高级经理，需求生成
Senior Manager, Demand Generation
### **关于Vibes**
Vibes正在重新定义消息生态系统。你每天可能收到数十条品牌信息——其中大多数并不有趣，不会让你更喜欢这个品牌，也不会提升你获得的服务。这一切即将改变。RCS是一个令人兴奋的新消息渠道，通过手机原生消息的普及性传递应用的丰富性——无需下载。
自短信消息出现以来，Vibes一直在塑造移动参与度，每月路由数十亿条消息，并推动整个行业的创新。我们是仅有的四个备受青睐的Tier-1 DCA RCS席位之一——这意味着我们不只是在观察这一转变，而是在推动它。如果你想成为一支团队的一员，构建品牌与消费者沟通的下一个时代，这里就是你的选择。
如需了解更多信息，请访问www.vibes.com。
### **职位描述**
这是一个高自主权、高可见度的职位，适合一位希望领导增长阶段SaaS公司需求生成（Demand Gen）实践的从业者。直接向市场副总裁汇报，你将负责从策略到执行的全流程——从活动架构和管道目标到日常项目交付。该职位将是一位独立贡献者，拥有制定策略并推动结果的自主权，与高级管理层有直接沟通渠道，并有机会在处于重大市场转变边缘的公司中打造有意义的事物。
我们寻找一位曾表现出色的执行者，准备承担更大的职责——一位希望掌控结果而非仅仅完成任务的人。你将塑造Vibes的市场进入方式，直接影响管道建设，并为一个激动人心的增长故事做出贡献。
这是一个远程职位，位于美国，向我们的市场副总裁汇报。
### **你将负责的内容**
**策略与管道**
- 负责季度和年度MQL及管道目标，并推动实现这些目标的策略
- 与销售和市场团队紧密合作，主导目标客户选择和ABM项目设计
- 持续关注提升管道转化指标、合格线索数量和客户定位效果
- 跟踪并报告项目表现，向市场副总裁和更广泛的管理层提供数据驱动的建议
- 关注AI优先、代理驱动世界中的需求生成趋势，并将洞察转化为对Vibes的可操作调整
**活动执行**
- 作为实际负责人，管理市场营销活动
查看英文原文
### **About Vibes**
Vibes is reinventing the messaging ecosystem. You probably get dozens of brand communications every day — most of them aren't interesting, don't make you love the brand more, or improve the service you receive. That's about to change. RCS is an exciting new messaging channel that delivers the richness of an app through the ubiquity of your phone's native messaging — no download required.
Vibes has been shaping mobile engagement since the advent of text messaging, routing billions of messages per month and guiding innovation across the industry. We hold one of only four coveted Tier-1 DCA spots for RCS — which means we're not just watching this shift happen, we're driving it. If you want to be part of a team building the next era of brand-to-consumer communication, this is the place.
To learn more, visit www.vibes.com.
### **About the Role**
This is a high-ownership, high-visibility role for a Demand Gen practitioner who wants to lead the practice for a growth stage SaaS company. Reporting directly to the VP of Marketing, you'll own strategy and execution end-to-end — from campaign architecture and pipeline targets to day-to-day program delivery. This person will be an individual contributor with autonomy to create the strategy and drive results, a direct line to senior leadership, and the opportunity to build something that matters at a company on the edge of a major market shift.
We're looking for someone who's been a standout executor and is ready to take on a larger role — someone who wants to own outcomes, not just tasks. You'll shape how Vibes goes to market, influence pipeline directly, and contribute to an exciting growth story.
This is a remote position based in the United States reporting to our Vice President of Marketing.
### **What You'll Own**
**Strategy & Pipeline**
- Own quarterly and annual MQL and pipeline targets — and drive the strategy to hit them
- Lead target account selection and ABM program design in close partnership with sales and marketing teammates
- Maintain a continuous focus on improving pipeline conversion metrics, qualified lead volume, and account targeting effectiveness
- Track and report on program performance, making data-driven recommendations to the VP of Marketing and broader leadership team
- Stay current on Demand Gen trends in an AI-first, agent-led world and translate insights into actionable adjustments for Vibes
**Campaign Execution**
- Serve as the hands-on owner of marketing campaign execution across paid advertising (Google, LinkedIn), email, SEO/SEM, webinars, and content syndication
- Build and manage automated nurture programs and one-off campaigns in HubSpot, including writing the emails yourself
- Launch campaigns, landing pages, and new resources on the Vibes website; learn and use Webflow for hands-on website management as part of a small, nimble team
- Lead relationships with external consultants supporting SEM, SEO, and content syndication
**Collaboration & Stakeholder Management**
- Partner closely with sales AEs on demand generation strategies, target account selection, and daily execution
- Build strong working relationships with internal stakeholders, external partners, and agency vendors
- Represent demand gen in cross-functional planning conversations with clear data and well-reasoned points of view
### **What You Bring**
- 6–10 years of hands-on, strategic & tactical demand generation experience — 4+ years in B2B required, B2B SaaS experience strongly preferred
- Demonstrated ownership of MQL and pipeline targets, with a track record of building and optimizing programs inside a marketing automation platform (HubSpot strongly preferred; Marketo or Pardot also relevant)
- Hands-on experience managing paid media campaigns across Google Ads and LinkedIn, including budget management and performance optimization
- Data fluency: you're comfortable in dashboards, can build a performance report, and make decisions from metrics — not gut alone
- ABM experience or strong familiarity with account-based strategies and sales-marketing alignment in a B2B context
- Strong written communication skills
- Demonstrated ability to identify and solve problems proactively
- Confident making recommendations and selling through your ideas
- Working knowledge of SEO/SEM fundamentals and experience managing agency or consultant relationships in those areas
- AI-literate: you understand how AI tools are reshaping demand gen and are actively incorporating them into your workflow
- Highly organized and self-directed — you manage multiple programs without dropping balls, and you flag issues early
- Comfortable in a lean environment where you wear multiple hats, move fast, and figure things out
**Nice to Have**
- Experience with Webflow or a comparable CMS
- Familiarity with content syndication platforms (e.g., Bombora, TechTarget, Integrate)
- Background in martech, mobile, or messaging industries
### **Our Core Values**
At Vibes, how we work is as important as what we build. We operate by six principles:
- Respect, honesty, and integrity for all stakeholders
- Always be learning
- Relentless focus on the customer
- Never be satisfied
- Create value
- Seek accountability and ownership
### **Compensation & Benefits**
The base salary range for this role is $130,000–$150,000 annually, depending on experience. Vibes offers a full benefits package including competitive equity, medical/dental/vision coverage, short- and long-term disability, life insurance, 11 paid holidays, flexible vacation, commuter benefits, 401(k) with company match, and paid parental leave.
### **Equal Opportunity**
Vibes is proud to be an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants regardless of race, color, religion, gender, gender identity, age, national origin, disability, parental or pregnancy status, marriage and civil partnership, sexual orientation, veteran status, or any other characteristic protected by law. Reasonable accommodations will be made to meet the requirements of the Americans with Disabilities Act and will be provided as requested by candidates taking part in all aspects of the selection process.
#LI-Remote