产品经理（奖金与游戏化）
Product manager (Bonus and Gamification)
我们的客户是一家国际产品导向的IT公司，专注于iGaming行业。成立于2014年，他们在CIS地区崭露头角，现在正将成功推向全球。
我们目前正在寻找一名奖金与游戏化产品经理。
📋 主要职责与你的贡献：
- 负责多个品牌和地理区域的游戏化产品策略的制定与开发。
- 设计、推出并优化与业务和产品目标一致的游戏化机制，包括比赛、任务、挑战、彩票、忠诚度计划、奖励掉落、转盘和战利品箱。
- 建立并管理游戏化与实时运营日历，与获取用户、客户关系管理（CRM）和留存策略保持一致。
- 根据特定地理区域和玩家群体调整机制、奖励、门槛和活动频率。
- 全面衡量游戏化表现，包括参与度、激活率、留存率、收入、增量影响和投资回报率（ROI）。
- 设计并运行A/B测试和对照组实验，持续提升活动效果。
- 识别表现不佳的机制，并基于数据做出优化、重新设计或停用的决策。
- 与产品、赌场、体育博彩、CRM/留存、VIP、分析和工程团队跨职能合作。
- 将业务和玩家需求转化为清晰、优先级明确的产品需求，识别平台功能的缺口。
- 建立活动设置、质量保证（QA）、测量和活动后分析的标准，记录最佳实践和流程。
📚 你的资格：
- 在iGaming领域有3年以上游戏化、实时运营（LiveOps）、客户关系管理（CRM）、留存或产品相关职位的经验。
- 有实际经验设计、配置和推出赌场游戏化机制，如比赛、任务、挑战、彩票、忠诚度计划、奖励掉落、转盘和战利品箱。
- 对奖金结构、下注要求、比赛逻辑、忠诚度进展、玩家参与度和留存机制有深入理解。
- 具备强大的分析能力，能够独立评估游戏化表现和投资回报率。
- 有使用对照组/保留组测量增量影响的经验。
- 有从概念到实施、分析和优化的完整活动管理经验。
- 对iGaming产品和业务指标有深刻理解。
- 能够在跨职能团队中高效工作，并将业务/玩家需求转化为清晰的产品需求。
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查看英文原文
Our client is an international product-based IT company specializing in the iGaming industry. Born in 2014, they rocked the CIS region and are now taking their success worldwide.
We are currently looking for a Bonus & Gamification Product Manager.
📋 Key responsibilities and your contribution:
- Own and develop the gamification product strategy across multiple brands and GEOs.
- Design, launch, and optimize gamification mechanics aligned with business and product goals, including tournaments, missions, challenges, lotteries, loyalty programs, prize drops, wheels, and loot boxes.
- Build and manage the Gamification & LiveOps calendar, aligned with Acquisition, CRM, and Retention strategies.
- Adapt mechanics, rewards, thresholds, and campaign frequency to specific GEOs and player segments.
- Measure gamification performance end-to-end, including engagement, activation, retention, revenue, incremental impact, and ROI.
- Design and run A/B tests and holdout/control-group experiments to continuously improve campaign effectiveness.
- Identify underperforming mechanics and make data-driven decisions on optimization, redesign, or discontinuation.
- Work cross-functionally with Product, Casino, Sportsbook, CRM/Retention, VIP, Analytics, and Engineering teams.
- Translate business and player needs into clear, prioritized product requirements and identify gaps in platform capabilities.
- Establish campaign setup, QA, measurement, and post-campaign analysis standards, documenting best practices and processes.
📚 Your qualifications:
- 3+ years of experience in Gamification, LiveOps, CRM, Retention, or Product roles within iGaming.
- Hands-on experience designing, configuring, and launching casino gamification mechanics such as tournaments, missions, challenges, lotteries, loyalty programs, prize drops, wheels, and loot boxes.
- Strong understanding of bonus structures, wagering requirements, tournament logic, loyalty progression, player engagement, and retention mechanics.
- Strong analytical skills with the ability to independently evaluate gamification performance and ROI.
- Experience measuring incremental impact using control/holdout groups.
- Proven experience managing campaigns end-to-end, from concept and setup through launch, analysis, and optimization.
- Strong understanding of iGaming product and business metrics.
- Ability to work effectively in cross-functional teams and translate business/player needs into clear product requirements.
➕ Nice to have:
- Experience with A/B testing of promotional mechanics and campaigns.
- Experience working across multiple brands and GEOs.
- Understanding of Tier 3 markets and player behavior.
- Experience working directly with casino game providers.
- Experience building or improving gamification products/platforms, rather than managing campaigns only.
- Experience establishing gamification processes, standards, and reporting from scratch.
Benefits:
⭐ Time Off & Recovery: 20 working days of fully paid annual leave, fully paid sick leave, and public holidays off according to company policy.
⭐ Health & Wellness: A flexible Benefits cafeteria that allows you to choose the perks that fit you best, with options including medical support, regular check-ups, mental health services, or gym access.
⭐ Education & Development: Internal and external training, industry events, language courses, and professional service subscriptions.
⭐ Workspace & Tech: All necessary corporate equipment provided, the flexibility to work fully remotely, and premium digital tools to enhance performance (e.g., AI tools, ChatGPT Plus).
⭐ Work Environment & Perks: Holiday bonuses, gifts for special occasions, paid business trips, and team events.
Originally posted on Himalayas