Meta Media Buyer
关于角色：我们正在寻找一个经验丰富的 Meta Media 买家，拥有 B2B 领先生成体验，一位了解如何构建和扩展领先生成活动的人 Meta Media 买家。保险，汽车或其他大规模消费行业是一个强大的优势。你需要在 Meta 广告和直接响应视频方面先进的专业知识，使用性能数据来产生合格的领先者，入口调用和可测量客户收购。这个角色围绕增长，效率和广告支出回报而建立。你将从最初的战略和创意规模测试到优化。你还将密切合作于创意方面，开发活动角度，消息传递，子，标题和视频概念或脚本，以吸引关注并驱动行动。核心任务：• 在关联保险提供中构建，启动和扩展 Meta 广告运动。•为新竞选活动和 A/B 测试开发原始广告副本，视频脚本和创意概念。•与内部或自由创作者合作制作高转换型 UGC 风格和脚本的视频广告。•不断测试子，CTAs 和复制变化来提高转换率。•分析性能数据并优化 CPI,CPA,CVR,ROAS 等 KPIs. • 与关联合作伙伴和呼叫买家协调竞选目标和领先质量。• 保持 Meta 广告政策，竞争对手趋势以及监管垂直领域的合规性变化前进。• 记录学习，分享获胜公式，并帮助建立创意测试框架。必须有：• 3年以上在关联或领先生成中购买 Meta 媒体经验。• 在 Meta 金融服务政策工作有一定的经验。• 深入了解直接响应原则，道优化和目标受众。•自主创业态度，能够在快速发展的性能驱动环境中取得成功。•强大的 （C 级）书面和口头英语沟通技能。•全职工作能力 CST 或 EST 一致时间。好处：• 在汽车保险行业实践经验强烈喜欢。原始地发布于喜马拉雅山。
查看英文原文
About the Role:
We’re seeking an experienced Meta Media buyer with B2B Lead Generation experience, a Meta Media Buyer who knows how to build and scale lead generation campaigns, with insurance, auto, or other high-volume consumer industries being a strong plus. You’ll need advanced expertise in Meta advertising and direct-response video, using performance data to generate qualified leads, inbound calls, and measurable customer acquisition.
This role is built around growth, efficiency, and return on ad spend. You’ll take ownership of campaigns from initial strategy and creative testing through optimization and scale. You’ll also work closely on the creative side, developing campaign angles, messaging, hooks, headlines, and video concepts or scripts that capture attention and drive action.
Core Tasks:
• Build, launch, and scale Meta ad campaigns across affiliate insurance offers.
• Develop original ad copy, video scripts, and creative concepts for new campaigns and A/B tests.
• Collaborate with internal or freelance creators to produce high-converting UGC-style and scripted video ads.
• Continuously test hooks, CTAs, and copy variations to improve conversion rates.
• Analyze performance data and optimize for KPIs such as CPL, CPA, CVR, ROAS.
• Align campaign targeting and lead quality with affiliate partners and call buyers.
• Stay ahead of Meta ad policies, competitor trends, and compliance shifts in regulated verticals.
• Document learnings, share winning formulas, and help build creative testing frameworks.
Must Haves:
• 3+ years of Meta media buying experience in affiliate or lead generation.
• Must have some experience working within financial services policy in Meta.
• Strong knowledge of how Meta pixels and CAPI setup works.
• Strong creative and copywriting skills — you can write ad copy and video scripts that drive direct response.
• Experience developing and testing video ads from concept to final edit.
• Deep understanding of direct-response principles, funnel optimization, and audience targeting.
• Self-starter attitude with the ability to thrive in a fast-paced, performance-driven environment.
• Strong (C-level) written and verbal English communication skills.
• Ability to work full-time CST or EST-aligned hours .
Nice to Have:
• Hands-on experience in the auto insurance industry strongly preferred.Originally posted on Himalayas