Assistant Manager (Marketing & Communication)
在 HeritageSG,我们创造了将遗产带入日常生活的体验。在2026年及以后，我们将遗产超越博物馆墙壁并进入日常空间邀请新加坡人以新的有意义的方式来遇见它。从长城教堂和布吉特山都博物馆和反思中的强大的战争故事到新加坡遗产节，巴西巴萨等活跃的地方创建举措.Bugis 区活动以及新加坡夜晚节，我们对新加坡与过去，现在和未来的联系发挥重要作用。我们还通过儿童博物馆新加坡的标志性儿童节目来增长未来观众，并加强 Archaeology 101广场研讨会等专业能力，并开发沉浸式遗产体验。作为助理经理 （营销和通信）,你将在扩大这些努力中发挥关键作用。你将制造集成活动，以推动我们多样化的投资组合中的参与和访问。如果你知道如何把故事转化为体验，想法变成运动，观众成为社区，你能在快速发展的环境中壮成长，并且对塑造新加坡文化体验的方式感到兴奋。主要责任 · 开发和执行集成的媒体参与，数字化，社会与伙伴关系的营销和通信战略 · 推动媒体关系，新闻发布和媒体参与倡议，提高 HeritageSGs 的形象 · 构想并实施创造性活动，促进认识，参与和访问者 · 在社交媒体，网站，EDM 和促销材料中产生有吸引力的内容 ·管理社交媒体策略和内容日程表以保持动态和一致的品牌声音 · 与记者，内容创作者，社区合作伙伴和影响力人士建立牢固的关系 ·与设计师，机构和内部利益相关者合作以提供有影响力的视觉内容和竞选资产 ·监测活动绩效并推基于数据的改进 ·管理公众查询并确保你是谁：·具有优秀的写作和编辑技能的强大沟通者 ·对新加坡遗产好奇心，热爱讲故事 ·在快速发展环境中舒适地操纵多项项目 · 协同，富有资源和解决方案导向 · 由 emerg 激动
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At HeritageSG, we create experiences that bring heritage into everyday life. In 2026 and beyond, we are taking heritage beyond museum walls and into everyday spaces — inviting Singaporeans to encounter it in fresh, meaningful ways. From powerful wartime narratives at Changi Chapel and Museum and Reflections at Bukit Chandu, to festivals and vibrant placemaking initiatives like Singapore HeritageFest, Bras Basah.Bugis precinct activations, and the Singapore Night Festival — we play an important role in shaping how Singapore connects with its past, present and future.
We are also growing future audiences through signature childrens programming at Childrens Museum Singapore, and strengthening specialist capabilities such as Archaeology 101 workshops at ArCH Square, and developing immersive heritage experiences.
As Assistant Manager (Marketing & Communications), you will play a key role in amplifying these efforts. You will craft integrated campaigns that drive engagement and visitorship across our diverse portfolio.
If you know how to turn stories into experiences, ideas into campaigns, and audiences into communities, thrives in fast-paced environments, and are excited about shaping how Singapore experiences heritage — wed love to meet you.
Key Responsibilities
- Develop and execute integrated marketing and communications strategies across media engagement, digital, social and partnerships
- Spearhead media relations, press launches and media engagement initiatives that elevate HeritageSGs profile
- Conceptualise and implement creative campaigns that drive awareness, engagement and visitorship
- Produce compelling content across social media, websites, EDMs and promotional materials
- Manage social media strategy and content calendars to maintain a dynamic and consistent brand voice
- Cultivate strong relationships with journalists, content creators, community partners and influencers
- Collaborate with designers, agencies and internal stakeholders to deliver impactful visuals and campaign assets
- Monitor campaign performance and recommend data-driven improvements
- Manage public enquiries and ensure consistent, thoughtful brand communications
Who Were Looking For
You are:
- A strong communicator with excellent writing and editing skills
- Curious about Singapores heritage and passionate about storytelling
- Comfortable juggling multiple projects in a fast-paced environment
- Collaborative, resourceful and solutions-oriented
- Excited by emerging platforms, digital innovation and immersive experiences
Requirements:
- Degree in Marketing, Communications, Business or related field.
- Preferably 1–2 years of relevant experience in marketing, communications, or programme support (experience in heritage, cultural or museum sectors is advantageous but not mandatory).
- Fresh graduates with strong internship, portfolio, or relevant project experience are welcome to apply.
- Strong proficiency in social media platforms and website content management.
- Experience with content creation tools such as Adobe Creative Suite (Photoshop, Illustrator), Canva, CapCut or Loom is a plus
- Experience in project management; familiarity with government procurement processes advantageous
- Fluency in English; additional language proficiency is a plus
Why Join HeritageSG?
Be Part of Singapore's Creative Heritage Force As a subsidiary of the National Heritage Board under MCCY, HeritageSG stands at the forefront of cultural innovation. We're the creative minds transforming how heritage connects with contemporary audiences.
Shape the Future of Cultural Experiences Join a dynamic team that blends immersive storytelling with cutting-edge technology. From virtual reality installations to interactive displays, we're pioneering new ways to make heritage accessible and engaging across museums, festivals, and digital platforms.
Work Where Creativity Meets Impact At HeritageSG, every project matters. Whether you're curating exhibitions, coordinating festivals, or developing digital experiences, you'll contribute to thoughtfully curated experiences that bring heritage to life for millions. Our collaborative environment encourages creative thinking whilst maintaining the highest professional standards.
Grow Your Career in Cultural Innovation Be part of an organisation that values both tradition and innovation. You'll work alongside passionate professionals who are reshaping the cultural landscape, with opportunities to develop expertise across multiple disciplines – from traditional curation to emerging technologies.
Make Heritage Relevant for Tomorrow Join us in our mission to ensure heritage remains vibrant and meaningful for future generations. At HeritageSG, your work doesn't just preserve the past – it actively shapes how culture evolves and connects with contemporary society.
Originally posted on Himalayas