绩效营销专员
Performance Marketing Specialist
关于公司
Cropink 是一个智能广告设计平台，帮助电商品牌更快地推出表现更佳的动态广告。我们将标准的产品信息流转化为精美丰富的创意内容，在 Meta、Google、TikTok 等平台上提升点击率和转化率。
我们正在打造自动化广告设计和动态产品活动的未来。我们的使命是帮助效果营销人员更快测试、更聪明地扩展，并停止在低质量创意上浪费预算。
我们现在正在寻找一名绩效营销专家加入我们的增长团队，帮助我们和我们的客户在所有主要付费渠道中取得更好的成果。
职位描述
作为 Cropink 的绩效营销专家，您将负责规划、管理和优化跨渠道的绩效广告活动。您将在 Meta、Google、TikTok、Pinterest 和其他相关平台上工作，始终以数据驱动和测试学习的心态进行操作。
您还将通过提供战略建议、分享活动洞察并帮助客户充分利用我们的平台来支持 Cropink 客户。此外，您还将与我们的内容和产品团队合作，根据实际的绩效营销知识塑造教育材料、博客文章和应用内功能。
您将负责
· 在 Meta、Google Ads、TikTok、Pinterest 和其他渠道上规划、启动和优化全漏斗付费广告活动
· 分析各平台和广告活动的表现，以提高 ROAS、CPA、CTR 等 KPI
· 在多个渠道上测试创意、文案变体、受众群体和落地页
· 与我们的设计和产品团队合作，确保创意输出符合数据支持的洞察
· 制作广告活动报告，并向内部和外部分享清晰的增长建议
· 为选定的 Cropink 客户提供战略输入和平台特定的专业知识
· 为内容团队提供专业知识，用于撰写博客文章、指南和案例研究
· 跟踪绩效趋势、渠道更新和平台变化
我们寻找的人选
· 在多个付费平台（Meta、Google、TikTok、Pinterest）上有 2-4 年的绩效营销经验
· 对广告活动结构、创意策略、定向和优化有深入理解
· 有使用动态产品广告（DPAs）、产品信息流和创意测试框架的经验
· 具备分析思维——懂得如何解读数据并从中做出明智决策
· 优秀的沟通能力，能够与各类团队协作
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About Us
Cropink is a smart ad design platform that helps e-commerce brands launch better-performing dynamic ads—faster. We turn standard product feeds into beautifully enriched creatives that drive clicks and conversions across Meta, Google, TikTok, and more.
We’re building the future of automated ad design and dynamic product campaigns. Our mission? Help performance marketers test faster, scale smarter, and stop wasting budget on low-quality creatives.
We’re now looking for a Performance Marketing Specialist to join our growth team and help us—and our clients—get better results across all major paid channels.
About the Role
As a Performance Marketing Specialist at Cropink, you’ll be responsible for planning, managing, and optimizing cross-channel performance campaigns. You’ll work across Meta, Google, TikTok, Pinterest, and other relevant platforms—always with a data-driven, test-and-learn mindset.
You’ll also support Cropink clients by offering strategic advice, sharing insights from campaigns, and helping them get the most out of our platform. On top of that, you’ll work with our content and product teams to shape education materials, blog posts, and in-app features based on real performance marketing know-how.
What You’ll Do
- Plan, launch, and optimize full-funnel paid campaigns across Meta, Google Ads, TikTok, Pinterest, and other channels
- Analyze performance across platforms and campaigns to improve ROAS, CPA, CTR, and other KPIs
- Test creatives, copy variations, audiences, and landing pages across multiple channels
- Collaborate with our design and product teams to align creative output with data-backed insights
- Build campaign reports and share clear growth recommendations internally and externally
- Provide strategic input and platform-specific expertise to selected Cropink clients
- Support the content team by contributing expert knowledge to blog articles, guides, and case studies
- Stay on top of performance trends, channel updates, and platform changes
What We’re Looking For
- 2–4 years of experience in performance marketing across multiple paid platforms (Meta, Google, TikTok, Pinterest)
- Strong understanding of campaign structure, creative strategy, targeting, and optimization
- Experience with Dynamic Product Ads (DPAs), product feeds, and creative testing frameworks
- Analytical mindset—you know how to read data and make smart decisions from it
- Strong communication skills and ability to collaborate with both creative and technical teams
- Experience in e-commerce, SaaS, or DTC environments
Nice to Have
- Experience with ad creative platforms like Cropink, Marpipe, or Hunch
- Familiarity with Figma or collaborative design tools
- Knowledge of attribution tools (e.g. Google Analytics, Triple Whale, Northbeam)
- Previous work in marketing content creation, education, or SaaS growth teams
Why You’ll Love Working at Cropink
- You’ll work with a modern, performance-focused ad tech product
- Small team, no bureaucracy—your work has real, measurable impact
- 100% remote with async workflows and flexible hours
- Direct collaboration with founders, product team, and designers
- Opportunity to grow into a senior cross-channel strategist or client-facing lead
Salary: $70,000 – $90,000 / yearOriginally posted on Himalayas