Demand and Lifecycle Marketing Manager
角色概述：想象一个医生寻找更好的方法来运营他们的实践。你帮助他们找到我们，了解我们的产品，选择我们。然后你帮助他们快速获得他们所需要的东西，看到价值并与我们呆了几年。从第一点击到忠实的客户，这段旅程是你的，塑造所有我们的产品。需求和生命周期都在此等同，因为赢得客户和保持客户既会带来收入。你将拥有我们的付费道，有付费媒体自由职业者支持你，你将建立一支团队，每个角色都适合在一起：一个拥有有机的内容经理，一个拥有我们的合作伙伴道的合作伙伴经理和一个塑造我们故事和推出的产品营销经理。我们每个人都领导了一个领域，但我们都朝着一方向走动。这里没有随意的营销行为。期望高标准和真正的支持。你将获得明确的优先事项，诚实反以及做出最好的工作的工具，包括人工智能。我们喜欢赢得，我们一起赢得。我们的计划和员工让我们保持稳定，而我们在成长中，如果你在这里做出伟大的工作，你会繁荣。你会做什么：· 关注收入。跟踪什么变成关闭交易，而不仅仅是领先者。分析转换从第一接触到关闭交易，找出大多数人卡在哪里，并进行实验来解决它。在 HubSpot 和人工智能中建立仪表板和归因。·超越 MQL.培养引领直到他们准备购买，受信号和意图指导，因此我们可以在合适的时刻达到正确的人。与 BDR 团队合作将这些信号变成集成活动中的行动。· 在 HubSport 内构建竞选活动。从头到尾运行运动：表格，工作流程，电子邮件，跟踪和登陆页面。在营销和 RevOps 规范中管理日常 HubSpot 管理者和数据卫生指南。·生命周期。通过我们的内容管理员来建立复杂的生命周期和教育路径，帮助前景走向道并做出决定。同样在所有产品中构建客户生命周期路径进行登录，采用，保留和交叉销售。· 与销售合作伙伴。与 BDR 和销售领导者协调对目标，递送和反。将每个活动变成了销售，BDR,CS 和领导者的明确简介，促进回应和信息流动。· 运行活动，网络研讨会和电子邮件。推广事件和网络研讨會，自有注册和跟踪，处理电子邮件分类和发送。
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Role Overview:
Picture a chiropractor looking for a better way to run their practice. You help them find us, understand what we offer, and choose us. Then you help them get what they need to see value fast and stay with us for years. That journey, from first click to loyal customer, is yours to shape across all our products.
Demand and lifecycle matter equally here, because winning a customer and keeping one both drive revenue. You'll own our paid channels, with a paid media freelancer to support you, and you'll build alongside a team where every role fits together: a Content Manager who owns organic, a partner manager who owns our partner channels, and a Product Marketing Manager who shapes our story and our launches. Each of us leads a domain, but all of us move in one direction. No random acts of marketing here.
Expect high standards and real support. You'll get clear priorities, honest feedback, and the tools to do your best work, including AI. We like to win, and we win together. Our plan and our people keep us grounded while we grow, and if you're here to do great work, you'll thrive.
What You’ll Do:
- Follow the revenue. Track what turns into closed deals, not just leads. Analyze conversion from first touch to closed deal, find where the most people get stuck, and run experiments to fix it. Build funnel dashboards and attribution in HubSpot and with AI.
- Go beyond the MQL. Nurture leads until they're ready to buy, guided by signals and intent, so we reach the right people at the right moment. Work with the BDR team to turn those signals into action within integrated campaigns.
- Build campaigns in HubSpot. Run campaigns from start to finish: forms, workflows, emails, tracking, and landing pages. Handle routine HubSpot admin and data hygiene inside the standards set by marketing and RevOps.
- Guide the lifecycle. Build sophisticated lifecycle and education paths with our Content Manager that help prospects move down the funnel and make decision. Similarly build customer lifecycle paths for onboarding, adoption, retention, and cross-sell across all our products.
- Partner with sales. Align with the BDR and sales leaders on targeting, handoffs, and feedback. Turn every campaign into a clear brief for sales, BDRs, CS, and leadership and facilitate the flow of feedback and information around campaigns.
- Run events, webinars, and email. Promote events and webinars, own registration and follow-up, and handle email segmentation and sends.
- Use AI well. Use AI and agentic tools in your core work: content production, lead scoring and routing, outbound sequencing with the BDR team, and reporting. Build alerts for conversion drops and stalled leads. Check the math and the output every time.
- Own execution. Keep the plan and the deadlines moving. Know who to tap, ask early, and say what's at risk and what you need before anyone has to chase you.
Who You Are:
- B2B SaaS builder. You've built demand generation and lifecycle programs in B2B SaaS, and you're deeply skilled in HubSpot.
- Revenue-first. You care most about revenue. You know other metrics are indicators and metrics to influence, not the goal, and you know how to use those signals and intent to cultivate buyers.
- Numbers person. You deeply believe math is for marketers. You love funnel math and experiments, get curious when a conversion rate moves, and dig in until you know why. You turn numbers into decisions and explain them in plain language so the whole team can act on them.
- Customer-minded. You think like a customer. You know lifecycle frameworks, like Reforge's retention and engagement, and you know that retaining the customers we have is just as mission critical as bringing new customers through the door.
- AI-fluent. You use AI every day, you can show us what you've built, and you check its work. You know it can't replace good thinking and strong foundations.
- Paid media savvy. You know paid media well enough to direct a freelancer and to test across channels, but you're not a media buyer.
- Wildly organized, radically open. You're wildly organized and communicate before anyone has to ask. You know marketing earns its seat at the table every day, and you fight to protect the trust we earn. You protect it by working in the open: sharing plans, misses, and wins, owning your results, and inviting people in early.
- Startup-ready. You're comfortable with startup chaos and a good pivot, and you sometimes feel like a jack of all trades. You also know how to protect your plate and say no when things don't push our goals forward.
- Great collaborator. You work well with sales, CS, product, and leadership, and you know who to tap to get things done on time.
Originally posted on Himalayas