病理账户营销经理
Pathology Account Marketing Manager
在 Caris，我们深知癌症是一个令人痛苦的词——没有人希望听到这个词，但它将我们所有人联系在一起。这就是为什么我们不仅在改变癌症治疗方式——我们在改变人们的生活。
我们向世界引入了精准医疗，并围绕一个理念打造了一个行业：每位患者都值得获得与其 DNA 一样独特的答案。依托尖端分子科学和人工智能，我们每天都在问自己：“如果这位患者是我的母亲，我会怎么做？”这个问题推动着我们所做的一切。
但我们的使命不仅仅局限于癌症。我们正在拓展医学的边界，引领医疗保健领域的革命——由创新、同理心和使命感驱动。
加入我们，共同改善多种疾病中的人类生存状况。如果你热衷于有意义的工作，并希望成为比自己更大的事业的一部分，Caris 就是你影响世界的起点。
职位概述
病理学客户营销经理将负责制定并执行以客户为中心的营销计划，以支持各类企业客户，包括全国性、战略性和病理学客户。该职位将与跨职能团队合作，包括企业客户团队、医学事务、销售和市场准入团队，以提高品牌知名度、医生采用率和患者参与度。该经理将领导制定有说服力的信息、推广活动和教育资料，确保所有工作符合公司战略和合规标准。
岗位职责
- 制定并执行针对高价值企业客户的定制化以客户为中心的营销策略。
- 与内部精准医疗倡议团队合作，更好地了解他们的业务目标、挑战和长期目标。
- 确保所有营销活动与销售目标一致，直接支持关键客户的销售管道和收入目标。
- 与本地商业团队合作，推动企业客户组合中的产品推广。
- 参与制定和实现产品线的关键增长目标（数量、收入），并与销售和管理层合作。
- 创建定制的营销内容，如案例研究、演示文稿、白皮书、网络研讨会，以满足客户的特定需求。
- 制作针对性的销售支持工具——包括定制的销售幻灯片、单页资料、宣传册和战斗指南，帮助客户团队传达定制信息
查看英文原文
At Caris, we understand that cancer is an ugly word—a word no one wants to hear, but one that connects us all. That’s why we’re not just transforming cancer care—we’re changing lives.
We introduced precision medicine to the world and built an industry around the idea that every patient deserves answers as unique as their DNA. Backed by cutting-edge molecular science and AI, we ask ourselves every day:“What would I do if this patient were my mom?”That question drives everything we do.
But our mission doesn’t stop with cancer. We're pushing the frontiers of medicine and leading a revolution in healthcare—driven by innovation, compassion, and purpose.
Join us in our mission to improve the human condition across multiple diseases. If you're passionate about meaningful work and want to be part of something bigger than yourself, Caris is where your impact begins.
Position Summary
The Pathology Account Marketing Manager will be responsible for developing and executing account-based marketing initiatives to support the various corporate accounts including national, strategic, and pathology accounts. This role will partner with cross-functional teams, including corporate account teams, medical affairs, sales and market access to drive brand awareness, physician adoption and patient engagement within these key accounts. The manager will lead the creation of compelling messaging, promotional campaigns, and educational resources, ensuring all efforts align with corporate strategy and compliance standards
Job Responsibilities
- Develop and execute account-based marketing strategies tailored to the specific needs of high-value corporate accounts.
- Partner with our internal Precision Medicine Initiative team to better understand their business objectives, challenges and long-term goals.
- Align all marketing initiatives with sales goals to directly support the sales pipeline and revenue targets for key accounts.
- Collaborate with local commercial teams to drive the uptake of product offerings within the corporate account portfolio.
- Contribute to defining and achieving key growth targets (volume, revenue) for the product line and partnership with sales and leadership.
- Create custom marketing content such as case studies, presentations, white papers, webinars to address the specific needs of clients.
- Produce targeted sales enablement tools - including customized sales decks, one-pagers, brochures and battle - to help account teams deliver tailored messaging.
- Manage internal and external communications to ensure consistent messaging and branding across all materials.
- Design and implement multi-channel campaigns that are highly targeted to key accounts and stakeholders.
- Track and analyze marketing campaign effectiveness, product adoption metrics, and market feedback to inform continuous improvement.
- Apply data-driven insights to refine targeting, messaging, and resource allocation.
Required Qualifications
- Bachelor's degree in Marketing, Business, or related field.
- 3+ years of experience in marketing within the life sciences industry, with at least 1-2 years in oncology diagnostics or molecular testing.
- Proven expertise with laboratory-developed tests (LDTs) and oncology market dynamics.
- Demonstrated ability to translate complex scientific data into clear, compelling marketing content.
- Exceptional project management, cross-functional leadership, and communication skills.
- Proficiency in Microsoft Office Suite, specifically Word, Excel, Outlook, and a general understanding of business-related internet tools.
Preferred Qualifications
· Pathology marketing experience preferred.
Physical Demands
· Must possess ability to sit and/or stand for long periods of time.
Training
· All job specific, safety, and compliance training are assigned based on the job functions associated with this employee.
Other
- This position requires periodic travel and some evenings, weekends and/or holidays.
- Job may require after-hours response to emergency issues.
- Periodically scheduled on-call may require after-hours response for technical emergencies not explicitly related to assigned job responsibilities.
- At times may be required to work weekends/holidays.
Conditions of Employment: Individual must successfully complete pre-employment process, which includes criminal background check, drug screening, credit check( applicable for certain positions) and reference verification.
This job description reflects management’s assignment of essential functions. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.
Caris Life Sciences is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with disability.
Originally posted on Himalayas