FBS Marketing Decision Scientist
我们的客户是美国最大的保险公司之一,提供了广泛的保险和金融服务产品,总书面费用超过25亿美元 (P&C).通过48,000多名专属和独立代理商和近18500名员工的努力,我们自豪地为50个州内的1千万多家家庭提供1900多种个人政策。最后,我们的客户是世界上最大的保证集团的一部分。你在与我们一起旅程中可以预期什么:一个坚实的创新型公司强有市场存在 动态,多元化和多元文化的工作环境领导者拥有深入的市场知识和战略愿景 我们正在寻找一个营销决策科学家,通过增量测试,因果推理和先进分析来推动市场测量和媒体效率。这个角色将与跨功能利益相关者合作,以提供可操作的见解,优化媒体投资并改善业务结果。团队职能 媒体测量和分析团队支持媒体团队执行和优化媒体预算,通过对投资决定进行分析严格性。该团队执行增量测验,构建测量模型和绩效报告。作用描述 本角色负责:·规划和实施增量测量的测试 · 开发其他形式的营销测量以提供全面的营销效率图像。· 向领导层和利益相关者传达结果。理想候选人将能够舒适地向各类利益相关者的分析结果解释,从初级到 C-suite 等范围内的利益相关者。他们将能够明确传达可操作的见解,从而提高营销效果。要求 · 对实体问题应用因果推断工具 (差异化,合成控制,倾向分数匹配)的经验。·实验设计和增速性测试的经验。· 分析和/或数据科学领域至少3年的经验。· 与大型复杂的数据集工作经验。• R 或 Python,SQL 和 Power BI 的实操了解。· 在技术领域获得学士学位。· 英语流利优势 ·竞争性工资和基于绩效的奖励 ·综合福利方案 ·职业发展和培训机会 ·灵活的工作安排 (远程)·动态和包容性的工作崇拜
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Our Client is one of the United States’ largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, our Client is part of one the largest Insurance Groups in the world.
What to expect on your journey with us:
A solid and innovative company with a strong market presence
A dynamic, diverse, and multicultural work environment
Leaders with deep market knowledge and strategic vision
We are seeking a Marketing Decision Scientist to drive marketing measurement and media effectiveness through incrementality testing, causal inference, and advanced analytics. This role will partner with cross-functional stakeholders to deliver actionable insights that optimize media investments and improve business outcomes.
Team Function
The Media Measurement & Analytics team supports the media teams in executing and optimizing media budgets by providing analytical rigor to investment decisions. The team executes incrementality tests, builds measurement models, and reports on performance.
Role Description
This role will be responsible for:
- Planning and implementing incrementality tests
- Developing other forms of marketing measurement to provide a full picture of marketing effectiveness.
- Communicating results to leadership and stakeholders.
The ideal candidate will be comfortable interpreting results of analyses to stakeholders across a wide range of seniority, from entry-level to C-suite. They will be able to clearly communicate actionable insights that will improve marketing efficiency.
Requirements
- Experience applying causal inference tools (Difference-in-Differences, synthetic controls, propensity score matching) to real-life problems.
- Experience with experimental design and incrementality testing.
- At least 3 years of experience in Analytics and/or Data Science.
- Experience working with large and complex datasets.
- Working knowledge of R or Python, SQL, and Power BI.
- Bachelor’s degree in a technical field.
- Fluency in English
Benefits
- Competitive salary and performance-based bonuses
- Comprehensive benefits package
- Career development and training opportunities
- Flexible work arrangements (remote)
- Dynamic and inclusive work culture within a globally renowned group
- Private Health and Dental Insurance
- Pension Plan
- Meals tickets
- Life Insurance
By applying for this position, candidates acknowledge and agree that:
• Personal Data Processing: The personal data provided during the recruitment and selection process will be collected, processed, and retained for legitimate recruitment and compliance purposes, in accordance with applicable data protection and privacy laws and FBS internal policies.
• Legal Authorization to Work: Employment with FBS is conditional upon the candidate having valid, local legal authorization to work in the country where the role is based at the time of hire. FBS does not sponsor or obtain work authorization unless explicitly stated.
• Exclusivity of Employment and Conflict of Interest: Upon acceptance of an offer and during employment with FBS, employees will not be permitted to engage in parallel employment, professional activities, or paid work for other entities. Any ownership, partnership, directorship, or participation in other businesses or companies must be fully disclosed and formally reviewed in accordance with FBS internal conflict‑of‑interest and external engagement policies prior to the start date or as soon as such circumstances arise.
Failure to comply with these conditions may impact the hiring decision or employment continuation.
Originally posted on Himalayas