高級增長營銷經理
Sr. Growth Marketing Manager
Rebrandly 是一个链接智能和分析平台，帮助企业创建、分享和跟踪品牌短链接，这样营销团队可以看到哪些活动真正带来了成果，而不仅仅是点击量。企业使用 Rebrandly 在每一条他们分享的链接中保持品牌一致性，无论是在社交媒体帖子、短信还是二维码中。它还能让他们了解这些链接的表现以及是谁在点击它们。
Rebrandly 是一家完全远程的公司，员工遍布美国和欧洲，我们的平台被全球数百万用户信任，包括 Versace、Toyota、PayPal 和 Zillow 等全球品牌。
职级：个人贡献者
汇报对象：市场营销副总裁
薪资：135,000 - 165,000 美元（如果在美国以外地区聘用，薪资可能有所不同）
地点：远程，美国、加拿大（不包括魁北克省）或爱尔兰
Rebrandly 不提供工作授权赞助；候选人必须拥有在美国工作的合法工作授权，无需赞助。如果在加拿大或爱尔兰聘用，候选人也必须拥有在该国工作的合法工作授权。
职位简介
我们正在寻找一位高级增长营销经理，负责从付费点击到成为自服务客户的路径。这是一个注重产品驱动增长和转化的实操型岗位：你将负责我们在定价、着陆页和注册页面上的测试计划，作为主要获取渠道负责我们的 Google Ads 表现，并深入分析潜在客户在注册和首次付款之间流失的位置。你将向市场营销副总裁汇报，并与产品和设计团队紧密合作。
你将负责的内容
网站转化测试。在定价、着陆页和注册页面上设计、启动并分析结构化、可重复的测试计划。你将与承包商或设计师合作进行 Webflow 的构建工作，但你将负责测试路线图、假设和结果。
付费搜索表现。与我们的代理机构合作，负责 Google Ads 的结果。你的表现将根据每注册用户成本和每付费订阅成本来评估，而不是根据点击量或展示量。
自服务流程诊断。找出注册和首次付款之间的差距，理解潜在客户为何在此停滞，并设计和执行测试以弥补这一差距。
追踪和报告规范。保持我们的 GA4 和 GTM 实现干净可靠，并维护为团队提供注册到付费表现真实可见性的仪表盘。
查看英文原文
About Rebrandly
Rebrandly is a link intelligence and analytics platform that helps businesses create, share, and track branded short links, so marketing teams can see which campaigns actually drive results, not just clicks. Businesses use Rebrandly to keep their branding consistent across every link they share, whether it's in a social post, text message, or QR code. It also gives them visibility into how those links are performing and who's clicking them.
Rebrandly is a fully remote company with employees across the US and Europe, and our platform is trusted by millions of users worldwide, including global brands like Versace, Toyota, PayPal, and Zillow.
Level: Individual Contributor
Reports to: VP of Marketing
Compensation: $135,000 - $165,000 USD (compensation may differ if hired outside the United States)
Location: Remote, USA, Canada (non- Quebec) or Ireland
Rebrandly does not sponsor work authorization needs; candidates must have proper work authorization to work in the United States, without sponsorship. If hired in Canada or Ireland, candidates must have proper work authorization to work in that country as well.)
About the Role
We're looking for a Sr. Growth Marketing Manager to own the path from paid click to paying self-serve customer. This is a hands-on, product-led growth and conversion role: you'll run the testing program across our pricing, landing, and sign-up pages, own our Google Ads performance as a primary acquisition channel, and dig into where prospective customers are dropping off between sign-up and first payment. You'll report to the VP of Marketing and work closely with Product and Design.
What You'll Own
Website conversion testing. Design, launch, and read the results of a structured, repeatable testing program across pricing, landing, and sign-up pages. You'll partner with a contractor or designer for the Webflow build work itself, but you own the test roadmap, hypotheses, and results.
Paid search performance. Own Google Ads results in partnership with our agency. You'll be judged on cost-per-signup and cost-per-paid-subscription, not on clicks or impressions.
Self-serve funnel diagnosis. Find where the gap is between signup and first payment, understand why prospective customers stall there, and design and run the tests that close it.
Tracking and reporting hygiene. Keep our GA4 and GTM implementation clean and trustworthy, and maintain the dashboards that give the team real visibility into signup-to-paid performance.
Ad and page copywriting. Write and iterate on the copy that goes into paid ads and the pages they land on. This is a role where you write the copy yourself rather than briefing it out.
What We're Looking For
- 5 to 8 years of growth or performance marketing experience at a B2B SaaS company with a real self-serve signup motion, gained in-house rather than purely on the agency side.
- Hands-on experience running Google Ads campaigns yourself, not just reviewing an agency's work.
- A real testing track record: campaigns and page tests you've actually run, with results you can speak to in detail.
- Fluency in GA4 and GTM, plus a product analytics tool such as Mixpanel or Amplitude.
- Strong ad and landing page copywriting skills.
- Comfort working in Webflow or a similar CMS, or directing a contractor or designer who handles the build.
Nice to Have
- Experience with a self-serve funnel that's partly fed by sales, where some leads convert through a hybrid motion rather than a purely self-serve one.
- Experience designing or running pricing and packaging tests.
- SQL and Metabase (or a similar BI tool) fluency for pulling your own data.
Why Join Our Team:
- Rebrandly provides its full-time US employees with comprehensive benefits, including:
- Uncapped, flexible PTO
- Enjoy your birthday off as a floating holiday
- Company winter holiday closure the week between Dec 25- Jan 01
- Medical, Dental, and Vision health insurance plans with 90% company contribution towards premiums for both employees and dependents
- Supplemental company-paid benefits include STD, LTD, Life and AD&D Insurance, OneMedical membership, and Talkspace
- HSA, FSA, and supplemental life insurance options available
- Roth and Traditional 401(k) plans with company match
- Professional development budget for continued learning
- Fully remote work environment with flexible hours
- Collaborative team culture with significant autonomy and ownership
- Opportunity to make a direct impact on company growth and customer success
Rebrandly is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.
Originally posted on Himalayas