产品市场经理
Product Marketing Manager
我们是TechnologyAdvice。
总部位于田纳西州纳什维尔,TechnologyAdvice通过提供可信的研究、实用的指导以及与全球领先技术品牌的联系,帮助数百万B2B技术买家做出更明智的决策。我们的工作涵盖30多个媒体品牌和50多份新闻通讯,由遍布美国、英国、新加坡、澳大利亚和菲律宾的全球团队支持。
我们是一家以远程办公为主的公司,重视好奇心、协作和成长。我们投资于员工,拥抱人工智能和新技术以改善工作方式,并为团队成员创造有意义的职业发展机会。我们许多领导都从内部成长起来,包括我们的首席执行官,他最初在这里是一名实习生。
我们认为,当人们感到彼此连接时,就能创造出出色的工作成果。通过全员会议、团队活动、Slack社群、学习课程和线下聚会,我们为全球团队创造有意的协作、建立关系和共同庆祝成功的机会。
所有职位均可远程办公,除非在以下要求中另有说明。
机会介绍
我们正在寻找一位热情的B2B市场人员,在TechnologyAdvice的产品营销、思想领导力和销售赋能计划中担任关键角色。
产品市场营销经理将在核心营销团队中发挥关键作用,该团队负责为全球最大的科技公司的B2B营销和需求生成领导者建立知名度并产生需求。没错,你将直接面向其他B2B营销人员进行推广!
直接向首席营销官汇报,此职位将负责规划和执行我们的产品信息和定位、客户和市场情报、面向客户的资料和宣传材料,以及相关的销售赋能活动。该职位还将支持我们的内容营销和思想领导力工作,帮助我们打造符合核心定位策略和市场洞察力的引人入胜的内容。
作为一支小型且协作性极强的团队的重要成员,你将有无数机会影响业务发展,提升你的产品营销和内容策略技能,并拓展你的B2B营销职业生涯。
地点:美国(远程)
你将负责
- 领导核心产品市场营销功能的战略和执行,包括客户研究、市场情报、产品定位和面向客户的资料
- 与其他团队合作,确保产品信息和市场策略的一致性,推动整体营销目标的实现
- 制定并实施产品发布计划,包括预发布、发布和后续跟进策略
- 支持销售团队,提供必要的市场资料和培训,提高销售效率和转化率
- 分析市场趋势和竞争对手动态,为产品策略和营销活动提供数据支持
- 与内容团队紧密合作,确保所有营销材料符合品牌定位和市场洞察
- 定期评估营销活动效果,优化策略以提高投资回报率
查看英文原文
Hi, we're TechnologyAdvice.
Headquartered in Nashville, Tennessee, TechnologyAdvice helps millions of B2B technology buyers make smarter decisions by providing trusted research, practical guidance, and connections to the world's leading technology brands. Our work spans 30+ media brands and 50+ newsletters, supported by a global team across the United States, United Kingdom, Singapore, Australia, and the Philippines.
We're a remote-first company that values curiosity, collaboration, and growth. We invest in our people, embrace AI and new technologies to improve how we work, and create opportunities for team members to build meaningful careers. Many of our leaders have grown from within, including our CEO, who started here as an intern.
We believe great work happens when people feel connected. Through company all-hands, team events, Slack communities, learning sessions, and in-person gatherings, we create intentional opportunities for our global team to collaborate, build relationships, and celebrate successes together.
All positions are open to remote work unless otherwise specified in the requirements below.
The opportunity
We’re looking for a passionate B2B Marketer to take on a key role in our product marketing, thought leadership, sales enablement programs here at TechnologyAdvice.
The Product Marketing Manager will play a pivotal role within our core marketing team that is responsible for building awareness and generating demand from B2B marketing and demand generation leaders at the largest technology companies in the world. That’s right, you get to market to other B2B marketers!
Reporting directly to the Chief Marketing Officer, this role will be responsible for planning and delivering our product messaging and positioning, customer and market intelligence, client-facing content and collateral, and related sales enablement activities. This role will also support our content marketing and thought leadership efforts, helping us craft compelling content that aligns with our core positioning strategy and market insights.
As a key part of a small and collaborative team, you’ll have countless opportunities to impact the business, grow your product marketing and content strategy skills, and expand your career as a B2B marketer.
Location: United States (Remote)
What you'll do
- Lead the strategy and execution of core product marketing functions including customer research, market intelligence, product positioning, and customer-facing collateral
- Drive our content and thought leadership strategy based on customer and market insights, industry trends, and core positioning priorities
- Partner closely with our sales team to provide up-to-date collateral, presentations, research, videos, and other tools to be used throughout the sales process
- Partner with our Product and Operations teams to support product strategy, new product and service introductions, and related product collateral and messaging
- Collaborate with others in our marketing team including Demand Gen and Sales Development to support key campaigns, refine messaging, and ensure our key programs are leveraging the latest thought leadership and market research
- Act as a subject matter expert on B2B marketing as a content creator and publisher, with potential to participate in podcasts, videos and more (if of interest!)
Who you are
- 5+ years of experience in B2B Marketing, Product Marketing, Demand Generation, Content Marketing, or similar roles
- Genuine passion for understanding buyers, researching markets, and developing stand-out messaging and creative assets that elevate brands in the market
- Strong ability to work collaboratively with cross-functional teams
- Detail-oriented, organized, and able to manage multiple projects simultaneously
- Desire to go beyond ‘core product marketing’ by contributing to content marketing, sales enablement, demand generation, and other priorities across the team
- Able to thrive in a high-velocity, agile, and rapidly changing environment
- Self-starter who is comfortable working independently and experimenting
- A genuine desire to learn, grow, and build your career as a B2B marketing professional
- Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward
What we offer you
- Career Growth: Advance with mentorship programs, leadership academies, and opportunities to shape company culture and DEI initiatives.
- Flex Fridays: Adjust your 40-hour week to enjoy a full or half day off on Fridays.
- Remote-First Culture: Work from the comfort of your home.
- Flexible PTO: Take the time you need, when you need it.
- Health Coverage: Medical, dental, and vision plans for you and your family.
- Insurance Protection: Life, AD&D, Short-Term, and Long-Term Disability coverage.
- 401K with Match: Secure your future with our company-matched retirement savings.
- Paid Parental Leave: Support for new parents during life’s special moments.
- Wellness Perks: Access Headspace and enjoy monthly fitness reimbursements.
- Pet Insurance: Care for your furry family members.
- Speaker Series Bonus: Present in our monthly speaker series and earn a bonus.
- Book Reimbursement: Get up to 12 books reimbursed per year to fuel your learning.
- Bucket List Benefit: Celebrate milestones with annual contributions toward your dream adventures after 3 years.
- In-Office Perks: Enjoy catered lunches for our in-office team.
Work authorization
Employer work visa sponsorship and support are not provided for this role. Applicants must be currently authorized to work in the United States at hire in an employer approved US state and must maintain authorization to work in the United States throughout their employment with our company.
Salary Range
We seek to hire top-tier individuals and intend for our compensation to be at a rate that allows us to recruit and retain individuals who align with our core values, purpose, mission, and vision. Final total compensation is based on a multitude of factors including, but not limited to, skill level, relevant experience to the position, and cost of labor.
Annual pay range
$90,000—$110,000 USD
EOE statement
We believe that our differences make us stronger, and thus foster a diverse and inclusive culture where people feel safe being themselves. TechnologyAdvice is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.
Pre-employment screening required.
TechnologyAdvice does not engage with external staffing agencies. Any candidates introduced by such firms will not be eligible for compensation. TechnologyAdvice communicates only through @technologyadvice.com emails and official recruiting platforms. We never recruit via Teams, WhatsApp, or similar apps, and we will never request money, gift cards, or personal financial details during hiring.
Any AI-generated or incomplete application answers will be auto-rejected.
Originally posted on Himalayas