增长营销负责人
Lead, Growth Marketing
作为增长营销负责人,你将为自服务开发者旅程中的实验设定战略方向和质量标准,重点放在变现和用户参与上。你对产品驱动增长有深入的理解,并知道如何将这种专业知识转化为优先级明确的路线图,同时带领一个在你的指导下不断进步的团队。你专注于客户成功,并以同样的高标准要求团队。
你对客户旅程有清晰的见解,能够适应不确定性。你曾亲自进行过一线工作,包括针对B2B SaaS/开发者受众的动态分群和个性化邮件、应用内及网页消息传递,现在希望通过策略、优先级和人员管理来放大这种影响力。
这是一个高度可见的角色。你将在产品、分析、数据科学、客户成功、产品营销和开发者关系等多个部门中担任变革推动者,并且是相关方寻求明确判断的那个人:什么有效,下一步是什么,以及原因。
这个职位可以在美国东海岸的任何地方办公。
#### 具体职责包括
- 负责增长营销策略和路线图,根据客户旅程分析和业务影响决定团队的优先事项及其原因
- 构建并管理实验流程:需求收集、优先级排序、速度以及评估和扩展成果的一致框架
- 设定并执行团队在活动、信息传递和实验严谨性方面的质量标准
- 指导和培养增长营销人员,提升他们的战略思维、执行能力和专业技能;具备球员兼教练的心态
- 作为产品、分析、数据科学、客户成功、产品营销和开发者关系领域的主要利益相关者管理者,协调路线图节点和跨职能依赖关系
- 与产品领导合作,塑造数字体验策略,以转化、留存和增长现有用户
- 审核并解除团队成员的活动和实验障碍,提供实际反馈而非仅仅审批通过
- 监控团队整体的KPI,并将其转化为对管理层清晰的叙述:识别质量指标、增长因素、未达预期的原因以及我们正在采取的措施
- 识别值得团队投入的新兴渠道和PLG(产品驱动增长)及代理驱动增长机会
- 在规划和优先级讨论中代表增长营销部门
查看英文原文
As a Lead, Growth Marketing, you'll set the strategic direction and quality bar for experimentation across the Self-Serve developer journey with a heavy emphasis on monetization and engagement motions. You have deep expertise in product-led growth, and you know how to turn that expertise into a prioritized roadmap while leading a team that levels up under your coaching. You're obsessed with customer success and you hold the team's work to that same bar.
You bring a strong point of view on the customer journey and you're comfortable with ambiguity. You've done the IC work yourself, including dynamic segmentation and personalized messaging across email, in-product, and web for B2B SaaS/developer audiences, and now you want to multiply that impact through strategy, prioritization, and people.
This is a highly visible role. You'll act as a change agent across Product, Analytics, Data Science, Customer Success, Product Marketing, and Developer Relations, and you'll be the person stakeholders come to for a clear read on what's working, what's next, and why.
This role can be based anywhere on the East Coast of the United States.
#### In particular, you will
- Own the growth marketing strategy and roadmap, deciding what the team prioritizes and why, based on customer journey analysis and business impact
- Build and manage the experiment pipeline: intake, prioritization, velocity, and a consistent framework for evaluating and scaling wins
- Set and enforce the quality bar for campaigns, messaging, and experimentation rigor across the team
- Coach and develop growth marketers, leveling up their strategic thinking, execution, and craft; player-coach mentality
- Serve as the primary stakeholder manager of your area for Product, Analytics, Data Science, Customer Success, Product Marketing, and Developer Relations, aligning on roadmap moments and cross-functional dependencies
- Partner with Product leadership to shape the digital experience strategy for converting, retaining, and growing existing users
- Review and unblock team members' campaigns and experiments, providing hands-on feedback rather than just sign-off
- Monitor team-wide KPIs and translate performance into a clear narrative for leadership: identifying quality markers, what's driving growth, what's not, and what we're doing about it
- Identify emerging channels and PLG (and agent-led growth) opportunities worth the team's investment
- Represent growth marketing in planning and prioritization conversations with senior stakeholders
#### We’re looking for someone with
- 6+ years of B2B SaaS experience in lifecycle and growth marketing Product-led growth experience desired (bonus points for experience/understanding with agent-led growth!)
- A track record of managing an experiment pipeline or portfolio of programs, not just running individual campaigns
- Experience coaching, mentoring, or managing marketers, formally or as a team lead
- Deep understanding of marketing to developers or a highly technical audience
- Strong stakeholder management skills, comfortable driving alignment across Product, Analytics, Data Science, Customer Success, and Dev Rel at multiple levels of seniority
- A sharp sense of prioritization; you can tell the difference between a good idea and the right idea for right now
- A high quality bar and the ability to hold others to it constructively
- Strong data instincts; you set the standard for measuring impact and won't let the team ship without a way to know if it worked
- Excellent written and verbal communication skills, including the ability to influence without direct authority
- Comfort with ambiguity and the ability to bring structure to a fast-moving, high-visibility function
- Natural leadership presence; you're a change agent people want to follow
#### About MongoDB
MongoDB is built for change, empowering our customers and our people to innovate at the speed of the market. We have redefined the data platform for the AI era, enabling builders to create, transform, and disrupt industries with software. MongoDB’s unified data platform, the most widely available, globally distributed data platform on the market, helps organizations modernize legacy workloads, embrace innovation, and unleash AI. Our cloud-native platform, MongoDB Atlas, is the only globally distributed, multi-cloud data platform and is available across AWS, Google Cloud, and Microsoft Azure.
With offices worldwide and over 67,000 customers, including AI-native startups and approximately 75% of the Fortune 100, relying on MongoDB for their most important applications, we’re powering the next era of software.
Our compass at MongoDB is our [Leadership Commitment,](https://www.mongodb.com/company) guiding how and why we make decisions, show up for each other, and win. It’s what makes us MongoDB.
To drive the personal growth and business impact of our employees, we’re committed to developing a supportive and enriching culture for everyone. [From employee affinity groups, to fertility assistance and a generous parental leave policy](https://www.mongodb.com/company/blog/culture/employee-benefits-that-make-a-difference-at-mongodb), we value our employees’ wellbeing and want to support them along every step of their professional and personal journeys. [Learn more about what it’s like to work at MongoDB](https://www.mongodb.com/blog/channel/culture), and help us make an impact on the world!
MongoDB is committed to providing any necessary accommodations for individuals with disabilities within our application and interview process. To request an accommodation due to a disability, please inform your recruiter.
MongoDB, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type and makes all hiring decisions without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Req ID: 2273452555
MongoDB’s base salary range for this role is posted below. Compensation at the time of offer is unique to each candidate and based on a variety of factors such as skill set, experience, qualifications, and work location. Salary is one part of MongoDB’s total compensation and benefits package. Other benefits for eligible employees may include: equity, participation in the employee stock purchase program, flexible paid time off, 20 weeks fully-paid gender-neutral parental leave, fertility and adoption assistance, 401(k) plan, mental health counseling, access to transgender-inclusive health insurance coverage, and health benefits offerings. Please note, the base salary range listed below and the benefits in this paragraph are only applicable to U.S.-based candidates.
MongoDB’s base salary range for this role in the U.S. is:
$94,000—$185,000 USD