短信/邮件营销经理
SMS/Email Marketing Manager
我们是谁：
在 STERRY，我们不是普通的增长营销机构——我们是众筹和电商成功背后的助推剂。从第一天起，我们就帮助客户实现了超过1亿美元的可追踪在线收入。我们突破极限，加速品牌发展，将每一次点击转化为收益。
简介：
我们是一家快节奏、以结果为导向的营销机构，帮助品牌建立持久的客户关系。随着持续发展，我们正在寻找一位负责短信/邮件营销的经理，这位候选人要热爱并精通邮件营销，懂得如何将一次性客户转化为终身拥护者。
如果你热衷于客户生命周期营销，喜欢深入分析活动数据，并且对设计高效果的邮件流程充满热情，我们很期待与你见面。
你将负责：
· 制定并执行邮件留存策略，以提高客户参与度、重复购买率和客户终身价值。
- 构建并优化自动化的邮件流程，包括欢迎系列、引导流程、培育活动、购物车遗弃、挽回流失客户和重新激活客户的流程。
- 根据客户行为和生命周期阶段对受众进行细分，并实现个性化消息传递。
- 监控活动表现，分析关键指标，如打开率、点击率、转化率、留存率和流失率。
- 进行 A/B 测试，持续改进邮件内容、主题行、发送时间和客户流程。
- 与我们的创意、内容、设计和客户管理团队合作，为多个客户提供有影响力的活动。
- 跟踪邮件营销趋势、送达最佳实践和 CRM 创新。
我们寻找的人：
· 教育背景：市场营销、商业、传播或相关领域的学士学位是加分项——但真正重要的是你能打造什么。出色的简历或同等的实际经验同样受到重视。
- 3年以上邮件营销、CRM、留存营销或生命周期营销经验。
- 有管理并优化自动化邮件活动的实操经验。
- 熟悉邮件营销和 CRM 平台，如 Klaviyo、HubSpot、Mailchimp、ActiveCampaign、Salesforce Marketing Cloud 或类似工具。
- 对客户细分、个性化和生命周期营销策略有深刻理解。
- 具备分析思维，能够解读活动数据并将洞察转化为行动。
- 优秀的项目管理和沟通能力，能够在多任务环境中高效工作
查看英文原文
Who We Are:
At STERRY, we’re not your average Growth Marketing Agency—we’re the rocket fuel behind crowdfunding and e-commerce success. Since day one, we’ve helped clients pull in over $100 million in trackable online revenue. We shatter limits, supercharge brands, and turn every click into cash.
Overview:
We're a fast-paced, results-driven marketing agency helping brands create meaningful customer relationships that last. As we continue to grow, we're looking for an SMS/Email Marketing Manager who lives and breathes email marketing and knows how to turn one-time customers into lifelong advocates.
If you're passionate about customer lifecycle marketing, love digging into campaign data, and get excited about crafting high-performing email journeys, we'd love to meet you.
What You'll Do
· Develop and execute email retention strategies that increase customer engagement, repeat purchases, and lifetime value.
- Build and optimize automated email flows, including welcome series, onboarding, nurture campaigns, abandoned cart, win-back, and re-engagement journeys.
- Segment audiences and personalize messaging based on customer behavior and lifecycle stage.
- Monitor campaign performance and analyze key metrics such as open rates, click-through rates, conversions, retention, and churn.
- Conduct A/B testing to continuously improve email content, subject lines, timing, and customer journeys.
- Collaborate with our creative, content, design, and account management teams to deliver impactful campaigns for multiple clients.
- Stay ahead of email marketing trends, deliverability best practices, and CRM innovations.
What We're Looking For
·
Education: Bachelor’s degree in Marketing, Business, Communications, or related field is a plus— but what truly matters is what you can build. A standout portfolio or equivalent hands-on experience is just as valued.
- 3+ years of experience in email marketing, CRM, retention marketing, or lifecycle marketing.
- Proven experience managing and optimizing automated email campaigns.
- Hands-on experience with email marketing and CRM platforms such as Klaviyo, HubSpot, Mailchimp, ActiveCampaign, Salesforce Marketing Cloud, or similar tools.
- Strong understanding of customer segmentation, personalization, and lifecycle marketing strategies.
- Analytical mindset with the ability to interpret campaign data and translate insights into action.
- Excellent project management and communication skills, with the ability to thrive in a fast-moving agency environment.
- Experience working with e-commerce, SaaS, or digital-first brands is a plus.
Why Join STERRY?
· Full remote flexibility.
- Growth and development within a collaborative, innovative team.
- Opportunity to work with international brands and markets.
- A culture that values creativity, precision, and measurable results.
Ready to Apply? Send your CV/resume and a Cover Letter about your experience with email marketing, customer retention, and a link to your portfolio showcasing your best advertising work.Originally posted on Himalayas