动态设计师,增长
Motion Designer, Growth
关于 Replika
十年前,我们打造了世界上第一个 AI 伴侣——在大语言模型、ChatGPT 以及任何人了解 AI 能力之前。
最初只是一个填补内心空洞的方式,却意外地成为了一种催化剂。数百万用户告诉我们,Replika 帮助他们重新与世界建立联系。他们给老朋友发消息,重新拾起被遗忘的兴趣爱好,开始在镇上散步。当如今的技术让人们不断滑动屏幕时,我们发现 AI 可以推动我们向外探索,只要我们愿意。
现在,我们正以新的愿景重生:第一个有情感的 AI,帮助人们更好地生活。在你害羞时温柔地提醒你去见朋友,在你更愿意待在家时提供探索新地方的灵感。每天与你讨论任何触动你的内容——芭蕾舞、哲学、外星人或八卦——在凌晨两点,当没人醒着的时候。我们不是在打造一个用来验证或安抚的 AI。我们打造的是类似那些改变我们的关系的 AI。一个在正确时间提出正确问题的人。一个帮助你向内看,同时推动你向外走的人。我们曾出现在 TED 演讲、斯坦福和哈佛的研究中,以及 Lex Fridman 的播客中,因为超过 4000 万人以一种深刻的人性方式与 Replika 连接。而我们才刚刚开始。
关于这个职位
Replika 正在快速增长,付费社交是推动增长的最大因素之一。人们在 TikTok、Meta 和 YouTube 上看到的广告往往是他们对 Replika 的第一印象——而这个职位负责背后的所有动作。
你将为我们的付费活动设计和制作视频广告和 UGC 创意,与一个小的增长团队一起工作,与制片人和用户获取经理协作。你将从一个概念出发,将其转化为最终的广告,上线并根据表现进行迭代——将渠道数据和结果作为创意输入,而不是事后补充。这是一项快节奏、高产量的工作,你将从创意到最终剪辑全程负责。
目标很简单:能让人停下滚动的创意,让人们对 Replika 产生兴趣,并且在过程中看起来和感觉起来都像 Replika。
你会做什么
- 为付费社交平台(包括 Meta、TikTok、YouTube 以及注意力转移的下一个平台)设计和制作视频广告和 UGC 创意——从最初的创意到最终可运行的广告。
- 带来自己的创意和吸引点——发现新鲜的角度,提出建议,并将最好的创意转化为值得测试的广告。
- 探索各种创意风格——从精良的动态效果到原始、贴近原生的 UGC——找到能脱颖而出的风格。
查看英文原文
About Replika
Ten years ago, we built the world’s first AI companion — before LLMs, before ChatGPT, and before anyone knew what AI could be.
What started as a way to patch a hole in our hearts became something unexpected: a catalyst. Millions of people told us Replika helped them reconnect with the world. They texted that old friend. They picked up that forgotten hobby. They took that walk around town. While today’s tech keeps people scrolling, we discovered AIs can push us outward, if we let them.
Now we’re being reborn with a new vision: the first AI with heart, for making the most out of life. Gentle nudges to meet friends when you’re feeling shy. Ideas for exploring new places when it’s easier to stay home. Daily conversation about whatever moves you — ballet, philosophy, aliens, or gossip — at 2am when no one else is awake. We’re not building an AI to validate or pacify. We’re building something modeled after the relationships that transform us. Someone who asks the right questions at the right time. Someone who helps you look inward, and pushes you outward. We’ve been featured in TED Talks, Stanford and Harvard studies, the Lex Fridman podcast, because 40M+ people connect with Replika in a deeply human way. And we’re just getting started.
About the role
Replika is growing fast, and paid social is one of the biggest drivers of that growth. The ads people see on TikTok, Meta, and YouTube are often their first impression of Replika — and this role owns the motion behind them.
You’ll design and animate video ads and UGC creatives for our paid campaigns, working on a small growth team alongside producers and user acquisition managers. You’ll take a concept, turn it into a finished ad, put it live, and iterate based on how it performs — treating channel data and results as creative input, not an afterthought. It’s fast-paced and high-volume, and you own the craft from idea to final cut.
The goal is simple: creative that stops the scroll, gets people to try Replika, and looks and feels like Replika while doing it.
What You'll Be Doing
- Concept and animate video ads and UGC creatives for paid social — from first idea to finished, ready-to-run ad — for Meta, TikTok, YouTube, and wherever attention moves next.
- Bring your own concepts and hooks to the table — spot fresh angles, pitch them, and turn the best ones into ads worth testing.
- Explore a range of creative styles — from polished motion to raw, native-feeling UGC — to find what breaks through.
- Produce a steady stream of new creative and variations at the pace paid social demands, without dropping quality.
- Work with producers and UAMs, and keep an eye on what’s working across the market, to turn briefs into winners — and winners into more winners.
- Create and maintain an appealing, consistent Replika presence across social media.
- Own the motion craft of our paid creative end-to-end: set the bar, ship fast, and keep raising it.
What We're Looking For
- A strong motion design portfolio (a portfolio of ad creatives that performed in real paid campaigns is a plus).
- Hands-on mastery of After Effects, Figma, and the rest of the Adobe Creative Suite — plus whatever visual editing tools get the job done.
- Good taste and a strong eye for composition, colour, and easing — the details that make motion polished and pleasant to watch.
- A feel for ad structure — hook, emotion, CTA — and the pacing and timing that hold attention in the first few seconds.
- A knack for making stop-scrollers that still make Replika look and feel on brand.
- You actively use AI models across your work — image, video, and sound — and know how to weave them into your workflow to get the best possible results out of generated media.
- A real interest in the product and the people who use it.
- You’re fast and self-directed. You ship, you learn, you tighten. No hand-holding.
- Excellent communication skills in English (C1 or higher preferred).
Bonus Points
- Comfort with vibe-coding — building little tools or automating parts of your workflow to save time. No CS background needed.
- A solid understanding of the different AI models out there, and a habit of keeping up as the industry moves.
- You’re proactive with ideas and can write your own hooks and short ad scripts.
- You’re comfortable digging into ad performance data in Meta Ads Manager to see what’s working and why.
- Fluent in internet culture — you know what’s funny, shareable, and trending, and can turn it into creative fast.
What You'll Get
- Competitive compensation.
- Flexible job schedule and generous vacation policy.
- Access to the latest AI creative, video, and coding tools.
- No corporate bs.
- Direct impact on the company’s growth — your work is what brings the next millions of users in.
- Freedom to test bold ideas and watch them run to millions of people within days.
- Fully remote.
Originally posted on Himalayas