CRM（Braze）专员
CRM (Braze) Specialist
**每周2-3天（灵活，例如仅上午或下午）| 远程办公（优先英国/欧洲地区）**
#### 我们是谁
BorrowMyDoggy 于2012年推出，是英国领先的狗狗共享市场，将狗狗主人与值得信赖的本地狗狗爱好者联系起来。
过去几年，我们大幅投资升级了CRM、数据基础设施和移动应用。现在这些基础已经建立，我们的重点是提升用户参与度，改善留存率，并通过执行良好的CRM让市场运作更高效。
#### 和我们共事是什么感觉
我们是一个有趣、支持且有抱负的团队，鼓励员工主动出击，找到更好的做事方式。
我们是一家小公司，因此有很多机会产生影响、承担责任并拓展新的职责。
#### 我们寻找的人
我们正在寻找一位**具备使用Braze经验的CRM及生命周期营销专家**，协助我们内部CRM主管完成生命周期沟通的执行和交付。
这是一份**兼职职位（每周2-3天）**，适合目前已经在CRM领域工作，希望在其他职位、咨询或项目工作中增加有意义且灵活工作的人员。
你将实际构建和优化营销活动和客户旅程，而不仅仅是规划它们，因此**需要具备实际的Braze操作经验**。
#### 你会做什么：
- 在邮件、推送和应用内构建并发送**新闻通讯、生命周期和参与度沟通**
- 协助CRM主管**在Braze中执行客户旅程**
- 根据行为、活动和生命周期阶段创建和管理**用户分组**
- 帮助维护和优化**注册流程、参与度和重新激活流程**
- 对营销活动和旅程进行质量检查，确保准确性、时间和相关性
- 利用CRM数据识别提升参与度、响应率和留存率的机会
- 与客户支持、产品和运营团队合作，以提升会员体验
#### 理想的态度
- **学习速度快**，能够临场思考
- **自我驱动**，适应独立工作（部分时间设置）
- **外向且充满活力**，具有积极的“撸起袖子加油干”的心态
- 自然地有条理且主动——你能发现需要做的事情并完成它
#### 时间投入与设置
- **每周1-2天**（灵活；可能是固定某一天）
- 全远程办公（我们伦敦有一间小办公室，可前往）
- 以执行为主，注重实际操作
查看英文原文
**2-3 days per week (flexible, e.g. just mornings or evenings) | Remote (UK / Europe-based preferred)**
#### Who we are
Launched in 2012, BorrowMyDoggy is the UK’s leading dog-sharing marketplace, connecting dog owners with trusted local dog lovers.
Over the past few years, we’ve invested significantly in upgrading our CRM, data infrastructure and mobile apps. With these foundations now in place, our focus is on driving engagement, improving retention and making the marketplace work better through well-executed CRM.
#### What it’s like working with us
We’re a fun, supportive and ambitious team where people are encouraged to take initiative and find better ways of doing things.
We’re a small company, so there’s plenty of room to make an impact, take ownership and grow into new responsibilities.
#### Who we’re looking for
We’re looking for a **hands-on CRM & Lifecycle Marketing Specialist with experience using Braze** to support our in-house CRM Lead with execution and delivery across lifecycle communications.
This is a **part-time role (2–3 days per week)** and could suit someone who already works in CRM and wants to add meaningful, flexible work alongside another position, consultancy or portfolio career.
You’ll be building and optimising campaigns and customer journeys rather than just planning them, so **hands-on Braze experience is important**.
#### What you'll do:
- Build and send **newsletters, lifecycle and engagement communications** across email, push and in-app
- Support the CRM Lead in **executing customer journeys in Braze**
- Create and manage **user segments** based on behaviour, activity and lifecycle stage
- Help maintain and optimise **onboarding, engagement and reactivation flows**
- QA campaigns and journeys to ensure accuracy, timing and relevance
- Use CRM data to identify opportunities to improve engagement, response and retention
- Work with Customer Care, Product and Ops where CRM supports the member experience
#### Ideal attitude
- **Quick to learn** and able to think on your feet
- **Self-motivated** and comfortable working independently (fractional setup)
- **Outgoing and energetic**, with a positive “roll-up-your-sleeves” mindset
- Naturally organised and proactive - you spot what needs doing and get it done
#### Time commitment & setup
- **1–2 days per week** (flexible; could be a fixed day)
- Fully remote (we do have a small office in London, you can go to)
- Hands-on, execution-focused