Copywriter
关于我们安妮·泰勒体现并庆祝美国女性带领他们喜欢的生活的精神，遗产和信心。自从成立以来，安妮·德莱尔致力于为妇女提供他们所需的一切东西来感觉灵感和动机在他们的多方面的生活中导航。我们的轻松地磨练的风格是精心设计的，可以从办公室到特殊场合 （以及中间的地方）到任何地方去。发现一个以赋予员工权力的文化，获得行业领导者和工具你需要扩大你的技能和伸展能力。我们将在每一个里程碑上遇见你，提供机会和好处来改善工作内外的生活 （不管是你的衣柜）. 准备加入我们？关于角色的复制作者负责安泰勒营销创意，季节性和促销副本的概念，开发和实施。复制者了解品牌定位和声音，以能够以有说服力的，原始，高质量和可访问的方式表达每个赛季重要的时尚/文化趋势，以保持安泰勒对消费者的沟通现代化，相关，差异化和灵感。复制作者了解如何利用消费者见解和季节性思维，同时以快速的速度解决需求。他们也明白如何根据频道 （例如社交，电子邮件，付费媒体等）和观众类型 （如收购，保留，重新激活等）调整声音，同时仍然是适合品牌的。正确的候选人理解沟通品牌价值观和促进品牌意识的平衡，同时了解通过向我们的商店和网站驱动流量和销售来支持业务的重要性。你可以产生影响 ·展示将品牌和营销策略转化为令人信服的复制品。·确保安泰勒复制标准的一致性和遵守；保持高水平的写作和校正标准 ·不断地发展我们的整体最佳实践和编写流程，以达到高效度和熟练度 ·有效管理生产工作流程 ·跨道和类别撰写信息化和有说服力的营销副本 ·使用各种书面风格来吸引印刷和数字观众 ·在紧密的截止日期内工作，对细节给予卓越关注，以及具有全面视野 ·与跨职能团队和其他成员合作
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About us
Ann Taylor embodies and celebrates the spirit, heritage, and confidence of American women leading the lives they love. Since its beginnings, Ann Taylor has been committed to providing women with everything they need to feel inspired and motivated as they navigate their multifaceted lives. Our effortlessly polished styles are thoughtfully designed to go anywhere—from the office to special occasions (and everywhere in between).Discover a culture centered on empowering employees, with access to industry leaders and tools you need to expand your skills and stretch your abilities. We'll meet you at every milestone with opportunities and benefits to make life better in and outside of work (not to mention your closet). Ready to join us?About the role
The Copywriter is responsible for the concept, development, and implementation of creative, seasonal, and promotional copy for Ann Taylor Marketing. The Copywriter understands the brand positioning and voice to be able to express each season's important fashion/cultural trends in a compelling, original, elevated, and accessible way to keep Ann Taylor’s
consumer-facing communication modern, relevant, differentiated, and inspired. The Copywriter understands how to leverage consumer insights and seasonal mindset while also working at a fast pace to address needs as they come up. They also understand how to adapt voice based on channel (e.g. social, email, paid media, etc.) and audience type (e.g. acquisition, retention, reactivation, etc.) while still being brand-appropriate. The right candidate understands the balance of communicating the brand’s values and promoting brand awareness while understanding the importance of supporting the business through driving traffic and sales to our stores and website.
The impact you can have
· Demonstrate expertise translating brand and marketing strategy into compelling copy
· Ensure consistency and adherence to Ann Taylor copy standards; Maintain high standards for writing and proofreading
· Continually evolve our overall best practices and writing processes to achieve a high level of efficiency and proficiency
· Effectively manage production workflow
· Write informative and compelling marketing copy across channels and categories
· Use a variety of writing styles to engage diverse audiences across both print and digital
· Work under tight deadlines with excellent attention to detail, as well as with a holistic vision
· Partner with cross-functional teams and other members of the Creative team to craft inspiring, on-brand content across all categories and channels
· Collaborate with design partners to work conceptually from beginning stages to final execution
· Expert knowledge of promotionally driven messaging through effective direct response engagement best practices
· Stay on top of best practices and trends with other brands and retailers, specifically but not limited to customer relationship marketing tactics and trends
· Confidently express point of view regarding the direction of copy and advertising
· Experience with Email and Promotions copywriting preferred
You’ll bring to the role
· Bachelor’s Degree in English, journalism, communications, or advertising
- Minimum 3 years’ experience copywriting in advertising, direct marketing or publishing
- Background in fashion ecommerce/editorial; Extensive working knowledge of current trends, style, culture, and language of fashion world
- Creative work portfolio
- Ability to think strategically about interactive design, advertising, media, and audience
- Strong conceptual skills with knowledge of how copy relates to art, design, graphics, and typography
- Experience in developing direct response concepts, email marketing, and direct mail
- Ability to work independently as well as partner with others and work well within a team
- Flexible and willing to pitch in; Ability to multitask, adapt and re-prioritize while thinking creatively under tight deadlines
- Superb organizational skills with meticulous attention to detail
- Self-motivated with entrepreneurial spirit; Positive attitude (and a sense of humor)
- Outstanding written and verbal communication skills; Excellent editing and proofreading skills; Ability to self-edit and sense-check text
- Email, Promotional, Online/Social media copywriting with curiosity to learn more
- Proficiency with Word/Google Docs; Experience with database tools; Knowledge of Internet technology
Location:
Corporate Ann Taylor – RemotePosition Type:
Regular/Full timeEqual Employment Opportunity
The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact . The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business. The Company will not revoke or alter a job offer based on an applicant’s request for reasonable accommodation.
Originally posted on Himalayas