Campaign Operations Manager
关于 Plum Plum AI 是一个以人工智能为动力帮助贷款人识别机会，重新参与关系并通过高度个性化的推广来创建新管道的技术公司。由贷款人为贷款人构建，Plum 结合 AI,数据，自动化和管理竞选执行，以帮助金融机构将现有的数据和新的市场机遇转换成有意义的对话。我们的活动不是传统的大规模电子邮件营销.Plum 使用 AI 和前景层面数据创造个性化，一对一个的推广，同时利用专业发送基础设施和竞选技术保护客户域和最大限度地实现交付能力。普鲁姆正在寻找一个经验丰富的 **竞选运营管理员**,加入我们的团队在一个 **临时角色，有可能转变为全职职位**.我们需要一个能够迅速介入并掌握竞选执行权的人。这不是主要是一个战略或内容营销职位。你将积极工作在 **即时和智能 Reach**中，设置活动，管理发送帐户，加载和验证联系数据，监控交付能力，解决故障问题，确保竞选启动和成功运行。由于这个角色旨在提供立即的运营支持，因此需要先有 Instantly 和 SmartReach 的实践经验.**我们正在寻找一个了解出发活动操作的人，并且可以通过最小的平台培训迅速产生生产力。对于合适的人来说，此临时任务有可能成为永久性的角色，因为 Plum 继续扩大其竞选行动规模。What You'll Own #####_Campaign Setup&Execution - 在**Instantly 和 SmartReach 中构建，配置，启动和管理客户运动。- 一时管理多个客户竞选，发送帐户，收件箱和序列。- 在活动开始之前，上传，映射，验证和 QA 前景列表。- 配置发送时间表，日期限制，收件箱转换，回复路由，序列和竞选设置。- 管理针对现有客户关系的竞选活动，以重新激活和新获得前景。- 进行全面的预测质量检查，确保正确的受众，消息发送，发送帐户，排斥和设置。
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About Plum
Plum AI is an AI-powered technology company helping lenders identify opportunities, re-engage relationships, and create new pipeline through highly personalized outreach. Built by lenders for lenders, Plum combines AI, data, automation, and managed campaign execution to help financial institutions turn their existing data and new market opportunities into meaningful conversations.
Our campaigns are not traditional mass email marketing. Plum uses AI and prospect-level data to create personalized, one-to-one outreach while leveraging specialized sending infrastructure and campaign technology to protect customer domains and maximize deliverability.
The Opportunity
Plum is seeking an experienced **Campaign Operations Manager** to join our team in a **temporary role with the potential to transition into a full-time position**.
We need someone who can step in quickly and take hands-on ownership of campaign execution. This is not primarily a strategy or content-marketing position. You will be actively working inside **Instantly and SmartReach**, setting up campaigns, managing sending accounts, loading and validating contact data, monitoring deliverability, troubleshooting issues, and ensuring campaigns launch and run successfully.
Because this role is designed to provide immediate operational support, **prior hands-on experience with both Instantly and SmartReach is required.** We are looking for someone who understands outbound campaign operations and can become productive quickly with minimal platform training.
For the right person, this temporary assignment has the potential to develop into a permanent role as Plum continues to scale its campaign operations.
What You'll Own
#### Campaign Setup & Execution
- Build, configure, launch, and manage customer campaigns in **Instantly and SmartReach**.
- Manage multiple customer campaigns, sending accounts, inboxes, and sequences simultaneously.
- Upload, map, validate, and QA prospect lists before campaigns go live.
- Configure sending schedules, daily limits, inbox rotation, reply routing, sequences, and campaign settings.
- Manage campaigns targeting both existing customer relationships for reactivation and newly sourced prospects.
- Perform thorough pre-launch QA to ensure the correct audience, messaging, sending accounts, exclusions, and settings are in place.
- Maintain campaign calendars and keep launches moving against committed timelines.
#### Email Infrastructure & Deliverability
- Manage lookalike sending accounts and domains used to protect customers' primary email domains.
- Coordinate and monitor inbox warm-up before campaign launch.
- Manage appropriate sending ramp-up and daily sending volumes.
- Monitor sender reputation, bounce rates, spam signals, unsubscribes, and other deliverability indicators.
- Troubleshoot sending-account connections, reply routing, campaign configuration, and other platform issues.
- Work comfortably with Microsoft 365 and Google Workspace sending environments.
- Identify potential deliverability problems early and take or recommend corrective action.
#### Contact & Data Management
- Work with Plum's Data Science and Account Management teams to prepare campaign audiences.
- Validate contact files and identify duplicates, missing information, malformed records, or other data-quality issues.
- Properly manage existing contacts, newly sourced prospects, exclusion lists, blacklists, and suppression lists.
- Ensure contacts are assigned to the appropriate loan originator, salesperson, territory, sending account, and campaign.
- Coordinate contact enrichment and data corrections as needed.
- Maintain strong data hygiene throughout campaign execution.
#### Personalization & Messaging QA
- Translate approved customer messaging into executable campaign sequences.
- QA AI-generated and personalized outreach to ensure messages sound natural and appropriate for the individual recipient.
- Validate personalization fields, variables, and prospect-specific content before launch.
- Recognize messaging that could appear generic, automated, repetitive, or inappropriate given an existing customer relationship.
- Ensure follow-up sequences maintain the feel of genuine one-to-one communication.
#### Campaign Monitoring & Optimization
- Monitor active campaigns daily.
- Track sending activity, delivery, replies, meaningful responses, positive responses, bounces, unsubscribes, and other campaign indicators.
- Identify abnormal campaign behavior or performance trends and escalate issues quickly.
- Pause or adjust campaigns when deliverability, data quality, messaging, or customer concerns require intervention.
- Optimize sending volumes, sequencing, timing, and configuration based on campaign performance.
- Ensure customer replies are routed correctly to the appropriate real inbox or team member.
- Help distinguish meaningful business responses from automated replies, out-of-office messages, unsubscribes, and other non-actionable responses.
#### Reporting & Customer Success Support
- Provide Account Managers with accurate, timely campaign status and performance information.
- Maintain clear reporting on contacts loaded, contacts reached, sending volume, replies, meaningful responses, and other agreed-upon KPIs.
- Proactively surface campaign risks, delays, dependencies, and blockers.
- Document campaign setup, changes, issues, and resolutions.
- Support campaign performance reviews and identify opportunities for improvement.
- Partner closely with Account Management to ensure execution aligns with customer expectations and commitments.