Marketing Manager (RYW6X83R)
完全远程 南非 独立承包商 专职，英国营业时间 快速增长的英国短期租管理公司 About the Role Outsource Ability 正在为我们的客户之一招聘，一个短期租经理公司。他们管理英国，迪拜和塞浦路斯的所有者房地产并每月增加新单位。他们寻找分析，商业化的市场管理员。该角色的主要目标是连接公司的营销和领先代层中的点子。该公司目前通过社交媒体，Meta 广告和网站来吸引所有物资主头条。你将监督所有这些道，测量每个道的表现，并向创始人报告工作和投资的地方。这是一个战略性的，大图像角色而不是实践创造性作用，随着公司的成长取得了市场营销功能领导的进展空间。关键责任：营销监督与协调 ·监督所有营销道，包括有机社交媒体，Meta 广告，网站和 SEO. ·指导和支持内部社交媒体经理，并作为她的升级和方向。·与外部网站和 SEO 机构协调来跟踪和确保工作正在推动合格流量。· 让创始人目前管理的 Meta 广告管理处于你的监督之下。· 在所有道上保持平衡视觉，而不是专注于任何一个道。领先跟踪和 CRM ·确保每个领先者在 GoHighLevel 中准确捕获并记录其来源。· 监测从首次查询到签署的房地产业主如何通过管道进行导航。· 与销售团队合作以使营销和销售活动协调一致。报告和分析 · 为创始人制作一周报道涵盖领先量，领先源分区和领先者的结果。· 在一个整合视图中比较社交媒体与 SEO 相对付费广告等道之间的表现。·根据数据，建议如何增加，减少或重新分配营销支出。·将绩效数据转化为支持战略决策的清晰和简洁见解。战略与品牌。· 与创始人一起参与公司的营销战略和增长规划。·定期与营销团队进行审查和计划会议以改善结果。·保护从第一次意识到所有者之前一致的品牌和客户体验。
查看英文原文
Fully Remote — South Africa | Independent Contractor | Full-time, UK business hours | A fast-growing UK short-term rental management company
About the Role
Outsource Ability is recruiting on behalf of one of our clients, a short-term rental management company. They manage properties for owners in the UK, Dubai and Cyprus and are adding new units every month. They are looking for an analytical, commercially minded Marketing Manager.
The core objective of this role is to connect the dots across the company's marketing and lead generation. The company currently brings in property-owner leads through social media, Meta ads and its website. You will oversee all of these channels, measure how each one performs, and report to the founder on what is working and where to invest. This is a strategic, big-picture role rather than a hands-on creative one, with clear room to progress into leading the marketing function as the company grows.
Key Responsibilities
Marketing Oversight and Coordination
- Oversee all marketing channels, including organic social media, Meta advertising, the website and SEO.
- Lead and support the in-house social media manager, and act as her point of escalation and direction.
- Coordinate with the external website and SEO agency to track progress and make sure the work is driving qualified traffic.
- Bring Meta ads management, currently run by the founder, under your oversight.
- Keep a balanced view across all channels rather than focusing on any single one.
Lead Tracking and CRM
- Make sure every lead is captured accurately in GoHighLevel and its source is recorded.
- Monitor how leads move through the pipeline from first enquiry to signed property owner.
- Work with the sales team so marketing and sales activity are aligned.
Reporting and Analysis
- Produce a weekly report for the founder covering lead volume, lead source split and the outcome of leads.
- Compare performance across channels, such as social media against SEO against paid ads, in one consolidated view.
- Recommend where to increase, reduce or reallocate marketing spend, based on the data.
- Turn performance data into clear, concise insight that supports strategic decisions.
Strategy and Brand
- Contribute to the company's marketing strategy and growth planning alongside the founder.
- Run regular review and planning sessions with the marketing team to improve results.
- Protect a consistent brand and customer experience from first awareness through to owner referrals.
Systems
- GoHighLevel (CRM)
- Meta Ads Manager
- Google Workspace
Experience with every system is not essential, but you must be confident learning new technology.
What We're Looking For
Essential
- At least three years of experience in marketing management, growth marketing or a hybrid sales and marketing role.
- Strong CRM proficiency, including pipeline tracking and reporting.
- Proven ability to measure marketing performance and attribute leads to their source.
- An analytical, data-driven approach to marketing decisions.
- Experience overseeing multiple channels, such as social media, paid ads and SEO.
- Experience coordinating with agencies, freelancers or a small team.
- Clear, concise reporting to senior leadership.
- A strategic, big-picture mindset.
- An ownership-driven approach in a small, fast-growing company.
Advantageous
- Hands-on GoHighLevel experience.
- Experience managing Meta advertising campaigns and budgets.
- Experience in short-term rentals, property, hospitality or B2B lead generation.
- Working knowledge of SEO.
- Management experience.
Working Arrangements
- You will report directly to the founder, with a weekly reporting meeting.
- The social media manager will report to you.
Remote Work Requirements
Applicants must:
- Be based in South Africa.
- Have a modern laptop or PC with an Intel i5 / AMD Ryzen 5 processor or equivalent and a minimum of 8GB RAM.
- Have a stable fibre internet connection with a minimum of 50 Mbps download and 50 Mbps upload.
- Have a functional UPS, inverter or power station able to run their router and laptop for a minimum of 4 hours during load shedding.
- Have a professional noise-cancelling headset with a clear microphone.
- Have a quiet workspace suitable for calls and video meetings.
- Be available for the agreed hours during UK business times.
Originally posted on Himalayas