邮件设计师
Email Designer
你是否正在寻找一个能对社会意识品牌领域产生巨大影响的机会？
Lucyd 是一家社交广告机构，专注于新兴健康品牌的合规广告，包括大麻、适应原和功能性健康产品。我们的使命是通过促进 Conscious Compounds™ 的分发来减少人类痛苦并最大化人类潜能。
我们目前正在寻找一位注重细节的邮件设计师，该职位将在为我们的健康品牌组合打造视觉吸引人且以转化为导向的邮件活动方面发挥关键作用。该职位需要具备设计眼光，了解邮件营销最佳实践，并能够在遵循品牌指南的同时优化性能。
准备好提升你的职业生涯了吗？我们期待收到你的消息。
你将带来的优势
- 2-4 年的邮件设计经验，最好在 DTC 品牌和/或数字机构中。
- 强大的作品集，展示高绩效、视觉吸引人的邮件设计。
- 精通使用 Canva 设计标题、横幅、产品呼吁按钮和 GIF。
- 对品牌一致性有深入理解，包括布局、字体和颜色使用。
- 有跨部门协作的经验，并能清晰传达设计决策。
- 在快节奏、多品牌环境中工作的经验，能够应对短周期任务。
- 了解邮件营销最佳实践，包括移动端响应式设计和可访问性标准。
- 熟悉图像与文字比例、替代文本和可交付性意识设计。
- 熟悉项目管理工具如 Monday 是加分项。
主要职责
- 使用 Canva 设计符合客户品牌指南的视觉吸引人的邮件创意。
- 确保所有邮件中的品牌一致性，包括颜色、字体、图像和布局。
- 设计时考虑移动端响应式，确保邮件在所有设备上显示良好。
- 使用 Canva 设计邮件标题、产品呼吁按钮、生活方式图像、横幅和偶尔的 GIF。
- 理解每封邮件的目标，例如产品推广、欢迎系列或购物车恢复。
- 通过战略性地放置 CTA 和使用说服力强的视觉效果来提高转化率。
- 与邮件部门紧密合作，从视觉上支持信息层级。
- 通过平衡图像与文字比例、使用适当的替代文本并避免垃圾邮件设计元素来优化可交付性。
- 应用可访问性原则
查看英文原文
Are you looking for an opportunity to make an incredible impact in the world of socially conscious brands?
Lucyd is a social advertising agency, specializing in compliant advertising for emerging wellness brands, including cannabis, adaptogens, and functional wellness products. Our mission is to reduce human suffering and maximize human potential by facilitating the distribution of Conscious Compounds™.
We are currently seeking a detail-driven Email Designer who will play a crucial role in crafting visually compelling, conversion-focused email campaigns for our portfolio of wellness brands. This role requires an eye for design, an understanding of email marketing best practices, and the ability to create within brand guidelines while optimizing for performance.
Ready to elevate your career? We're excited to hear from you.
What You Bring to the Table
- 2–4 years of email design experience, ideally within DTC brands and/or digital agencies.
- Strong portfolio demonstrating high-performing, visually engaging email design.
- Mastery of Canva for designing headers, banners, product callouts, and GIFs.
- Deep understanding of branding consistency including layout, typography, and color usage.
- Demonstrated ability to collaborate across departments and communicate design decisions clearly.
- Experience working in fast-paced, multi-brand environments with short turnarounds.
- Working knowledge of email marketing best practices, including mobile responsiveness and accessibility standards.
- Familiarity with image-to-text balance, alt text, and deliverability-conscious design.
- Experience using project management tools like Monday is a plus.
Key Responsibilities
- Design visually engaging email creatives in Canva that align with client brand guidelines.
- Ensure consistent branding across all emails, including colors, fonts, imagery, and layout.
- Design with mobile responsiveness in mind to ensure emails display well on all devices.
- Create email headers, product callouts, lifestyle imagery, banners, and occasional GIFs using Canva.
- Understand the objective of each email, such as product promotion, welcome series, or cart recovery.
- Design for conversion by placing CTAs strategically and using persuasive visuals.
- Work closely with the Email Department to visually support the messaging hierarchy.
- Optimize for deliverability by balancing image-to-text ratios, using proper alt text, and avoiding spammy design elements.
- Apply accessibility best practices, including appropriate contrast ratios and alt text.
- Stay current with email marketing trends and design best practices, such as interactivity, minimalist layouts, and dark mode compatibility.
- Deliver designs within fast-paced agency timelines while managing multiple brands at once.
- Prioritize fast turnaround times while maintaining high-quality standards and attention to detail.
- Use templating, modular design, and Canva folders to streamline workflows and meet deadlines.
- Incorporate feedback quickly and effectively, often across multiple stakeholders.
- Maintain version control and keep designs well organized to avoid errors.
- Suggest improvements when designs underperform, contributing to ongoing optimization.
- Use project management tools like Monday to track deadlines and deliverables.
- Stay flexible and organized when handling last-minute client changes or overlapping deadlines.
Job Type
- Part-time with an opportunity to go Full-time (20/40 Hours a week)
- Available to work during Eastern Time
- Remote position with the potential for occasional on-site/off-site retreats
Originally posted on Himalayas