音。忘记 MQL 吧——我们致力于推动销售管道、激发 SQL，并推动真正重视增长的品牌发展。从付费媒体和 SEO/内容到转化率优化、营收运营和市场进入策略，我们打造能在 SaaS 和整个 B2B 行业中取胜的营销引擎。
我们行动迅速。我们大胆思考。我们是精英。我们雇佣那些挑战现状、将活动推向预期之外的人——点燃对大胆创新品牌的需求。如果你热爱效果，喜欢解决难题，并希望你的工作真正有意义，那么你就会在这里找到归属感。
但有趣的部分是——我们不仅交付结果；我们正在塑造营销的未来。准备好打造打破常规的东西了吗？加入我们吧。
**职位简介**
我们正在寻找一位大胆且有战略眼光的程序化策略师——一位在 SaaS 和 B2B 营销快节奏世界中茁壮成长，并懂得如何用预算和更大的想法产生巨大影响的人。
程序化策略师是一个关键的、面向客户的职位，负责我们程序化客户的日常管理，包括但不限于跨所有程序化渠道（展示、原生、视频、音频等）的活动构建、优化和报告。他们制定并管理定制的客户策略，并与客户和内部利益相关者沟通。
**你将负责：**
**1. 活动管理：**
- **策略制定：** 与内部团队合作，制定符合客户目标的全面媒体策略。
- **数据整合：** 利用第一方和第三方数据进行精准受众定位和细分。
- **规划与设置：** 在各种需求方平台（DSP）如 DV360、The Trade Desk 等上开发和实施程序化活动。
- **优化：** 持续监控和优化活动以实现性能和节奏目标。
- **报告：** 生成和分析绩效报告，提供可操作的见解和建议。
- **故障排除：** 快速识别并解决与活动表现和交付相关的问题。
**2. 团队协作：**
- **跨职能协调：** 与创意、分析和客户团队密切合作，确保活动执行的一致性。
**3. 客户关系管理：**
查看英文原文
Directive Consulting is the leading B2B performance marketing agency that delivers real revenue - not just leads.
We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs - we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO/Content to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.
We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually _mean something_, you’ll fit right in.
But here’s the fun part - we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold? Come join us.
**About The Role**
We’re looking for a bold, strategic Programmatic Strategist - someone who thrives in the fast-moving world of SaaS and B2B marketing and knows how to make a big impact with budgets and even bigger ideas.
The Programmatic Strategist is a crucial, client-facing role responsible for day-to-day management of our Programmatic clients, including but not limited to campaign builds, optimization, and reporting across all Programmatic Channels (Display, Native, Video, Audio, etc). They create and manage custom client strategies and communicate with clients and internal stakeholders.
**What You’ll Do:**
**1. Campaign Management:**
- **Strategy Development:** Collaborate with internal teams to create comprehensive media strategies that align with client objectives.
- **Data Integration:** Leverage first-party and third-party data for precise audience targeting and segmentation.
- **Planning and Setup:** Develop and implement programmatic campaigns across various Demand-Side Platforms (DSPs) such as DV360, The Trade Desk, and others.
- **Optimization:** Continuously monitor and optimize campaigns to achieve performance and pacing goals.
- **Reporting:** Generate and analyze performance reports to provide actionable insights and recommendations.
- **Troubleshooting:** Quickly identify and resolve issues related to campaign performance and delivery.
**2. Team Collaboration:**
- **Cross-Functional Coordination:** Work closely with creative, analytics, and account teams to ensure cohesive campaign execution.
**3. Client Relationship Management:**
- **Communication:** Serve as the primary point of contact for clients, providing regular updates on campaign performance and strategy adjustments.
- **Presentation:** Present campaign plans, performance reports, and strategic recommendations to clients.
**What You’ll Bring:**
- 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies (bonus B2B experience)
- Hands-on expertise in media buying: building and optimizing campaigns in DSPs, with a preference for experience in TTD and DV360
- Proven track record in Programmatic media planning, buying, and building measurement frameworks to evaluate campaign success
- Strong understanding and perspective of how programmatic and other channels (both paid and organic) work together to holistically surpass client KPIs
- Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month
- Strong cross-collaboration skills, both within the organization and externally (client-facing), with excellent interpersonal and communication abilities
- Solid analytical ability, exceptional attention to detail, and a results-oriented mindset, capable of balancing multiple projects effectively
**Goals:**
1. **NSM Attainment:** 100%
2. **CSAT:** 4.4+
**What We Offer:**
- 🏠 We have a set living wage at Directive; the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.
- 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
- Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
- Benefits to Support the Whole Person:
- 🧠 **Mental** - Access to certified therapists through **Spring Health**, membership to **Headspace**
- 💪 **Physical**- Physical therapy through **Omada,** thousands of **Aaptiv** virtual workouts **,** complimentary **One Medical** membership for primary and virtual care
- 🛫 T **ime Off** - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
- 💰 **Financial** - Traditional and Roth 401(k) with a 3% company match
- 🌟 **Bonus** - Annual bonus based on tenure, which scales in total amount over time
- 🌴 **Annual Company-wide Retreat**
**Work Environment Requirements**
As a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.
This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to recruiting@directiveconsulting.com.
**Additional Information**
At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-DC1