客户经理
Account Executive
职位：客户经理 – 市场部
职位概述
客户经理是客户的首要联系人和战略合作伙伴，负责管理所有营销服务的各个方面。该职位结合项目管理、客户沟通和绩效策略，确保活动顺利进行，达成结果，并保持良好的客户关系。客户经理与内部团队协作推动项目执行，提供持续的见解和建议，并确保客户满意度和留存。
按周期划分的关键职责
日常职责
- 及时、专业地回复客户邮件和消息
- 检查所有正在执行的营销活动（广告、内容、设计、网站等）
- 与内部团队沟通以解决问题并推进项目
- 在项目管理系统中跟踪所有时间和活动
每周职责
- 参加内部团队会议和客户会议
- 与团队成员一起制定策略，优化各服务的营销表现
- 监控活动、设计、网站和内容项目的进度，确保按时准确交付
每月职责
- 与客户会面，讨论绩效指标、活动健康状况和整体满意度
- 展示广告账户活动的洞察，并与客户合作提出新的活动或创意想法
- 根据客户需求调整营销时间表和交付成果
季度职责
- 为客户提供新常青营销活动的开发和上线
- 与内容和技术团队合作，展示并优化SEO策略
- 进行完整的账户健康检查，确保客户得到充分支持和信息
- 在适当的时候识别跨渠道整合或服务升级的机会
绩效评估标准
关键绩效指标（KPI）：
- 客户留存率和满意度评分
- 活动/项目交付的及时性和准确性
- 响应速度和沟通评分（来自内部和客户的反馈）
- 活动表现改进（转化率、参与度、线索质量）
软技能与领导力标准：
- 与客户和内部团队清晰、友好且有效地沟通
- 主动解决问题并跟进项目
- 在文档、活动设置和报告中注重细节
- 在活动构思和执行中做出创意贡献
成长与发展期望：
- 持续学习和提升专业能力
查看英文原文
Account Executive – Marketing Department
Role Summary
The Account Manager serves as the primary point of contact and strategic partner for clients, overseeing all aspects of their marketing services. This role blends project management, client communication, and performance strategy to ensure campaigns run smoothly, results are met, and relationships are strong. The Account Manager collaborates with internal teams to drive project execution, provides ongoing insights and recommendations, and ensures client satisfaction and retention.
Key Responsibilities by Cadence
Daily Duties
- Respond to client emails and messages in a timely, professional manner
- Check on all active marketing campaigns in production (ads, content, design, website, etc.)
- Communicate with internal teams to solve problems and push projects forward
- Track all time and activity in the project management system
Weekly Duties
- Attend internal team meetings and client-facing meetings
- Strategize with team members to optimize marketing performance across services
- Monitor the status of campaign, design, web, and content projects to ensure on-time and accurate delivery
Monthly Duties
- Meet with clients to discuss performance metrics, campaign health, and overall satisfaction
- Present insights on ad account activity and collaborate with clients on new campaign or creative ideas
- Adjust marketing timelines and deliverables as needed to stay aligned with client goals
Quarterly Duties
- Develop and launch new evergreen marketing campaigns for clients
- Present and refine SEO strategies in collaboration with content and technical teams
- Conduct a full account health check to ensure clients are well-supported and informed
- Identify opportunities for cross-channel integration or upsell of services where appropriate
Performance Review Benchmarks
Key Performance Indicators (KPIs):
- Client retention rate and satisfaction scores
- Timeliness and accuracy of campaign/project delivery
- Responsiveness and communication score (internal/client feedback)
- Campaign performance improvements (conversion rates, engagement, lead quality)
Soft Skills & Leadership Benchmarks:
- Clear, friendly, and effective communication with clients and internal teams
- Proactive problem-solving and project follow-through
- Attention to detail in documentation, campaign setup, and reporting
- Creative contribution to campaign ideation and execution
Growth & Development Expectations:
- Stay up to date on current marketing trends, tools, and campaign types
- Participate in at least one professional development session per review cycle
- Regularly contribute process improvement or client service ideas to leadership
- Share campaign success stories or creative wins with the team
Reports To:
Director of Client Services
Direct Reports (if applicable):
None
Salary: 60,000 + performance bonusesOriginally posted on Himalayas