参与总监 — 市场营销与传播策略
Director of Engagement — Marketing & Comms Strategy
关于Social Driver：
Social Driver是一家领先的传播与数字代理公司，与顶级品牌、非营利组织和使命驱动型机构合作，打造有影响力的活动、参与策略和数字体验。我们相信伙伴关系、故事讲述和以社区为中心的解决方案能够推动个人和组织向前发展。
关于该职位：
Social Driver正在寻找一位客户参与团队的营销与传播策略总监加入我们。这是一个高级的面向客户的领导职位，位于传播思维与现代营销执行的交汇点。
该总监负责一个专门的客户组合，其工作涵盖付费媒体、有机社交、电子邮件营销、内容、SEO和影响者策略，作为这些账户的主要战略合作伙伴和关系负责人。除了自己的客户组合外，该职位也是更广泛的参与团队的重要贡献者，必要时会支持同行账户并确保部门内的连续性。
理想的候选人具备代理经验，精通完整的营销渠道组合，拥有扎实的传播基础，并能够在活动和项目层面进行思考，同时保持客户关系稳固并推动工作进展。
主要职责
客户策略与关系领导
- 作为跨营销和传播领域的客户组合的主要战略联系人。
- 深入了解每个客户的企业、受众和目标，并将这些知识转化为明智且可操作的策略。
- 有信心且清晰地主持客户会议、演示和评审。
- 建立并维护牢固的、基于信任的关系，从而实现高客户留存率和满意度。
- 预判客户需求，主动提出想法、机会和解决方案。
营销与传播策略
- 在付费媒体、有机社交、电子邮件、内容/SEO和影响者/合作伙伴方面制定整合的营销和传播策略，提供战略方向，由内部专家执行。
- 将客户目标转化为结构良好的活动框架、编辑策略和渠道计划。
- 确保所有战略建议都建立在受众洞察、品牌定位和可衡量的目标之上。
- 审查并为创意和内容交付提供战略指导。
查看英文原文
About Social Driver:
Social Driver is a leading communications and digital agency that partners with top brands, nonprofits, and mission-driven organizations to create impactful campaigns, engagement strategies, and digital experiences. We believe in the power of partnerships, storytelling, and community-driven solutions to move people and organizations forward.
About this Position:
Social Driver is seeking a Director of Engagement — Marketing & Communications Strategy to join our Client Engagement team. This is a senior client-facing leadership role that sits at the intersection of communications thinking and modern marketing execution.
This Director owns a dedicated portfolio of clients whose work spans paid media, organic social, email marketing, content, SEO, and influencer strategy — serving as the primary strategic partner and relationship owner for those accounts. Beyond their own client portfolio, this role is a key contributor to the broader engagement team, stepping in to support peer accounts and ensuring continuity across the department when needed.
The ideal candidate brings agency experience, fluency across the full marketing channel mix, a strong communications foundation, and the ability to think at the campaign and program level while keeping client relationships strong and the work moving forward.
Key Responsibilities
Client Strategy & Relationship Leadership
- Serve as the primary strategic point of contact for a portfolio of clients across marketing and communications disciplines.
- Develop deep knowledge of each client’s business, audience, and goals, and translate that knowledge into smart, actionable strategies.
- Lead client meetings, presentations, and reviews with confidence and clarity.
- Build and maintain strong, trust-based relationships that result in high client retention and satisfaction.
- Anticipate client needs and proactively bring forward ideas, opportunities, and solutions.
Marketing & Communications Strategy
- Direct integrated marketing and communications strategies across paid media, organic social, email, content/SEO, and influencer/partnerships, providing strategic direction while internal specialists execute.
- Translate client objectives into well-structured campaign frameworks, editorial strategies, and channel plans.
- Ensure all strategic recommendations are grounded in audience insight, brand positioning, and measurable goals.
- Review and provide strategic direction on creative and content deliverables across client accounts.
- Stay current on platform trends, marketing best practices, and the evolving media landscape to bring fresh thinking to every client.
Project & Program Oversight
- Own the overall strategic direction and arc of client programs, ensuring work is scoped, planned, and executed in a way that delivers on defined goals.
- Partner with project management and internal teams to maintain timelines, quality, and delivery standards across accounts.
- Step in as a senior contributor on peer accounts when needed, ensuring seamless continuity for clients.
- Identify and escalate risks early, and solve problems with a solutions-first mindset.
Qualifications
- Agency experience. You’ve worked in a fast-paced communications, digital, or marketing agency environment and know what it takes to manage multiple clients, deadlines, and stakeholders simultaneously. Experience in more traditional or in-house marketing organizations is a plus, you bring the best of both worlds.
- Strategic range across the marketing mix. You have a strong command of integrated marketing strategy, including paid media, organic social, email, content, SEO, and influencer marketing, and can provide confident strategic direction across all of them.
- Client relationship instincts. You are a natural relationship builder. Clients trust you, value your counsel, and enjoy working with you. You know how to manage up, manage expectations, and be a true partner to your clients.
- Communications depth. You have a strong foundation in communications strategy, including messaging, narrative development, and audience segmentation, and can move fluidly between communications-first and marketing-first work.
- Project architecture skills. You can look at a complex client program and organize it, defining priorities, scoping work, sequencing activities, and keeping a team aligned around a clear plan.
- Strong communicator. You write well, present confidently, and can adapt your communication style to a range of audiences, from junior team members to C-suite clients.
- Experience. 7+ years of relevant experience, with at least 4 years in a client-facing role at an agency or agency-like environment.
- Travel. Occasional, as-needed travel may be required to support key initiatives and client engagements.
How to Apply:
Apply online with your resume and a cover letter that outlines how you would be a great fit for the position.
Benefits:
We take pride in our culture and offer a competitive salary with great benefits, like flexible PTO, 401k, continuing education, phone reimbursement, medical dental, and vision, short-term/long-term disability, a bike-share membership, flexible work schedules including “Fast Lane” and “No Meeting Fridays”, and great colleagues.
Commitment to DEI:
Social Driver is committed to advancing diversity, equity, and inclusion in hiring, marketing, programming, and in all other aspects of the work we do. Diversity, equity, and inclusion are deeply connected to our mission, our success, and our culture.
Salary: Starting Salary $110,000.00Originally posted on Himalayas