高级内容专员 - 企业与高管传播
Senior Content Specialist- Enterprise & Executive Communications
负责为项目、计划、产品和服务制定和分析内部和外部传播策略和战术，针对不同受众和市场细分，通过多种渠道进行传播。必须涵盖技术写作、公共关系和/或营销传播等职能领域。制定并推动高风险、高机会的营销传播策略，必要时与多个业务部门的合作伙伴协作以实现既定目标。
通过研究和分析市场传播趋势和状况，发起商业机会并管理主要传播活动，以评估战略效果和传播项目表现。
作为营销传播项目的负责人，负责开发、设计和执行，并确保流程和系统与战略一致。
与内部和外部业务合作伙伴协作，确保传播项目的定位/推广一致且有效。
经常管理代理资源或战略合作伙伴团队；调动成功所需的资源。
与高级管理层紧密合作，识别市场机会，制定并优先考虑符合公司增长、市场份额和品牌目标的传播计划。
作为品牌相关信息的中心资源，协调与业务合作伙伴共同创建和部署品牌建设传播计划；向业务合作伙伴教育品牌相关的问题和机会。
作为其他传播经理和市场经理的导师和专家，展示部门在所有营销传播领域的最佳实践。
为团队提供监督和指导，确保战略一致性、优先级、流程和时间表得到满足。
开发和维护创新的流程和工作流，推动运营效率和卓越，提高传播工具、供应商和系统的投资回报率；管理相关预算。
可能领导职能团队和/或项目；接收传播资源请求，评估资源可用性，并将资源分配给项目。
职位要求
通常具备以下技能或能力：
市场营销、传播或相关专业的学士学位
在多种媒介上从事相关传播工作的六年经验，能够根据目标受众定制内容
六年或以上相关工作经验
查看英文原文
Involved in leading, managing, planning, producing, implementing and analyzing internal and external communications strategies and tactics for projects, programs, products, and services to various audience and market segments through varied channels. Must include functional areas consisting of technical writing, public relations, and/or marketing communications.Develop and drive the highest-risk, highest-opportunity marketing communication strategies, working with partners across multiple business operations as necessary to achieve stated objectives
Initiate business opportunities and manage major communications initiatives via research, analyzing market communication trends and conditions to assess strategic efficacy and communications program performance
Serve as marketing communications program owner, accountable for development, design, and execution, and ensuring that processes and systems align with strategy
Collaborate with internal/external business partners to ensure communications program positioning/promotion is aligned and effective
Often manage agency resources or strategic partner teams; marshal the resources required for success
Work closely with senior management to identify market opportunities and develop and prioritize communications programs that meet company growth, market share, and brand objectives
Serve as a central resource for brand-related information and coordinate with business partners in creating and deploying brand-building communication programs; educate business partners on brand-related issues and opportunities
Serve as a mentor and SME to other communication managers and market managers and demonstrate the department's best practices in all areas of marketing communications
Provide oversight and direction to the team to ensure strategic alignment, priorities, processes, and timelines are met
Develop and maintain innovative processes and workflows that drive operational efficiency and excellence, and increase ROI on communication tools, vendors, and systems; manage applicable budget
May lead functional teams and/or projects; receive requests for communication resources, assess resource availability, and assign resources to projects
Job Specifications
Typically has the following skills or abilities:
Bachelor's Degree in Marketing, Communications, or related experience
Six years of experience in related communications work for a variety of mediums and customizing content to targeted audiences
Six or more years of demonstrated experience with program management and leadership skills, including the ability to recommend strategic direction and influence communication
Skill to effectively use a variety of communication mediums and customize content for targeted audiences
Ability to use creative ideas to research, present, and recommend community involvement proposals
Proven ability to problem-solve, manage multiple projects simultaneously, plan strategically, and adapt to frequent change
Superior analytical and problem-solving skills
Proven advanced presentation skills
Strong writing, editing, communication, presentation, organization, and planning skills. Ability to write documentation and reports that are clear, complete, and understood by both technical and non-technical audiences
Ability to organize individual responsibilities for multiple tasks, resulting in the timely and accurate completion and delivery of tasks
Excellent interpersonal skills to foster cooperation amongst business partners and coordinate internal as well as external resource/workload
Regularly exercise discretion and independent judgment in the performance of job duties
Ability to work with individuals from all levels of organization
Proficient in word processing and desktop publishing applications
Preferred Skills:
Enterprise Communications
- Strategic mindset and enterprise thinking, with the ability to connect communications and content strategies to broader business objectives and priorities.
- Naturally curious and proactive, with a desire to deeply understand context for complex initiatives, connect dots and then translate them into high-level, clear, integrated communications strategies.
- Experience leading communications for organizational change, business transformation, or large-scale strategic initiatives is also helpful for this role.
Executive Communications
· Experience serving as a trusted advisor to senior executives, with the ability to build credibility quickly, influence effectively, and earn a respected seat at the table.
- Strong consulting and relationship-building skills, including the ability to navigate competing priorities, challenge thinking constructively, and influence without direct authority.
- Comfortable operating independently in an environment with significant autonomy, ambiguity, and executive visibility.
- Some business acumen in the Eyewear & Software space (materials sales, software/technology, eyewear, supply chain) is also helpful for this role.
Compensation range for the role is listed below. Applicable salary ranges may differ across markets.Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, please click here.
Salary Ranges: $84,000.00 - $141,750.00VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
Unincorporated LA County Residents: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, and any other similar laws.
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Originally posted on Himalayas