消费者洞察经理
Manager - Consumer Insights
这是一个远程职位。
职位目的
确保稳健的流程和方法，以在个人护理业务的多个类别中为业务问题提供见解和解决方案。
主要职责
- 与代理合作伙伴共同设计有效且高效的方法来衡量和跟踪品牌表现
- 与品牌团队紧密合作，推动简报的执行并评估代理机构的研究设计
- 与品牌团队紧密合作，利用洞察力推动业务增长
- 发现测试概念、产品和传播的新而有效的方式
- 评估并试点新的工具和代理机构，尤其是在数字领域
- 利用内部监控工具获取洞察力
- 交叉验证多个数据集，以识别趋势和品牌/产品表现的早期指标
运营网络
内部
研发部
消费者洞察经理
产品总监
品牌经理
财务团队
外部
市场研究代理机构
要求
职位要求/规格
MBA（市场营销）学位，至少4-5年定性/定量研究经验。应具备基本统计学知识
知识与技能
商业理解
了解市场研究方法和工具
基本统计学知识
了解消费者理解和行为
技能
分析/数据解读能力；人际敏感度/人物洞察力（能够直觉理解人及其需求）；影响力；应是优秀的团队合作者
最初发布于喜马拉雅山
查看英文原文
This is a remote position.
Job Purpose
To ensure robust processes & methodologies in order to provide insights and solutions for business problems across multiple categories in the Personal Care Business.
Principal Accountabilities
- Design effective & efficient ways along with the agency partners to measure & track brand performance
- Work closely with brand team to drive execution of briefs and evaluate research designs from the agency
- Work closely with the brand team & leverage insights to drive business growth
- Identify new & effective ways of testing concepts, products & communication
- Evaluate & pilot new tools & agencies esp. in the digital space
- Leverage internal monitoring tools to derive insights
- Triangulate multiple data sets to identify trends and early indicators of brand/product performance
Operating Network
Internal
R&D
Consumer Insights Manager
PD Manager
Brand Managers
Finance Team
External
Market Research Agencies
Requirements
Role Requirements / Specifications
MBA (Marketing) with minimum 4-5 years’ experience in qualitative/quantitative research. Should have significant knowledge on basic statistics
Knowledge & Skills
Business Understanding
Knowledge of market research methodology and tools
Basic knowledge of statistics
Knowledge of consumer understanding and behaviour
Skills
Analytical/Data interpretation skills; Interpersonal sensitivity/ people perception (ability to intuitively understand people and their needs) ; Influencing skills; Should be a great team player
Originally posted on Himalayas