高级经理，需求生成
Senior Manager, Demand Generation
关于Backstory
Backstory（前身为People.ai）是销售团队的领先AI答案平台。在超过十年的时间里，Backstory通过数十亿次销售互动训练AI模型，使现代销售团队能够在现有AI工作流中直接提问并获得即时正确答案。Red Hat、Five9、Palo Alto Networks、Iron Mountain、TransUnion、Randstad等公司的销售主管依靠Backstory获取带有真实业务背景的可信答案，帮助他们更有效地协调交易并推动收入。
通过将每个信号连接到正确的客户和机会，Backstory让团队清楚地了解正在发生的事情以及下一步该做什么。各行各业的客户，包括企业、网络安全、数据与分析、国防等领域，使用Backstory推动数万亿美元的销售管道和收入。
Backstory被Gartner和Forrester认可，入选Inc. 5000、Y Combinator顶级公司和福布斯AI 50榜单。公司总部位于旧金山，由ICONIQ Capital、Andreessen Horowitz、Lightspeed Venture Partners、Akkadian Ventures和Mubadala Capital投资。
职位描述
作为Backstory的高级需求生成经理，你将负责买家如何找到我们以及如何转化为销售线索。这是一个以AI为核心的市场营销职位——兼具策略和实际执行。你将管理付费媒体、代理合作伙伴、网站转化率以及传统搜索引擎和AI答案引擎的有机发现。直接与营销副总裁合作，你将致力于实现企业销售线索目标，并建立自动化系统来达成目标。
职责
- 负责付费搜索、付费社交、展示广告和数字ABM的付费获取和绩效营销，优化销售线索、客户获取成本和回报周期。
- 管理绩效营销代理合作伙伴，推动高效的执行、创意产出、实验和广告活动表现。
- 领导Google、ChatGPT、Perplexity、Gemini、Claude及其他新兴渠道的SEO和AI驱动的发现（AEO），包括技术SEO、内容策略、结构化数据和网站健康度。
- 负责Backstory的模型份额策略，相对于竞争对手提升品牌可见度、引用和推荐。
- 使用Clay、Make、n8n、LLM提示和AI创意工具构建AI驱动的广告活动自动化，以扩大丰富度、个性化、研究和广告执行。
- 负责网站性能和转化率优化（CRO）
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About Backstory
Backstory (formerly People.ai) is the leading AI answers platform for sales teams. With more than a decade of training AI models on billions of sales interactions, Backstory enables modern sales teams to ask questions and get the right answer in the moment directly within their existing AI workflows. Sales leaders from companies like Red Hat, Five9, Palo Alto Networks, Iron Mountain, TransUnion, Randstad and others rely on Backstory to get trusted answers wrapped in real business context helping them orchestrate deals more effectively and drive revenue.
By connecting every signal to the right accounts and opportunities, Backstory shows teams exactly what is happening and what to do next. Customers across industries including enterprise, cybersecurity, data and analytics, and defense use Backstory to drive trillions in pipeline and revenue.
Recognized by Gartner and Forrester, the Inc. 5000, Y Combinator Top Companies, and the Forbes AI 50, Backstory is based in San Francisco and backed by ICONIQ Capital, Andreessen Horowitz, Lightspeed Venture Partners, Akkadian Ventures and Mubadala Capital.
The Role
As Senior Manager of Demand Generation at Backstory, you will own how buyers find us and how they convert into pipeline. This is an AI-first marketing seat—equal parts strategy and hands-on execution. You will manage paid media, agency partners, web conversion, and organic discovery across both traditional search engines and AI answer engines. Partnering directly with the SVP of Marketing, you will commit to an enterprise pipeline target and build the automated systems to hit it.
Responsibilities
- Own paid acquisition and performance marketing across paid search, paid social, display, and digital ABM, optimizing toward pipeline, CAC, and payback.
- Manage performance marketing agency partners, driving strong execution, creative output, experimentation, and efficient campaign performance.
- Lead SEO and AI-driven discovery (AEO) across Google, ChatGPT, Perplexity, Gemini, Claude, and other emerging channels, including technical SEO, content strategy, schema, and site health.
- Own Backstory’s Share of Model strategy, increasing brand visibility, citations, and recommendations across AI answer engines relative to competitors.
- Build AI-powered campaign automation using tools like Clay, Make, n8n, LLM prompts, and AI creative tools to scale enrichment, personalization, research, and campaign execution.
- Own web performance and CRO, continuously testing landing pages, messaging, offers, and user experiences to increase qualified conversions and pipeline.
- Lead lifecycle nurture and funnel optimization, improving segmentation, messaging, sequences, and conversion across MQL → SQL → Opportunity.
- Co-own integrated campaign strategy and pipeline performance with the SVP of Marketing, aligning paid, search, content, and distribution while measuring impact through multi-touch attribution.
- Drive performance creative strategy, partnering with Creative and agencies to develop, test, and optimize campaign assets based on CTR, conversion, and pipeline contribution.
Qualifications
- 6+ years in Demand Generation / Growth Marketing at a high-growth B2B SaaS or enterprise AI startup.
- AI-Forward Operator: Proven track record of testing and integrating cutting-edge AI software into campaign operations. You are deeply technical with modern tools (Clay, Make/n8n, LLM prompts, AI creative suites) and constantly look for ways to replace manual marketing tasks with automated AI workflows.
- Proven Pipeline Ownership: Track record of owning a qualified enterprise pipeline number and managing paid digital budgets end-to-end.
- Full-Funnel & Lifecycle Mastery: Strong experience managing paid performance, CRO, and automated email nurture streams
- Data & Attribution Rigor: Fluency in CAC, payback periods, multi-touch attribution, and CRM/MAP reporting (Salesforce, HubSpot/Marketo).
- Cross-Functional Partner: Ability to work smoothly alongside Product Marketing, Creative Directors, and Sales to turn messaging and content into scalable pipeline.
- Curiosity, collaboration and a focus on impact.
Headquartered in San Francisco, CA, Backstory is backed by Y Combinator and Silicon Valley’s top investors, including ICONIQ Capital, Andreessen Horowitz, Lightspeed Venture Partners, Akkadian Ventures, and Mubadala Capital. Backstory is listed in the top 20 percent of Inc 5000 companies, is a regular leader in our key categories on G2, and is on the Forbes list of America’s Best Startup Employers. For more information, please visit .
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Regular employees may be eligible for commissions or bonus programs (target included in OTE), equity, and benefits. The range is subject to change. Backstory takes into wide range of factors when determining an individual’s pay. These factors can include, skill set, training and experience, licensure and certifications, and location and metropolitan area.
Originally posted on Himalayas