活动经理,B2B商业营销
Events Manager, B2B Commercial Marketing
事件经理,B2B 商业营销
你是否热衷于创造卓越的客户和潜在客户体验,以推动参与度、加强关系并促进业务增长?
你是否擅长从策略到执行管理复杂的活动,同时与高级领导和跨职能团队合作,实现可衡量的结果?
职位简介
作为商业营销(B2B)事件经理,你将负责规划和执行Conduent的客户、潜在客户和行业活动组合。该职位通过高影响力的体验,将我们的品牌、解决方案和价值主张呈现出来,从而支持管道增长、加强客户关系并提升市场可见度。
你将与市场营销、销售、品牌和外部合作伙伴紧密合作,提供无缝的线下和线上活动,同时确保每一体验都符合业务目标并带来可衡量的成果。
职责
事件策略与规划
- 制定并执行与业务增长和管道目标一致的线下和线上活动组合。
- 制定支持需求生成、品牌认知、客户参与和销售重点的活动策略。
- 识别最大化活动影响的机会,支持商业营销计划。
事件执行与管理
- 管理活动的全流程执行,包括物流、供应商关系、合同、预算、时间表和现场协调。
- 监督活动策划工作,确保完美交付和出色的参会者体验。
- 与内部和外部利益相关者协调,确保所有活动要素按时且在预算内完成。
跨职能协作
- 与商业营销、解决方案营销、品牌与设计以及销售团队合作,确保活动目标和信息的一致性。
- 与利益相关者合作,制定整合的活动计划和配套营销活动。
- 在涉及活动策划和执行的各团队之间担任主要协调人。
高管与客户体验
- 设计高管级别的议程、客户互动和活动体验,展示Conduent的解决方案和业务影响。
- 支持旗舰项目、行业会议和战略客户活动。
- 确保所有体验符合Conduent的品牌标准和价值主张。
需求生成与绩效
查看英文原文
Events Manager, B2B Commercial Marketing
Are you passionate about creating exceptional client and prospect experiences that drive engagement, strengthen relationships, and generate business growth?
Do you thrive managing complex events from strategy through execution while partnering with senior leaders and cross-functional teams to deliver measurable results?
About the Role
As the Events Manager, Commercial Marketing (B2B), you will lead the planning and execution of Conduent's portfolio of client, prospect, and industry events. This role is responsible for bringing our brand, solutions, and value proposition to life through high-impact experiences that support pipeline growth, strengthen customer relationships, and elevate market visibility.
You will collaborate closely with Marketing, Sales, Brand, and external partners to deliver seamless in-person and virtual events while ensuring every experience aligns with business objectives and drives measurable outcomes.
Responsibilities
Event Strategy & Planning
- Develop and execute a portfolio of in-person and virtual events aligned with business growth and pipeline objectives.
- Create event strategies that support demand generation, brand awareness, customer engagement, and sales priorities.
- Identify opportunities to maximize event impact and support commercial marketing initiatives.
Event Execution & Management
- Manage end-to-end event execution, including logistics, vendor relationships, contracts, budgets, timelines, and onsite coordination.
- Oversee event planning activities to ensure flawless delivery and exceptional attendee experiences.
- Coordinate with internal and external stakeholders to ensure all event components are delivered on schedule and within budget.
Cross-Functional Collaboration
- Partner with Commercial Marketing, Solution Marketing, Brand & Design, and Sales teams to ensure alignment on event goals and messaging.
- Collaborate with stakeholders to develop integrated event plans and supporting marketing activities.
- Serve as the primary point of coordination across teams involved in event planning and execution.
Executive & Client Experiences
- Design executive-level agendas, customer engagements, and event experiences that showcase Conduent's solutions and business impact.
- Support flagship programs, industry conferences, and strategic client events.
- Ensure all experiences reflect Conduent's brand standards and value proposition.
Demand Generation & Performance Measurement
- Partner with marketing teams to support attendance generation, audience engagement, and post-event follow-up activities.
- Measure event effectiveness through key performance indicators, including attendance, engagement, Sales Accepted Leads (SALs), and pipeline influence.
- Provide insights and recommendations to continuously improve event performance and ROI.
Process Improvement & Program Optimization
- Develop scalable processes, playbooks, and best practices to improve efficiency and consistency across the events portfolio.
- Identify opportunities to streamline execution and enhance attendee experiences.
- Maintain event governance and operational excellence across all programs.
Requirements
- 7+ years of B2B event management experience, preferably within enterprise services, technology, or business services environments.
- Proven success managing complex, multi-stakeholder events and executive-level experiences.
- Strong project management and organizational skills with the ability to manage multiple events simultaneously.
- Experience aligning events with demand generation, lead generation, and pipeline objectives.
- Excellent communication, collaboration, and stakeholder management skills.
- Experience working with CRM systems, marketing automation platforms, and event management tools.
- Strong attention to detail and ability to thrive in a fast-paced, deadline-driven environment.
- Ability to travel as needed to support event execution.
Flexible Working
At Conduent, we value individuality and flexible working arrangements. In this role, you can expect:
• Remote Work: Enjoy the flexibility of working from home while optimizing your work-life balance.
Working for You
We offer perks and rewards designed to support you:
• Health & Welfare Benefits: Comprehensive plans tailored to your needs, effective from day one.
• Retirement Savings: Robust programs to help you secure your financial future.
• Employee Discounts: Access to a wide range of discounts on merchandise, services, travel, and more.
• Career Growth Opportunities: Paths for advancement within a global organization.
• Paid Training: Learn while you earn with award-winning learning platforms.
• Paid Time Off: Competitive PTO packages to help you recharge.
• Great Work Environment: Join an award-winning culture that values diversity and inclusion.
Join Us
At Conduent, we are united by a shared mission. We understand that our success is driven by the success of our associates. When you join us, you’ll find opportunities to:
• Bring your authentic self to work every day.
• Grow and thrive both personally and professionally.
• Make a meaningful impact with our clients, in our communities, and for the millions of people we serve.
With over 50,000 associates in 24 countries, you’ll be part of a global team that’s shaping the future — for the company and for yourself.
Pay Transparency
Pay Transparency Laws in some locations require disclosure of compensation and/or benefits-related information. For this position, actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. In addition to base pay, this position, based on business need, may be eligible for a bonus or incentive.
In addition, Conduent provides a variety of benefits to employees including health insurance coverage, voluntary dental and vision programs, life and disability insurance, a retirement savings plan, paid holidays, and paid time off (PTO) or vacation and/or sick time. The estimated salary range for this role is ($74,690 - $97,000).
Originally posted on Himalayas