Performance Marketing Manager
在 Mural,我们正在改变团队合作，思考和一起做出决定的方式。增长营销是产品内部的，拥有人们如何发现 Mural 并开始创业。付费是企业的主要收购引擎，在我们的自助和销售辅助运动中都发挥作用。你将拥有它，并且与产品，市场营销和销售的伙伴密切合作，以使需求成为依赖于 Mural 的团队。付费在整个道上发挥作用，并支持 Mural 的不同方式发展，从早期意识建立到他们准备行动时接触到人们。你将这些努力聚集在一起，以一种连接式程序，依赖于实验和测量来了解什么工作，帮助营销投资转变为持久增长。你会做什么 - 自己的战略，预算，执行和报告用于支付式搜索，付费社交，视频和显示，运行它作为一个连接式项目跨越全道。- 你将拥有 Mural 的付费营销端到终点，重点是通过自动服务收购和销售辅助需求产生高效增长。通过积极用户，合格的管道和由付费投资产生的收入来衡量成功。- 在观众，创意，登陆页面和报价中建立并运行持续实验计划。- 领导机构和供应商合作伙伴执行和扩展该项目。- 与我们的数据团队进行配属和测量，将付费支出与实际结果联系起来。- 营销和网络上的合作伙伴在信息传递和点击后体验上。- 设定绩效目标并扩大该方案到新地区和语言，包括 EMEA 和亚太地区。- 支持基于账户的和需求生成项目，与销售和 RevOps 团队密切合作。- 在日常工作流程中使用 AI 以更快地通过关键词，创意，分析和报告工作进行移动，并将人工智能在哪里改变付费营销的观点带来。你会带来的什么？- 5+年的实践 B2B 数字和性能营销，拥有付费搜索，付费社交和视频或显示，具有实际预算责任。- 一个自助增长和销售辅助需求上舒适的完整运营商。你拥有的意识和创造需求，不仅是底层捕获，并且可以展示如何顶部的市场发展。
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ABOUT THE TEAM
At Mural, we're changing how teams collaborate, think, and make decisions together. Growth Marketing sits inside Product and owns how people discover Mural and decide to start. Paid is a core acquisition engine for the business, working across both our self-serve and sales-assisted motions. You will own it end to end and work closely with partners across Product, Marketing, and Sales to turn demand into teams that rely on Mural.
YOUR MISSION
You will own Mural's paid marketing end to end: the channels, the budget, and the results. Paid plays a role across the full funnel and supports the different ways Mural grows, from building early awareness to reaching people when they are ready to act. You will bring these efforts together into one connected program, lean on experimentation and measurement to learn what works, and help turn marketing investment into durable growth.
WHAT YOU'LL DO
- Own strategy, budget, execution, and reporting for paid across search, paid social, and video and display, running it as one connected program across the full funnel.
- You will own Mural’s paid marketing end to end, with a focus on generating efficient growth across self-serve acquisition and sales-assisted demand. Success will be measured by the quality and volume of activated users, qualified pipeline, and revenue generated from paid investment.
- Build and run a continuous experimentation program across audiences, creative, landing pages, and offers.
- Lead agency and vendor partners to execute and scale the program.
- Partner with our Data team on attribution and measurement to connect paid spend to real outcomes.
- Partner across Marketing and Web on messaging and the post-click experience.
- Set performance targets and expand the program into new regions and languages, including EMEA and APAC.
- Support account-based and demand generation programs in close partnership with the Sales and RevOps teams.
- Use AI in your daily workflow to move faster across keyword, creative, analysis, and reporting work, with a point of view on where AI is changing paid marketing.
WHAT YOU'LL BRING
- 5+ years of hands-on B2B digital and performance marketing, owning paid search, paid social, and video or display with real budget responsibility.
- A full funnel operator comfortable across both self-serve growth and sales-assisted demand. You have owned awareness and demand creation, not only bottom funnel capture, and can show how top of funnel and account-based work pay off downstream.
- You design and read clean tests across audiences, creative, and landing pages, and you know what to do with an inconclusive result.
- Comfort living in the performance data, with hands-on fluency in SQL, product analytics, and BI tools.
- A real point of view on measurement. You know where last-click falls short and have used holdouts, incrementally, or media mix testing to judge channels that do not attribute cleanly.
- Experience running paid inside a self-serve or freemium model, with a feel for how acquisition connects to activation and retention.
- A self-starter who is motivated and scrappy, thinks through problems, and brings innovative solutions in a high-growth environment.
EQUAL OPPORTUNITY
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.