数字设计经理
Senior Manager, Digital Design
OUAI 是由名人发型师 Jen Atkin 创立的高端美容和个人护理品牌。“OUAI”在巴黎人随意的语境中意为“是的”。品牌以“无论你去哪，都要全力以赴 OUAI”为使命，这种大胆而富有活力的精神影响着从文化到营销再到产品的方方面面。OUAI 的产品类别涵盖从护发到身体护理、香水、个人护理和周边商品，旨在体现其对简单、有效且愉悦的自我护理的承诺。
自推出以来，OUAI 通过直接面向消费者的渠道、专业美容零售商和全球分销合作伙伴建立了强大且不断增长的全渠道影响力。品牌持续拓展新市场，加深消费者忠诚度，并在全球范围内扩大其差异化、高毛利的商业模式。OUAI 因其对美的直截了当的态度、独特的香氛风格以及在多个生活方式驱动类别的消费者需求满足能力而受到认可。品牌不使用硫酸盐或对羟基苯甲酸酯，并致力于打造高质量、有效的产品。
OUAI 的文化由其理念塑造——有趣、有目标、易于接近，并以五大文化准则为基石：
1. 我们不怕率先行动。
2. 我们不竞争，我们合作。
3. 我们通过提问找到最佳答案。
4. 我们保持真实，以一种友好的 OUAI 方式。
5. 我们在工作与娱乐中全力以赴 OUAI。
OUAI 聚焦于持续的品类创新、不断的国际扩张，以及提供高质量的消费者体验，以强化品牌形象和长期增长轨迹。
**这个职位？**
OUAI 正在寻找一位数字设计高级经理，负责在数字渠道上引领品牌的创意表达。向创意总监汇报，并管理三名设计师的团队，该职位将负责电子商务、电子邮件、付费媒体和其他数字接触点的数字设计。
理想的候选人既是强有力的创意领导者，也是高度负责的执行者，能够将活动概念转化为创新的数字体验，建立可扩展的系统，并指导多个项目从方案到最终交付。他们具备敏锐的设计视角，理解创意如何推动表现，并知道如何在创意、数字、增长和市场营销部门之间建立高效的合作关系。
#### 你将负责
#### 领导数字创意
- 负责 OUAI 品牌在数字渠道上的创意表达
查看英文原文
OUAI is a prestige beauty and personal care brand founded by celebrity hairstylist, Jen Atkin. “OUAI,” means “yes” in that casual Parisian way. The brand is guided by the mission “wherever you go, go all the OUAI” and this bold & playful spirit impacts everything from culture to marketing to product. OUAI’s product categories – ranging from hair care to body care, fragrances, personal care, and merch – are designed to reflect its commitment to easy, effective, and enjoyable self-care.
Since its launch, OUAI has built a strong and growing omnichannel presence through direct-to-consumer channels, specialty beauty retailers, and global distribution partners. The brand continues to expand into new markets, deepen consumer loyalty, and scale its differentiated, high-margin business model internationally. OUAI is recognized for its straightforward approach to beauty, its distinctive fragrance profile, and its ability to meet consumer needs across multiple lifestyle-driven categories. The brand formulates without sulfates or parabens and maintains a commitment to creating high-quality, effective products.
OUAI’s culture is shaped by its ethos—fun, purposeful, and approachable—and is anchored by five Culture Codes:
1. We Aren’t Afraid to Go First.
2. We Don’t Compete, We Collaborate.
3. We Ask Questions to Find the Best Answers.
4. We Keep It Real, in a OUAI That’s Kind.
5. We Go All the OUAI With Work & Play.
OUAI is focused on ongoing category innovation, continued international expansion, and delivering high-quality consumer experiences that reinforce the brand’s identity and long-term growth trajectory.
**The Role?**
OUAI is looking for a Senior Manager of Digital Design to lead the creative expression of our brand across digital channels. Reporting to the Creative Director and managing a team of three designers, this role will oversee digital design across e-commerce, email, paid media and other digital touchpoints.
The ideal candidate is both a strong creative leader and a highly accountable operator, someone who can translate campaign concepts into innovative digital experiences, establish scalable systems and guide multiple projects from brief through final delivery. They bring a sharp design point of view, understand how creative drives performance and know how to build productive partnerships across Creative, Digital, Growth and Marketing.
#### What You’ll Do
#### Lead Digital Creative
- Own the digital expression of the OUAI brand across e-commerce, email, paid media, and other digital touchpoints.
- Translate campaign concepts and brand strategy into elevated, channel-specific creative that is unmistakably OUAI.
- Maintain a high bar for design, typography, art direction, motion and overall craft.
- Ensure digital work feels cohesive across the customer journey while being optimized for the needs of each platform.
- Identify opportunities to evolve OUAI’s digital design systems and introduce new formats, tools and creative approaches.
#### Manage and Develop the Team
- Lead, mentor and develop a team of three digital designers.
- Set clear priorities, delegate work thoughtfully and ensure the team has the context and direction needed to succeed.
- Provide actionable creative feedback that strengthens both the work and the capabilities of the team.
- Foster a collaborative, solutions-oriented culture with high standards and clear accountability.
- Support professional development through regular feedback, coaching and growth planning.
#### Own Projects from Brief to Delivery
- Oversee multiple concurrent projects, balancing seasonal campaigns, product launches and always-on business needs.
- Partner with Creative Operations to establish timelines, allocate resources and ensure work is delivered accurately and on schedule.
- Proactively communicate project status, risks and dependencies, escalating issues early and bringing forward solutions.
- Lead complex, high-visibility digital initiatives with minimal oversight.
- Review final deliverables for creative quality, technical accuracy and channel readiness.
#### Partner Across the Business
- Build strong relationships with E-commerce, Growth Marketing, CRM, and Creative Operations.
- Collaborate with channel partners to understand objectives, audience behavior and performance insights.
- Balance brand-building and commercial goals to create work that is both distinctive and effective.
- Present creative work and rationale clearly to cross-functional partners and senior leadership.
- Use performance learnings to inform future creative without losing sight of the brand’s long-term vision.
#### What You’ll Bring
- 6+ years of experience in digital design, with experience in beauty, fashion, lifestyle or another highly visual consumer brand preferred.
- 3+ years of experience managing and developing designers.
- A portfolio demonstrating exceptional digital design across e-commerce, CRM, paid media and social.
- Strong understanding of responsive design, UX principles, digital production and platform-specific best practices.
- Experience developing scalable digital systems that improve consistency and speed.
- Demonstrated ability to manage multiple priorities, navigate fast-moving timelines and deliver complex projects.
- Strong presentation, communication and stakeholder-management skills.
- A proactive, solutions-oriented approach with a high level of ownership and follow-through.
- Expertise in Figma and Adobe Creative Suite; experience with motion design and emerging creative technologies is a plus.
- A genuine interest in beauty, culture and the evolving digital landscape.
- Annual Base Salary Range is $115,000 - $130,000K (based on experience) + potential for yearly bonus
- Medical + Dental + Vision
- Unlimited PTO
- 25+ Paid Holidays
- Matching 401k program
- Quarterly OUAI Product Stipend + Employee Discounts
- Flex Fridays
- Employee HSA and FSA
- Charity matching and education reimbursement
- Hybrid work reimbursement
- Move Your OUAI (Exercise Reimbursement)
_Immigration Sponsorship is not available for this role. OUAI does not sponsor candidates for non-immigrant visas or permanent residency except in some areas that in OUAI’s sole discretion require highly specialized backgrounds._