市场运营与数字体验总监 - 远程
Director of Marketing Operations and Digital Experience - Remote
总监负责营销运营与数字体验，属于销售与客户服务部门，该部门隶属于战略营销团队，并向市场营销与传播高级副总裁汇报。作为我们的营销运营与数字体验总监，您将是一位高级领导者，负责营销运营、分析、数字体验、营销技术和运营执行。此职位负责领导营销运营与分析、数字体验和数字媒体职能，并对确保营销计划具有战略性、可衡量性、操作性和与业务成果的一致性负责。
总监需与市场部、销售部、产品市场部、会员成功部、收入运营部和技术部合作，确立优先事项，推动执行，提升转化表现，保持报告的完整性，并优化客户旅程。该职位是市场营销与传播团队的运营负责人，确保营销投资、数字体验、分析、系统和流程支持组织增长、客户参与和战略目标。
您将负责：
- 领导、指导、辅导和发展营销运营与分析、数字体验和数字媒体领域的高绩效团队
- 在团队职能中建立明确的目标、优先事项、责任归属和问责机制
- 确保团队角色、职责、操作流程和成功指标得到明确界定并记录在案
- 培养协作、持续改进、问责和以客户为中心的文化
- 通过指导和发展计划支持团队成员的成长
- 领导营销运营与分析职能，确保有效的活动执行、线索管理、报告、归因和绩效评估
- 在营销项目中建立运营治理、规划流程和问责措施，确保其按时执行并与组织目标一致
- 领导敏捷营销实践，包括冲刺计划、待办事项优先级排序、容量和资源管理、回顾会议和持续改进
- 推动季度规划、优先级排序和资源配置，使其符合业务目标，同时通过缓解计划主动管理风险和依赖关系
- 负责营销报告、归因
查看英文原文
The Director of Marketing Operations and Digital Experience is part of the Sales and Business Services department, which resides on the Strategic Marketing team and reports to the Senior Vice President of Marketing and Communications. As our Director of Marketing Operations and Digital Experience, you will be a senior leader responsible for marketing operations, analytics, digital experience, marketing technology, and operational execution. This role provides leadership for the Marketing Operations and Analytics, Digital Experience, and Digital Media functions and is accountable for ensuring marketing initiatives are strategically planned, measured, operationally sound, and aligned to business outcomes.
The Director partners across Marketing, Sales, Product Marketing, Member Success, Revenue Operations, and Technology teams to establish priorities, drive execution, improve conversion performance, maintain reporting integrity, and optimize the customer journey. This position serves as the operational leader for the Marketing and Communications team, ensuring marketing investments, digital experiences, analytics, systems, and processes support organizational growth, customer engagement, and strategic objectives.
What You'll Do:
- Lead, mentor, coach, and develop a high-performing team across Marketing Operations and Analytics, Digital Experience, and Digital Media
- Establish clear goals, priorities, ownership, and accountability across team functions
- Ensure team roles, responsibilities, operating procedures, and success metrics are clearly defined and documented
- Foster a culture of collaboration, continuous improvement, accountability, and customer focus
- Support team members growth through coaching and development planning
- Lead the Marketing Operations and Analytics function, ensuring effective campaign execution, lead management, reporting, attribution, and performance measurement
- Establish operational governance, planning processes, and accountability measures across marketing initiatives to ensure they are executed on schedule and aligned with organizational goals
- Lead Agile marketing practices, including sprint planning, backlog prioritization, capacity and resource management, retrospectives, and continuous improvement
- Drive quarterly planning, prioritization, and resource allocation aligned to business objectives while proactively managing risks and dependencies through mitigation plans
- Own marketing reporting, attribution, performance measurement, and reporting governance
- Ensure the accuracy, consistency, and integrity of marketing and digital performance data
- Lead the development and maintenance of executive dashboards and performance reporting
- Translate marketing and customer data into actionable business insights and recommendations
- Monitor performance trends and proactively identify risks, opportunities, and optimization strategies that improve marketing and business performance
- Establish reporting standards that support informed, data-driven decision-making
- Lead website strategy, optimization, and digital experience initiatives focused on conversion, engagement, and customer experience
- Establish measurement frameworks for customer journeys and digital interactions
- Drive continuous improvement in lead generation, conversion, customer acquisition, and engagement performance
- Partner with Product Marketing, Communications, Sales, and Member Success teams to improve customer outcomes across the funnel
- Oversee SEO, website analytics, marketing automation, and digital performance optimization
- Provide strategic direction for digital media programs, including video, podcast, and multimedia content
- Serve as business owner for marketing technology platforms, including Salesforce, Pardot (Marketing Cloud Account Engagement), analytics tools, and related integrations
- Ensure systems, processes, and data support business objectives, reporting accuracy, and operational efficiency
- Partner with Technology, Revenue Operations, Legal, and Privacy stakeholders to ensure appropriate governance, compliance, and data integrity
- Evaluate, implement, and optimize tools and processes that improve scalability, automation, reporting, and business outcomes
- Maintain oversight of marketing technology investments and platform performance
- Serve as a strategic partner to Product Marketing, Communications, Sales, Member Success, Product, and Operations teams
- Facilitate resolution of cross-functional issues and remove barriers to execution
- Represent Marketing in enterprise initiatives, operational planning, and business reviews
- Build strong partnerships across the organization to improve business performance and customer outcomes
- Other tasks and responsibilities as assigned
What You'll Need:
- Bachelor's degree in Marketing, Business, Communications, Analytics, or related field*
- 8+ years of progressive marketing experience
- 5+ years of experience leading and developing marketing teams
- Demonstrated experience leading marketing operations, digital marketing, analytics, and reporting functions
- Experience managing Agile or Agile-inspired marketing teams and workflows
- Hands-on experience with Salesforce, Pardot (Marketing Cloud Account Engagement), marketing automation, analytics, and reporting platforms
- Experience developing executive dashboards, KPI frameworks, and performance reporting
- Proven ability to translate complex data into actionable business recommendations
- Strong project management, communication, and stakeholder management skills
- Experience leading cross-functional initiatives and influencing stakeholders across multiple business units
- Must be authorized to work in the United States
It's a Plus if You Have:
- Cybersecurity, technology, SaaS, or related B2B industry experience
- Experience managing website strategy and digital experience programs
- Experience with conversion rate optimization and customer journey analysis
- Experience managing marketing technology integrations and reporting architecture (Pardot, Salesforce, Google Analytics, Matomo)
- Familiarity with privacy, consent management, and marketing compliance requirements (Cookiebot)
- Experience scaling marketing operations and analytics capabilities within a growth-focused organization
*Additionalyearsofrelevantexperienceoracombinationof anAssociate’sdegreeorequivalent and relevant experience may be substituted for theBachelor’sdegree.
At CIS, we are committed to providing an inclusive environment in which the diverse backgrounds, experiences, and views of our employees, members, and customers are valued and respected.It is through this commitment that weare able towork together towards our common mission: to make the connected world a safer place.
Compensation Range:
USD$114,700.00 - $200,700.00Originally posted on Himalayas