高级产品设计师, 增长
Senior Product Designer, Growth
我们是beehiiv，一个一站式新闻通讯和创作者平台，为下一代媒体公司和独立声音提供支持。我们帮助创作者和企业启动、增长并实现新闻通讯的变现——目前服务着数万名出版商，每月触达数亿读者。凭借3000万美元以上的年度经常性收入、100%的同比增长率以及新扩展的产品套件（广告网络、网站构建器、付费层级），我们正进入高速成长的新阶段。
作为我们的高级产品设计师（增长方向），你将负责设计影响用户注册、激活、转化和增长的各个界面——注册、激活、转化、扩展和留存。你将从接管早期注册流程开始，以全新的、以实验为导向的视角，处理用户旅程中最具杠杆效应的关键时刻。
此职位需要对增长和生命周期设计有深入理解——将模糊的、通常是定性的问题（为什么用户流失？为什么他们不升级？什么阻碍了激活？）与分析和定量洞察相结合，转化为明确的设计假设，快速推出，并根据数据反馈进行迭代。你将与产品、增长和工程团队紧密合作，并与另外两位负责核心平台体验的产品设计师共同工作。
请注意，薪酬取决于经验水平。
理想情况下，你应具备：
- 4至6年以上产品设计师经验，最好在增长、激活、生命周期或变现界面（而不仅仅是核心产品/功能设计）上有实质性经验
- 设计实验的经验——能够合理规划A/B测试、分阶段发布，并根据定量结果快速迭代，而不仅仅是依赖定性反馈
- 能够将模糊且高风险的问题（减少流失、明确降级流程、提高激活率）转化为清晰、可测试的设计观点
- 优秀的沟通、倾听和写作能力——能够向跨职能利益相关者（包括管理层）清楚地解释设计理由和权衡
- 能够阅读和分析数据，并据此提出假设，指导设计决策
- 在新闻通讯/媒体/出版/SaaS行业有经验者优先
- 强大的组织能力：必要时能够独立工作，无需太多指导
- 对扩展一个新兴平台充满热情
- 具备主人翁精神
你将负责以下内容
查看英文原文
beehiiv is the all-in-one newsletter and creator platform powering the next generation of media companies and independent voices. We help creators and businesses launch, grow, and monetize newsletters—now serving tens of thousands of publishers and reaching hundreds of millions of readers monthly. With $30M+ ARR, 100% YoY growth, and a newly expanded product suite (ad network, website builder, paid tiers), we’re entering our next phase of hypergrowth.
As our Senior Product Designer (Growth), you will own design across the surfaces that shape how users onboard, activate, convert, and grow with beehiiv — onboarding, activation, conversion, expansion, and retention. You’ll start by taking over our early onboarding journeys, bringing a fresh, experimentation-first lens to some of the highest-leverage moments in the user journey.
This role requires a deep understanding of growth and lifecycle design — translating ambiguous, often qualitative problems (why do users churn? why don't they upgrade? what's blocking activation?), coupled with analytics and quantitative insights into clear design hypotheses, shipping them fast, and iterating based on what the data tells you. You'll work closely with Product, Growth, and Engineering, and alongside our two product designers who own the core platform experience.
Note that compensation is dependent on experience, skills, and location.
Ideally, you will have:
- 5+ years of experience as a product designer, ideally with meaningful time spent on growth, activation, lifecycle, or monetization surfaces (not just core product/feature design)
- A track record of designing for experimentation — comfortable scoping A/B tests, phased rollouts, and iterating quickly based on quantitative results, not just qualitative feedback
- Ability to take a vague, high-stakes problem (reducing churn, clarifying a downgrade flow, improving activation) and turn it into a crisp, testable design point of view
- Excellent communication, listening, and writing skills — you can clearly explain design rationale and trade-offs to cross-functional stakeholders, including leadership
- Ability to read and analyze data, and use that to come up with hypotheses and inform your design decisions
- Prior experience in the newsletter/media/publishing/SaaS industry is a plus
- Strong organizational skills: able to work independently with little direction when necessary
- Genuine excitement about scaling a nascent platform
- An ownership mentality
What you’ll be responsible for:
- Own end-to-end design across onboarding, activation, upsells, expansion & churn — the surfaces most directly tied to conversion and retention
- Partner with Product and Growth to turn user research, support signals, and product data into design hypotheses, then design and ship experiments to test them
- Redesign high-friction moments in the funnel (e.g. the in-app downgrade flow, trial-to-paid conversion, first-time activation) with a clear focus on reducing churn and improving conversion
- Work closely with our senior product designers to stay consistent with beehiiv's core design language while pushing a distinctly growth-oriented, test-and-learn approach in your areas
- Collaborate directly with engineering to scope design lift accurately and ship iteratively rather than waiting for “perfect”
- Present your thinking, rationale, and trade-offs to the product and leadership team, and incorporate feedback quickly
Why this role might be for you:
- Join a fast-growing start-up and help define a brand-new growth design practice from scratch
- High impact and high visibility — your work shapes the first (and often last) impressions of every beehiiv user
- You're autonomous and excited about owning projects end to end, from problem framing through shipped experiments
- Excited about new challenges and executing creative solutions in an ambiguous, fast-moving surface area
Why this role might not be for you:
- Not a traditional 9-to-5 position
- Need to manage multiple priorities and stakeholders
- Must be comfortable with rapid iteration and frequent context switching
- High expectations for both speed and quality
- Must navigate complex organizational dynamics
Why beehiiv?
Our values aren't a poster on the wall — they're the bar. It’s how we operate, publicly and privately, and what we should return to when making decisions. That’s how we keep our team's momentum. That’s how we hire and keep A players.
beehiiv’s values.
1. There's no room for B players ⭐: the best makes everyone better.
2. Maniacal sense of urgency ⚡: speed is our superpower.
3. Say what you think with positive intent 💬: disagree openly and give hard feedback directly, with the intent to help someone improve.
4. User-obsessed 🐝: every decision starts with one question: how does this add value for the user?
5. Ego comes second, winning comes first 🏆: we're here to create the best outcome; the team comes before the individual.
We'll take care of you:
- Competitive salary
- Stock Options
- Health, Dental, and Vision Insurance
- 401(k) employer match
- Unlimited PTO (mandatory 10 days per year minimum)
- Annual in-person team offsite
- Unlimited book budget
- Monthly Wellness Days (every third Friday of the month)