技术电商经理
Technical Ecommerce Manager
负责人员 成长与电商总监
地点 远程
类型 全职 · 无直接下属
为什么这个职位存在
在BioTRUST，我们的使命是帮助人们过上更长寿、更健康、更有活力的生活——而我们的网站是大多数人找到我们的途径。我们几乎所有的收入都通过BioTRUST.com和落地页实现，而目前这些页面全部由一个人负责。我们正在围绕一个不同的理念重新构建这个职能：公司内部有一位强大的技术运营人员，而真正需要工程师的工作则通过外包开发来完成。我们正在寻找一位技术电商经理作为这个运营人员。你对Shopify了如指掌，更倾向于解决问题而不是提交工单，而且能在短时间内区分配置问题和代码问题。同样重要的是，你真正关心营养和健康衰老对人们生活的积极影响，并且热衷于参与建设。你将作为我们网站所有事务的唯一入口——搭建页面和转化漏斗，处理请求队列，保障网站健康，并决定哪些内容值得发送给开发人员。这是一项实际操作性强的工作，拥有真正的所有权，你与产品上线之间几乎没有官僚流程。让我们一起打造一些伟大的东西吧。
你将负责
- 网站运营。产品页面、商品分类、首页、促销活动。你负责搭建它们、安排时间，并确认它们确实按照预期上线。
- 落地页和转化漏斗。我们通过自动化流程搭建落地页。你将编写构建所需的规格，进行预发布环境的测试，发布页面，并记录我们测试的内容和成功的内容。
- 结账和订阅。我们的订阅计划运行在Recharge上。你将负责套餐设置、面向客户的流程，并每周监控支付失败和拒付情况。
- 技术栈。主题、应用、集成、跟踪。你负责解决配置问题，并为代码问题编写规格说明。
- 优先级排序与项目管理。客户服务、品牌和产品团队都需要网站上的某些内容，每个请求都会找到你——你将复现问题、分类，并自行解决或转交。在开发合作伙伴看到任何内容之前，必须先经过你。整个请求队列都记录在Notion中：已记录和分类的请求、开发者可查找的规格说明、可见的优先级顺序和发布日历，以及保持更新的系统文档——这样任何提出需求的人都能了解其进展。
查看英文原文
REPORTS TO Head of Growth & Ecommerce
LOCATION Remote
TYPE Full-time · no direct reports
Why this role exists
At BioTRUST, we’re on a mission to help people live longer, healthier, more vibrant lives — and our website is how most of them find us. Nearly all of our revenue runs through BioTRUST.com and our landing pages, and today that entire surface sits with one person. We’re rebuilding the function around a different idea: one strong technical operator inside the company, supported by contracted development for the work that genuinely needs engineers. We’re looking for a Technical Ecommerce Manager to be that operator. You know Shopify inside and out, you would rather fix the thing than file a ticket about it, and you can tell a configuration problem from a code problem in minutes. Just as importantly, you’re genuinely curious about the positive impact nutrition and healthy aging can have on people’s lives and you’re excited to help build it. You’ll be the single front door for everything on our site — building pages and funnels, running the request queue, protecting site health, and deciding what is worth sending to developers. It’s hands-on work with real ownership and very little bureaucracy between you and shipping something. Let’s build something great together.
What you will do
- Site operations. Product pages, collections, homepage, promotions. You build them, schedule them, and verify they actually went live the way they were supposed to.
- Landers and funnels. We build landing pages through an automated pipeline. You will write the specs it builds from, QA in staging, publish, and keep the record of what we tested and what won.
- Checkout and subscription. Our subscription program runs on Recharge. You will own plan setup, customer-facing flows, and a weekly watch on payment failures and declines.
- The technical stack. Theme, apps, integrations, tracking. You fix what is configuration and write the spec for what is code.
- Triage and project management. Customer Service, Brand and Product all need things from the site, and every request comes to you — you reproduce it, classify it, and either resolve it or route it. Nothing reaches our development partner without going through you first. The whole queue lives in Notion: requests logged and triaged, specs written where developers can find them, a visible priority order and release calendar, and stack documentation kept current — so anyone who asked for something can see where it stands without asking you again.
- Vendor management. You manage our development support — reviewing estimates, tracking hours, holding them to their response times, and catching scope creep before it is billed.
- Site health. A monthly review: speed, error rates, conversion by funnel step, things quietly broken. Nobody else is watching.
One thing to know going in
A site relaunch is on the horizon
This role will be central to it. That is the best part of the job and the hardest part of the job, and we would rather you know now than find out in week three.
It also shapes who we are looking for: we need someone who has been through a relaunch, replatform or major redesign before — not observing it, doing it. We will ask you to walk us through one.
What you need to be able to do
Hands-on technical
- Read and edit Liquid — templates, sections, snippets. Build a new section by adapting an existing one, and debug why one is not rendering.
- Confident HTML and CSS. Fix a broken layout, adjust responsive breakpoints, restyle a component
- Intermediate JavaScript — read existing scripts, write small vanilla JS, debug console errors.
- Shopify theme architecture — sections, blocks, schema, JSON templates, theme settings.
- Basic Git — branch, commit, read a diff, revert.
- Browser devtools — inspect, console, network tab, and run a Lighthouse audit you can act on.
Platform
- Shopify admin at expert level — products, variants, metafields, automated collections, markets, navigation, redirects.
- A subscription platform at configuration level (Recharge preferred): plan setup, swaps, skip and pause logic, dunning and failed-payment flows, the customer portal.
- Discounts and checkout configuration — including a clear sense of what cannot be changed without a developer, so you do not promise things we cannot do.
- App stack management — install, configure, audit. Spot when two apps conflict, and spot the ones injecting scripts and slowing the site down.
Data and tracking
- Google Tag Manager — build and debug tags, triggers and variables. Fluent in preview mode.
- GA4 — set up events, build a funnel exploration, and recognize when the data itself has broken.
- Verify Meta pixel and CAPI are firing correctly, and understand deduplication.
Project and vendor
- Write a spec a developer can build from
- Build and run workflows in Notion — databases, views, templates and dashboards for intake, prioritization, release tracking and documentation. Comparable tools count (Asana, Jira, Linear, ClickUp) if you can show a workflow you designed and other people actually used.
- Manage a development partner — review estimates, track hours against a retainer, enforce response times.
- Own a QA checklist, and hold a release when it fails.
- Coordinate across Growth, Customer Service, Brand and Product team members.
Experience
- 3+ years running a Shopify store day to day in a direct-to-consumer business. Shopify Plus preferred.
- Direct, hands-on experience with a subscription platform.
Nice to have
- Supplements, health or wellness category experience.
- A CRO or experimentation background.
- SQL, or comfort reconciling numbers across systems that disagree.
- Experience working alongside an automated build or deployment pipeline.
What this job is not
- Not a software engineering role. You will not build applications or work on infrastructure.
- Not a design role. You will implement and improve, not art-direct.
- Not a marketing strategy role. You will partner closely with Growth, who set the offers and the angles.
- Not a management role. No direct reports today. You will manage a vendor, not people.
What You Bring
- A self-starter’s instinct. No one is going to hand you a prioritized list. You decide what matters first, keep several things moving at once, and are comfortable working in an environment where the plan changes.
- Serious organizational skills. Requests, specs, releases and deadlines arrive from Growth, Customer Service, Brand and Product at the same time. You keep all of it moving without anything quietly falling off the list.
- Clear, direct communication. You set expectations, tell people what is and is not possible, and can explain a technical constraint to someone non-technical without making them feel lost.
- Comfort with data, and the instinct to reach for it. You look at conversion, error rates and funnel numbers before deciding what to change, and you let what you find guide the next move.
- A willingness to help and learn. We are a small and mighty team, so the edges of this job move. You will pick up tools and systems you have not used before because someone has to — and you would rather learn it than wait for it.
Key Skills
Attention to detail
Communication & collaboration
Analytical thinking
Time management
At Wellbeam Consumer Health, we are inspired by our consumer. We are creating the leading ecommerce-focused consumer wellness business, delivering value-added products that help people thrive. We’re focused on dramatically accelerating existing brands as well as adding select, new digitally-native consumer wellness brands.
The current Wellbeam portfolio includes Eu Natural, a digitally-native provider of vitamin and mineral nutritional supplements; Penetrex, a leading joint & muscle relief and recovery brand; TruSkin, a leading skincare brand with a range of high quality, plant-powered products including the #1 best-selling facial serum on Amazon; and BioTRUST Nutrition, a fast-growing, leading eCommerce, nutrition brand with a portfolio of premium-quality, science-based products that focuses on making health living and health aging more accessible and enjoyable. Wellbeam is backed by American Pacific Group.
Originally posted on Himalayas