出海雷达

整合电商总监/高级总监

Director/Senior Director of Integrated Commerce

市场运营限定地区(需当地身份)
公司Scentbird
薪资未公开
工作地点United States
地域资格限定地区(需当地身份)
时区要求日间重叠约 9 小时,基本正常作息
用工类型Full Time
发布时间14 天前
数据来源Himalayas
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注意地域限制:该职位明确限定在 United States 招聘。如果你是位于中国大陆的求职者,通常需要当地工作身份才能投递,或需与雇主确认是否接受独立合同(Contractor)形式合作。

作为Scentbird Inc整合电商部的总监/高级总监,向首席营销官汇报,您负责Scentbird和Drift在月度订阅之外的所有收入。这涵盖了我们在所有销售市场的业务(亚马逊为主要渠道)、批发零售以及scentbird.com和drift.co上的按需电商,以及“Good Morning America”等现场机会,覆盖美国及国际市场。我们正在经历批发和亚马逊渠道的显著增长,在沃尔玛和亚马逊上均位列品类第一,现寻求一位有经验的领导者来捍卫并进一步巩固我们的市场领导地位。

您将处于商品管理、市场运营、关键客户管理和渠道损益责任的交汇点,并与运营部门紧密合作以推动市场进入。您的主要KPI是在批准的利润率范围内实现渠道收入。您需要确保我们的整合电商渠道推动公司整体增长,并且彼此之间无缝协作而非相互竞争。

您将负责以下内容:

  • 美国批发零售
  • 负责沃尔玛、塔吉特、AutoZone、Meijer、山姆会员店、好市多及未来客户的销售进店、销售到位及联合商业计划。
  • 利用您的网络为我们的业务开拓新的零售客户并主导提案演示。
  • 扩大现有客户的SKU数量和门店数量。
  • 建立产品评审日历,主导买家演示、定价对话和促销谈判。
  • 管理经销商和制造商代表,决定使用他们还是直接销售。
  • 负责贸易支出、扣除项、追偿及符合每个零售商的路由、标签和包装要求。
  • 与运营部门合作处理箱装、零售准备包装、EDI、陈列图执行和补货预测。
  • 通过零售商媒体网络和现场商品管理合作伙伴提升店内表现。
  • 渠道架构与治理
  • 在DTC、亚马逊和零售渠道中负责价格和包装架构,使每个渠道各司其职而非互相压价。
  • 与财务部门共同构建渠道损益视图:按渠道划分的收入、毛利、贡献毛利以及渠道的贸易或广告成本。
  • 向高管团队汇报渠道表现。
  • 预算与预测
  • 主导整合电商渠道的预测工作
查看英文原文

As the Director/Sr. Director of Integrated Commerce of Scentbird Inc, reporting into the CMO, you own the revenue generated outside of the monthly subscription for Scentbird and Drift. That covers our business across every marketplace we sell in (Amazon being the primary channel), wholesale retail and a la carte e-commerce on scentbird.com and drift.co, and on-air opportunities such as “Good Morning America”, all in the United States and in international markets. We have been experiencing very significant growth in our Wholesale and Amazon channels, achieving #1 category position at Walmart and on Amazon, and we are looking for an experienced leader to defend and further our market leadership.

You work at the intersection of merchandising, marketplace operations, key account management, and channel P&L ownership, in tight partnership with the Operations function for the go to market. Your primary KPI is channel revenue within approved margin parameters. You are responsible for making sure our Integrated Commerce channels drive overall company growth and seamlessly co-exist rather than competing with each other.

What You'll Be Responsible For:

  • US Wholesale Retail
  • Own sell in, sell through, and joint business plans for Walmart, Target, AutoZone, Meijer, Sam's Club, Costco and future accounts.
  • Utilize your network to open new retail accounts for our business and lead pitch presentations.
  • Expand SKU count and door count inside existing accounts.
  • Build the line review calendar and lead buyer presentations, pricing conversations, and promotional negotiations.
  • Manage brokers and manufacturer representatives, and decide where we use them and where we sell direct.
  • Own trade spend, deductions, chargebacks, and compliance with each retailer's routing, labeling, and packaging requirements.
  • Work with Operations on case packs, retail ready packaging, EDI, planogram execution, and replenishment forecasting.
  • Drive in store performance through retailer media networks and field merchandising partners.
  • Channel Architecture and Governance
  • Own the price and pack architecture across DTC, Amazon, and retail so each channel earns its place instead of undercutting the others.
  • Build the channel P&L view with Finance: revenue, gross margin, contribution margin, and trade or advertising load by channel.
  • Report channel performance to the executive team.
  • Budget & Forecasting
  • Lead forecasting for Integrated Commerce channels and annual budget planning process.
  • Owned E-commerce (scentbird.com and drift.co)
  • Grow total e-commerce revenue, e-commerce revenue per visitor and average order value through product page quality, cross sell, bundling, gifting, and post purchase offers.
  • Own the e-commerce promotional calendar for both sites and align it with the acquisition and CRM calendars.
  • Partner with Product and Engineering on the catalog structure, merchandising tools, and site experience you need to do the above.
  • Amazon
  • Own the full Amazon business for both brands across the US and abroad: catalog, content, pricing, inventory, advertising, and profitability, in partnership with an agency.
  • Manage our Amazon agency with the joint goal to deliver on revenue KPIs while protecting margin goals.
  • Own listing and brand store quality, A+ content, variation structure, Subscribe and Save economics, review velocity, and Buy Box integrity.
  • Own advertising effectiveness (TACOS, ROAS) and promotional strategy (Prime Day and other promotions).
  • Forecast demand and manage FBA inventory in coordination with our in house fulfillment operation.
  • Set Amazon strategy and a la carte pricing for all new product launches, execute all new product launches on Amazon in a timely manner.
  • International
  • Build the wholesale channel in international markets.
  • Lead outreach to and negotiation with international retailers, category buyers, and brokers.
  • Work with Legal, Regulatory, and Supply Chain on ingredient compliance, labeling, duties, and landed cost by market.
  • What We'll Love About You (background & traits):
  • Omnichannel Literate– You are equally comfortable in Wholesale and Amazon space, and you know your way around DTC e-commerce.
  • Numerate – You build the model yourself before you ask anyone else to build it for you.
  • A Negotiator – You hold price and terms under pressure from buyers who negotiate for a living.
  • Operationally Grounded – You understand case packs, lead times, and chargebacks, and you act as One Team with your Operations colleagues.
  • Brand Protective – You expand distribution without cheapening either brand.
  • An Owner – You take the outcome, not the task list. You bring a point of view, not the status update.
  • Direct – You surface bad news early and you bring the tradeoff with it.

What You'll Need to Have (required qualifications):

  • Bachelor's degree in Business, Marketing, or a related field.
  • 10+ years across wholesale key account management and Amazon marketplace management in the US; DTC e-commerce experience is a plus. We expect real depth in wholesale and credible hands-on experience in Amazon.
  • Demonstrated P&L ownership, with accountability for both top line and margin.
  • A proven record selling into national Mass, Club, or Specialty retailers, including line reviews and annual joint business plans. Experience with Walmart, Target and Club mandatory.
  • Hands on fluency with Seller Central, retailer portals, and retail media platforms.
  • A strong analytical toolkit including financial modeling in spreadsheets.
  • Experience managing brokers, distributors, and/or international accounts.
  • Willingness to travel for buyer meetings, line reviews, and trade shows as needed.

Nice to Have:

  • Category experience in Aircare.
  • Experience launching wholesale distribution into a new country outside of the US.

What You'll Love About Us:

  • Competitive base compensation
  • Bonus program
  • Remote first*
  • Paid Time Off and Work From Home
  • Wellness Days
  • 401k with Company Match
  • Medical, Dental, Vision, and Commuter Benefits
  • Flexible Spending Accounts, as well as Dependent Care Flexible Spending Accounts
  • Complimentary Scentbird Membership
  • A fun, creative and energetic work environment

We are hiring in the following states: California, Florida, Georgia, Illinois, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Texas, Virginia, Washington.

Originally posted on Himalayas

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