Communications Specialist (Social Media & Marketing)
职位总结：通信专家制定和执行沟通，宣传和社交媒体营销策略，提高 TANF 机构，利益相关者以及服务的家庭对健康婚姻的益处的认识。这一角色将复杂的研究和政策转化为数字和印刷道中清晰，有吸引力的观众合适的信息，确保内容是准确的，尊重的，不具污名性的，并符合现行品牌和传播标准。关键责任 ·设计和实施支持婚姻意识技术援助工作的一套多道通信和社交媒体市场计划。· 编写，编辑和安排社交媒体，新闻稿，网页，公开资料，谈话点和准备的材料内容。· 将婚姻，家庭稳定性和经济流动性研究结果转化为可访问信息，包括 TANF 案例工作者和项目参与者。·与项目经理和客户协调管理编辑日历，竞选时间表以及内容审批工作流程。·跟踪并报告参与度指标和活动绩效，使用分析来完善消息传递和目标定位。· 与图形插画师合作以确保视觉和书面内容一致和品牌上。·确保所有面向公众的内容符合第508条可访问性，简单语言和联邦审查要求。·监督家庭政策沟通环境并推及时，基于证据的传播机会。需要资格。·在战略通信和社交媒体营销方面具有经验证明，包括付费和有机竞选管理和分析。·对 TANF 计划及其服务的人口的知识，敏感于低收入家庭的信息传递。·熟悉婚姻社会经济益处研究以及能够负责任地无耻地进行沟通。· 优秀的写作，编辑和讲故事能力在数字化和印刷形式中。· 对社交媒体管理，电子邮件营销和分析平台的熟练知识。· 了解简单语言和508条可访问性标准。优先资格 ·代表政府机构或人力服务组织进行沟通经验。·对婚姻，关系或家庭加强公众意识。
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Position Summary
The Communications Specialist develops and executes the communications, outreach, and social-media marketing strategy that raises awareness of the benefits of healthy marriage among TANF agencies, stakeholders, and the families they serve. This role translates complex research and policy into clear, compelling, audience-appropriate messaging across digital and print channels, ensuring content is accurate, respectful, non-stigmatizing, and consistent with applicable branding and communications standards.
Key Responsibilities
- Design and implement a multi-channel communications and social-media marketing plan supporting the marriage-awareness technical assistance effort.
- Draft, edit, and schedule content for social media, newsletters, web pages, fact sheets, talking points, and press-ready materials.
- Translate research findings on marriage, family stability, and economic mobility into accessible messaging for diverse audiences, including TANF caseworkers and program participants.
- Manage editorial calendars, campaign timelines, and content-approval workflows in coordination with the Project Manager and the client.
- Track and report engagement metrics and campaign performance, using analytics to refine messaging and targeting.
- Collaborate with the Graphic Illustrator to ensure visual and written content are aligned and on-brand.
- Ensure all public-facing content meets Section 508 accessibility, plain-language, and federal review requirements.
- Monitor the family-policy communications landscape and recommend timely, evidence-based outreach opportunities.
Required Qualifications
- Demonstrated experience in strategic communications and social-media marketing, including paid and organic campaign management and analytics.
- Knowledge of the TANF program and the populations it serves, with sensitivity to messaging for low-income families.
- Familiarity with the research on the social and economic benefits of marriage, and the ability to communicate it responsibly and without stigma.
- Excellent writing, editing, and storytelling skills across digital and print formats.
- Proficiency with social-media management, email-marketing, and analytics platforms.
- Understanding of plain-language and Section 508 accessibility standards.
Preferred Qualifications
- Experience communicating on behalf of a government agency or human-services organization.
- Familiarity with marriage, relationship, or family-strengthening public-awareness campaigns.
- Basic multimedia skills (short-form video, graphics, or podcasting).
Education & Experience
Bachelor's degree in communications, marketing, public relations, journalism, or a related field. Minimum of five years of communications and social-media marketing experience, ideally including work on health, human-services, or family-focused campaigns.
Originally posted on Himalayas