1对1市场营销制作专员
1-1 Marketing Production Specialist
职位名称：1:1营销与制作专家
简介：
一家领先的国际体育联盟正在寻找一位充满热情、富有创新精神的领导者，拥有扎实的CRM背景，加入我们的团队。粉丝参与营销团队通过付费和外向营销渠道优化整体营销策略、规划、测量和渠道激活工作，以支持组织的战略重点和业务目标。我们利用企业交易数据和粉丝档案数据、研究和洞察，以及实时粉丝行为与营销渠道相结合，识别市场趋势，拓展受众机会，并优化媒体组合、平台和渠道，以更有效地推动组织优先事项的业务成果。这些工作涵盖粉丝获取和参与，并深入探讨超越受众、平台、媒体渠道和地理区域的关键举措，以实现成果。我们是一个充满激情的团队，努力打造正确的策略，以在全球范围内吸引粉丝。
目前，我们正在寻找一名粉丝参与团队的1:1营销制作专家，负责执行外向型CRM活动。该职位将在营销部门内部与关键合作伙伴（如数据与分析、MarTech、产品营销、数字媒体和外部机构/供应商）协作。
职责：
- 从初始请求提交到部署，管理并执行营销活动流程，重点关注外向营销渠道（例如电子邮件、短信、推送通知）。
- 受众细分与执行
- 触点质量保证，个性化元素，任何动态内容等。
- 活动构建与部署
- 推动产品、联系人和创意策略，开发并实施大规模CRM活动，使用机器学习、预测建模和个性化内容进行优化。
- 设计并实施A/B测试和多变量测试，持续改进我们的粉丝策略并提升转化率。
- 利用洞察和分析以及自动化工具优化生命周期CRM活动（例如注册、重新激活），以提高粉丝终身价值。
- 提取关键见解和经验教训，用于未来优化和模板效率提升。
- 与内部利益相关者、合作伙伴和供应商协作，制定最有效的活动策略，以满足绩效目标。
查看英文原文
Job Title: 1:1 Marketing, Production SpecialistSummary:
A leading international sports league is seeking a passionate, innovative leader with a strong CRM background to join our team. The Fan Engagement Marketing team optimizes the overall marketing strategy, planning, measurement, and channel activation efforts via paid and outbound marketing channels to support the strategic priorities and business objectives of the organization. We leverage enterprise transactional and fan profile data, research and insights, and real-time fan behaviors with marketing channels to identify market trends, grow audience opportunities, and optimize media mixes, platforms, and channels to deliver more effective efforts that drive business results for organizational priorities. These efforts span fan acquisition and engagement and will dive deep into key initiatives that transcend audiences, platforms, media channels and geographies to drive results. We are a passionate team working hard to build the right strategies to engage fans around the world.
We are currently seeking a 1:1 Marketing Production Specialist on the Fan Engagement team that will be responsible for executing outbound CRM campaigns. This role will work collaboratively across the organization within Marketing and with key partners such as Data & Analytics, MarTech, Product Marketing, Digital Media, and external agencies / vendors.
Responsibilities:
- Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push).
- Audience segmentation & execution
- QA of touchpoints, personalization elements, any dynamic content, etc..
- Campaign build and deployment
- Drive product, contact and creative strategies to develop and implement large scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content.
- Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates.
- Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with automation tools to increase fan LTV.
- Extracting key insights and learnings for future optimization and template efficiency.
- Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets.
Originally posted on Himalayas