创意策略师
Creative Strategist
这是一个远程职位。
我们的客户正在寻找一位创意策略师，负责管理一系列电商服装品牌的创意方向。他们活跃于数字商务和效果营销领域，近年来通过数据驱动的创意策略，持续为消费品牌带来可衡量的增长。
这个职位适合一位在效果数据、文化与创意思维交汇点上工作的人。创意策略师将全程负责创意策略，确保创意概念保持新鲜、相关，并针对付费媒体表现进行优化，无需直接与客户沟通。
职责
· 负责多个由内部管理的电商服装品牌的创意策略。
- 评估账户表现，识别哪些创意角度、格式和叙事带来了成果。
- 主动研究新兴趋势、平台更新、文化事件和竞争对手的创意方法。
- 将洞察转化为新的创意概念和结构化的测试想法。
- 为设计师、编辑和文案撰写者创建清晰的内部简报，以高效执行。
- 与媒体购买和设计团队紧密合作，确保创意产出与测试路线图一致。
- 定期审查创意表现数据，迭代并改进未来的策略。
- 维护有条理的文档、跟踪表和内部资料库，记录创意洞察和学习成果。
要求
· 有为电商品牌制定创意策略的实际经验。
- 熟悉付费社交媒体平台，尤其是Meta、TikTok和Google。
- 能够将表现指标转化为可操作的创意方向。
- 在快节奏环境中能够跨职能协作。
- 能够独立工作，无需直接与客户沟通。
资格
· 有付费社交媒体创意策略背景，最好是在服装或时尚电商领域。
- 具备强烈的文化意识，对趋势、视觉叙事和信息传达有敏锐的洞察力。
- 高度有条理，积极主动，注重细节。
- 具备战略思维，以效果为导向进行创意规划。
福利
· 兼职职位。
- 100%远程工作。
- 灵活的日程安排，拥有自主执行权。
- 有机会影响多个快速增长的电商品牌的创意策略。
- 与内部创意和媒体专家协作的团队环境。
最初发布于喜马拉雅山
查看英文原文
This is a remote position.
Our client is looking for a Creative Strategistto lead creative direction for a portfolio of ecommerce apparel brands. They operate within the digital commerce and performance marketing space and have consistently driven measurable growth for consumer brands through data-led creative strategies over recent years.
This role is ideal for someone who lives at the intersection of performance data, culture, and creative thinking. The Creative Strategist will own creative strategy end-to-end, ensuring concepts stay fresh, relevant, and optimized for paid media performance, without direct client interaction.
Responsibilities
· Own the creative strategy for multiple ecommerce apparel brands managed internally.
- Evaluate account performance to identify which creative angles, formats, and narratives are driving results.
- Proactively research emerging trends, platform updates, cultural moments, and competitor creative approaches.
- Translate insights into new creative concepts and structured testing ideas.
- Create clear internal briefs for designers, editors, and copywriters to execute efficiently.
- Partner closely with media buying and design teams to align creative output with testing roadmaps.
- Review creative performance data regularly to iterate and improve future strategies.
- Maintain organized documentation, trackers, and internal libraries for creative insights and learnings.
Requirements
- Hands-on experience developing creative strategy for ecommerce brands.
- Strong working knowledge of paid social platforms, especially Meta, TikTok, and Google.
- Ability to convert performance metrics into actionable creative direction.
- Comfort collaborating cross-functionally in a fast-paced environment.
- Ability to work independently without direct client communication.
Qualifications
· Background in paid social creative strategy, preferably within apparel or fashion ecommerce.
- Strong cultural awareness with a sharp eye for trends, visual storytelling, and messaging.
- Highly organized, proactive, and detail-oriented.
- Strategic mindset with a performance-first approach to creative.
Benefits
· Part-time position.
- 100% remote role.
- Flexible schedule with autonomy over execution.
- Opportunity to influence creative strategy across multiple growing ecommerce brands.
- Collaborative team environment with in-house creative and media experts.
Originally posted on Himalayas