Sales Communication Specialist
我们的工作对数百万人的生命产生影响，你也可以成为其中的一部分。我们帮助保护我们的客户免受生活不确定性。无论你在公司工作的地方如何，你将有助于提供最需要的保护和安宁。销售通信专家开发并提供清晰，及时和引人入胜的沟通，以帮助保护商业组织了解业务优先事项，采取变化和行动。报告销售培训与通信经理，该职位管理了多个道上的日常销售沟通活动，包括沟通规划，内容开发，编辑，分发和测量。销售传播专家将复杂的产品，流程，技术和业务信息转化为实用，以观众为中心的消息和资源，支持现场准备，销售效率以及一致的客户体验。职责与销售领导，销售培训，销售活动，销售运营，销售规划和绩效，销售技术，产品，承书，市场营销，运营，合规和其他专家密切合作，协调沟通与销售优先事项，发行，流程改进和技术变化。责任 •开发，维护并执行与业务优先事项一致的销售通信计划和日历，产品发布，过程变化，技术发布，销售方案，会议以及所需现场行动 • 草图和编辑清晰，简洁和有说服力的沟通，包括广告，新闻稿，演讲，谈话点，领导者信息，内网内容，常见问题，玩法册，工作辅助以及其他领域资源。• 将复杂的产品，技术，运营，政策和合规信息转化为实用，适用于观众的消息，以澄清正在发生变化的情况，为什么重要，以及需要采取哪些行动。•与专家和业务利益相关者合作，收集需求，验证内容，解决缺口，确保沟通是准确的，及时的，并协调道。
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The work we do has an impact on millions of lives, and you can be a part of it.
We help protect our customers against life’s uncertainties. Regardless of where you work within the company, you’ll be helping provide protection and peace of mind when our customers need it most.
The Sales Communications Specialist develops and delivers clear, timely, and engaging communications that help Protective’s sales organization understand business priorities, adopt changes, and take action. Reporting to the Sales Training & Communications Manager, this role manages day-to-day sales communication activities across multiple channels, including communication planning, content development, editing, distribution, and measurement. The Sales Communications Specialist translates complex product, process, technology, and business information into practical, audience-focused messages and resources that support field readiness, selling effectiveness, and a consistent customer experience. The role partners closely with Sales Leadership, Sales Training, Sales Events, Sales Operations, Sales Planning and Performance, Sales Technology, Product, Underwriting, Marketing, Operations, Compliance, and other subject-matter experts to coordinate communications with sales priorities, launches, process improvements, and technology changes.
Responsibilities
• Develops, maintains, and executes sales communication plans and calendars aligned with business priorities, product launches, process changes, technology releases, sales programs, meetings, and required field actions
• Drafts and edits clear, concise, and compelling communications for sales audiences, including announcements, newsletters, presentations, talking points, leader messages, intranet content, FAQs, playbooks, job aids, and other field resources
• Translates complex product, technical, operational, policy, and compliance information into practical, audience-appropriate messages that clarify what is changing, why it matters, and what action is required
• Coordinates communication intake, development, review, approval, scheduling, and distribution in accordance with established governance, brand, legal, and compliance requirements
• Partners with subject-matter experts and business stakeholders to gather requirements, validate content, resolve gaps, and ensure communications are accurate, timely, and aligned across channels
• Segments and tailors communications for relevant sales roles, distribution channels, leaders, and partner audiences to improve message relevance, understanding, and adoption
• Supports coordinated change communications for product, process, technology, and organizational initiatives, including stakeholder messaging, launch materials, reinforcement communications, and follow-up resources
• Prepares briefing materials, presentations, scripts, talking points, and other communication support for sales leaders, meetings, conferences, recognition programs, and field events
• Coordinates with Sales Trainers and Events Coordinators to align communications with learning programs, event objectives, agendas, participant needs, and post-event follow-up
• Maintains communication templates, standards, distribution lists, content repositories, and editorial practices to improve consistency, accessibility, quality, and reuse
• Reviews communication requests and competing priorities, identifies dependencies or timing conflicts, and recommends practical sequencing and channel approaches to the Sales Training & Communications Manager
• Monitors communication performance using available channel data, stakeholder feedback, readership, engagement, and action completion; identifies trends and recommends improvements
• Supports issue and escalation communications by gathering facts, coordinating rapid review, and preparing accurate, audience-appropriate messages under the direction of the Sales Training & Communications Manager and relevant business partners
• Manages assigned communication projects and recurring deliverables independently, maintains project plans and deadlines, and provides clear status updates to stakeholders
• Contributes ideas and best practices that strengthen storytelling, communication effectiveness, field engagement, and the overall sales enablement experience
Knowledge, Skills, Attributes
• Sales Communications: Developing clear, timely, and audience-focused messages that improve understanding, alignment, and action across the sales organization
• Content Creation and Storytelling: Producing engaging narratives and practical content tailored to audience needs, business priorities, and communication objectives
• Writing and Editing: Creating and refining well-structured materials for clarity, accuracy, tone, consistency, and purpose across written, digital, and presentation formats
• Communication Planning: Coordinating audiences, messages, channels, timing, approvals, and reinforcement activities across multiple initiatives
• Change Communications: Developing communications that help sales teams understand and adopt product, process, technology, and organizational changes
• Audience Segmentation: Tailoring content and delivery approaches to sales roles, distribution channels, leaders, and partner groups
• Executive and Leader Communications: Preparing concise briefing materials, presentations, scripts, talking points, and messages for sales leaders and key stakeholders
• Stakeholder Management: Building productive relationships with subject-matter experts and cross-functional partners to gather input, align expectations, and deliver accurate content
• Project Management: Organizing multiple assignments, dependencies, reviews, and deadlines while maintaining quality and responsiveness
• Communication Measurement: Using channel data, stakeholder feedback, and engagement indicators to assess effectiveness and improve future communications
• Digital Communication Channels: Creating and publishing content across email, newsletters, intranet, presentations, collaboration platforms, and related sales enablement channels
• Quality and Governance: Applying communication standards, approval processes, brand guidelines, accessibility practices, and compliance requirements consistently
Requirements
• Bachelor’s degree in Communications, Marketing, Journalism, Business, English, or a related field, or equivalent practical experience
• 3+ years of experience in internal communications, sales communications, corporate communications, marketing communications, change communications, or a related role
• Demonstrated ability to draft and edit high-quality communications for varied audiences and channels, with strong command of grammar, tone, structure, and plain-language writing
• Experience translating complex business, product, process, technology, or policy information into clear, practical, and engaging content
• Strong project-management and organizational skills, with the ability to manage multiple priorities, reviewers, and deadlines in a fast-paced, multi-stakeholder environment
• Strong interpersonal and stakeholder-management skills, including the ability to gather requirements, incorporate feedback, and build alignment with sales leaders and cross-functional partners
• Experience creating content for email, newsletters, presentations, intranet or collaboration platforms, job aids, talking points, and related digital channels
• Working knowledge of communication planning, audience segmentation, change communications, editorial standards, brand guidelines, and communication measurement
• Proficiency with Microsoft 365 applications; experience with content-management, email-distribution, collaboration, design, or analytics tools preferred
• Experience supporting a sales organization, financial services, insurance, automotive, F&I, or another regulated environment preferred
• Ability to work independently on recurring and project-based assignments, exercise sound judgment, and seek guidance on sensitive, high-impact, or rapidly evolving communications
• Ability to travel occasionally to business-unit sites, sales meetings, training sessions, and events as needed
About Us – Asset Protection
Protective Asset Protection has been providing finance and insurance (F&I) solutions for the automotive industry for more than 60 years. We proudly serve thousands of dealerships and financial institutions in the automotive, marine, powersports and recreation vehicle industries throughout the U.S. providing innovative vehicle protection products, wealth-building programs, training and technology. Our portfolio of vehicle protection plans, GAP coverage, limited warranties and ancillary products provide opportunities to generate revenue with products that help drive customer retention and satisfaction. Protective Asset Protection is part of the financial services holding company, Protective Life Corporation. For more information about Protective Asset Protection visit www.ProtectiveAssetProtection.com.
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Employee Benefits:
We aim to protect the wellbeing of our employees and their families with a broad benefits offering. In addition to offering comprehensive health, dental and vision insurance, we support emotional wellbeing through mental health benefits and an employee assistance program. Work/life balance is important and Protective offers a variety of paid time away benefits (e.g., paid time off, paid parental leave, short-term disability, and a cultural observance day). The financial health of our employees is just as important as physical and emotional health. Some of the financial wellbeing benefits include contributions to healthcare accounts, a pension plan, and a 401(k) plan with Company matching. All employees are encouraged to protect their overall wellbeing by engaging in ProHealth Rewards, Protective’s platform to improve wellbeing while earning cash rewards.
Eligibility for certain benefits may vary by position in accordance with the terms of the Company’s benefit plans.
Accommodations for Applicants with a Disability:
If you require an accommodation to complete the application and recruitment process due to a disability, please email eric.hess@protective.com. This information will be held in confidence and used only to determine an appropriate accommodation for the application and recruitment process.
Please note that the above email is solely for individuals with disabilities requesting an accommodation. General employment questions should not be sent through this process.
We are proud to be an equal opportunity employer committed to being inclusive and attracting, retaining, and growing an inclusive workforce.