数字营销专员
Digital Marketing Specialist
这是一个远程职位。
* 我们只接受菲律宾籍候选人 *
职位描述
我们正在寻找一位以结果为导向的市场营销专家，负责我们的数字营销工作。该职位适合有SEO、内容营销、社交媒体和付费广告经验的人，能够执行提升品牌知名度、产生潜在客户并推动自然增长的活动。
主要职责
· 制定并执行SEO策略，提高网站排名和自然流量。
- 进行技术SEO审计，并与网页开发团队协调实施。
- 进行关键词研究，并制定与业务目标一致的内容策略。
- 撰写SEO优化的网站内容、落地页、博客文章和其他营销内容。
- 为Instagram轮播帖子创作内容，并与设计团队合作制作吸引人的视觉素材。
- 管理公司在Facebook、Instagram、LinkedIn及其他相关平台上的社交媒体账号。
- 规划、安排、发布和监控社交媒体内容，并与在线社区互动。
- 每月撰写并发布两篇新闻稿，以增加媒体曝光度。
- 管理持续的SEO表现，监控排名，并提供持续改进的建议。
- 规划、启动和优化Facebook和Instagram的付费广告活动。
- 通过战略性内容规划和发布，管理并扩展公司的LinkedIn通讯。
- 跟踪活动表现，并使用分析工具准备定期的营销报告。
- 与内容创作者、设计师和开发者协作，执行整合营销活动。
任职要求
· 5年以上数字营销经验。
- 精通技术SEO、页面SEO和关键词研究。
- 有为网站和博客撰写SEO导向内容的经验。
- 有管理企业社交媒体账号的经验。
- 有使用Meta Ads Manager（Facebook和Instagram）的实际经验。
- 有管理LinkedIn企业页面和通讯的经验。
- 熟悉内容营销和潜在客户生成策略。
- 英语书面和口语表达能力优秀。
- 高度有条理，能够同时管理多个营销项目。
- 熟练使用Google Analytics、Search Console、Ahrefs、SEMrush和营销平台。
- 具备出色的沟通、项目管理和分析能力
查看英文原文
This is a remote position.
* We are only accepting Filipino Citizen candidates for this role **
About the Role
We are looking for a results-driven Marketing Specialist to lead our digital marketing initiatives. This role is ideal for someone with experience in SEO, content marketing, social media, and paid advertising who can execute campaigns that increase brand awareness, generate leads, and drive organic growth.
Key Responsibilities
· Develop and execute SEO strategies to improve website rankings and organic traffic.
- Perform technical SEO audits and coordinate implementation with the web development team.
- Conduct keyword research and develop content strategies aligned with business goals.
- Write SEO-optimized website copy, landing pages, blog articles, and other marketing content.
- Create content for Instagram carousel posts and work with the design team to produce engaging visuals.
- Manage the company's social media presence across Facebook, Instagram, LinkedIn, and other relevant platforms.
- Plan, schedule, publish, and monitor social media content and engage with the online community.
- Create, write, and distribute two press releases per month to increase media exposure.
- Manage ongoing SEO performance, monitor rankings, and provide recommendations for continuous improvement.
- Plan, launch, and optimize Facebook and Instagram paid advertising campaigns.
- Manage and grow the company's LinkedIn Newsletter through strategic content planning and publishing.
- Track campaign performance and prepare regular marketing reports using analytics tools.
- Collaborate with content creators, designers, and developers to execute integrated marketing campaigns.
Requirements
Requirements
· 5+ years of experience in digital marketing.
- Strong knowledge of technical SEO, on-page SEO, and keyword research.
- Experience writing SEO-focused content for websites and blogs.
- Experience managing business social media accounts.
- Hands-on experience with Meta Ads Manager (Facebook and Instagram).
- Experience managing LinkedIn business pages and newsletters.
- Strong understanding of content marketing and lead generation strategies.
- Excellent written and verbal English communication skills.
- Highly organized with the ability to manage multiple marketing initiatives simultaneously.
- Proficiency with Google Analytics, Search Console, Ahrefs, SEMrush, and marketing platforms.
- Excellent communication, project management, and analytical skills.
Preferred
· Experience in finance, investment, energy, legal, or regulated industries.
- Experience managing remote teams and external vendors.
- Knowledge of public relations and earned media outreach.
- Familiarity with paid advertising platforms and marketing automation tools.
Originally posted on Himalayas