高级产品市场营销经理
Senior Product Marketing Manager
Level Data 是 K-12 教育数据解决方案的领导者，提供创新的数据管理和集成服务，帮助学校优化运营、提升学生表现并保持准确、实时的数据。我们的工具帮助教育机构简化数据质量、报告和合规性，让教育者能够专注于最重要的事情：学生成功。Level Data 是一家快速发展的软件即服务公司。
职位描述
高级产品营销经理（Sr. PMM）负责 Level Data 产品组合的定位、信息传递和跨职能执行。这是一个关键角色，负责推动产品采用、支持收入增长，并在整个产品生命周期中代表教育者的观点。
你将把复杂的产品功能转化为清晰、有说服力的故事，打动 K–12 决策者——从学区管理员、特殊教育负责人到课程、技术、数据和高管领导。
这是一个适合战略型产品营销人员的职位，能够将客户洞察、市场动态和公司目标整合为清晰的信息传递和可执行的上市计划。同样重要的是，这个人以 AI 为核心：熟练使用 AI 工具进行日常执行，并有意识地将这种熟练度转化为可文档化、可重复的工作流程，从而随着时间推移提高团队的产出。
核心职责
- 定位与信息传递：制定能引起学区决策者、教师和课程负责人共鸣的差异化信息和价值主张。
- 市场进入策略：主导新产品、功能、改进和战略举措的市场进入规划；制定发布策略、目标受众、信息传递、赋能计划、活动建议和成功指标。
- 销售赋能：创建高影响力的销售材料、演讲幻灯片、培训资料和异议处理指南。为销售和客户成功团队提供产品培训。
- 客户与市场洞察：作为客户的声音和竞争研究的代表。建立 AI 辅助的研究节奏——按预定时间表综合客户通话、胜败数据、支持主题和竞争对手信息，并将洞察转化为对产品开发和营销活动的可操作建议。
- 跨职能协作：与产品经理合作，影响路线图优先级。与产品经理合作支持产品发布。
查看英文原文
Level Data is a leader in K-12 education data solutions, offering innovative data management and integration services that empower schools to streamline operations, enhance student performance, and maintain accurate, real-time data. Our tools help educational institutions simplify data quality, reporting, and compliance-allowing educators to focus on what matters most: student success. Level Data is a fast-growing, software-as-a-service company.
The Role
The Senior Product Marketing Manager (Sr. PMM) owns the positioning, messaging, and cross-functional execution for Level Data’s product portfolio. This is a critical role responsible for driving product adoption, supporting revenue growth, and representing the voice of the educator throughout the product lifecycle.
You’ll turn complex product capabilities into clear, compelling stories that resonate with K–12 decision-makers—from district administrators and special education leaders to curriculum, technology, data, and executive leadership.
This is an ideal role for a strategic product marketer who can connect customer insight, market dynamics, and company priorities into clear messaging and executable GTM plans. Equally important, this person works AI-first: fluent with AI tools in day-to-day execution, and deliberate about turning that fluency into documented, repeatable workflows that compound the team's output over time.
Core Responsibilities
- Positioning & messaging:Develop differentiated messaging and value propositions that resonate with district decision makers, teachers, and curriculum leaders.
- Go-to-marketing strategy:Lead go-to-market planning for new products, features, enhancements, and strategic initiatives; Develop launch strategies, target audiences, messaging, enablement plans, campaign recommendations, and success metrics.
- Sales enablement:Create high-impact sales collateral, pitch decks, training materials, and objection-handling guides. Deliver product training to Sales and Customer Success teams.
- Customer & Market Insight:Serve as the voice of the customer and competitive research.Build an AI-assisted research cadence — synthesizing customer calls, win/loss data, support themes, and competitive sources on a predictable schedule — and translateinsights into actionable recommendations for product development and marketing campaigns.
- Cross-Functional Collaboration:Partner with Product Managers to influence roadmap prioritization. Support product launch in partnership with the marketing team.
- Content & Demand Generation:Translate product strategy into campaigns that generate awareness, engagement, pipeline, and revenue; Develop messaging and content for campaigns, webinars, events, thought leadership, product pages, guides, and other marketing programs.
- AI-Enabled Process & Productivity:Own how AI is applied across product marketing. Build, document, and continuously improve repeatable AI-assisted workflows for messaging, content, research, and enablement; set quality and review standards so AI output meets our bar; and measure the productivity gains those workflows deliver.
Why You’re a Great Fit:
You treat productivity as something to be engineered: you look for the repeatable version of every task, and you keep pace with how AI changes the work.
- 5–8+ years of experience in product marketing, B2B SaaS marketing, or a related role.
- Deep familiarity with K-12 education landscape and adoption market.
- Experience in fast-growing organizations, including shaping positioning and messaging after acquisitions to create a cohesive portfolio story.
- Strong ability to translate complex products and technical capabilities into simple, compelling customer stories.
- Exceptional communication skills—both written and verbal.
- Experience partnering cross-functionally with Product, Sales, Customer Success, and Marketing teams.
- Strong analytical skills with the ability to interpret market and customer data.
- Demonstrated fluency with AI tools in a marketing context, not just experimentation, but consistent use in producing real work.
- A track record of turning AI use into repeatable process: documented workflows, reusable prompts and templates, and quality standards others on the team can follow.
- Bachelor’s degree required; advanced degree (MBA or MA in Education/Marketing) a plus.
Originally posted on Himalayas